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January 6, 2015 Harry 0 Comment

WordPress is a free, online open source website creation tool. It is an easy and powerful blogging and website content management system used by millions of companies, including some of the biggest brands in the world, such as Yahoo!, Samsung, TechCrunch, and more! WordPress’s own definition is as follows: WordPress is web software you can…

November 20, 2014 Mike 0 Comment

Elements of Colour Theory The World Wide Web is steered by its visual communication and ability to draw people in with images, videos, and other optical components. Similarly, the colours used in any work of art can greatly affect the impact the work has on the viewer. By putting these two points together, it’s easy…

October 27, 2014 Harry 2 Comments

A picture is worth a thousand words, especially on your website to pull in potential clients. Why use only lengthy paragraphs to explain why your product is right for them, when you can do it with a few eye-catching images? Even though images are one of the most important parts of websites, there are still…

September 19, 2014 Mike 0 Comment

In the generation of the internet, the attention span of the average internet-using individual has decreased dramatically. Web users are used to clicking a button and immediately getting results; internet usage is all about instant gratification. So it makes sense that one of the biggest contributors to a high bounce rate is a slow page…

September 16, 2014 Harry 0 Comment

Facebook organic reach for business pages has droped significantly over the past years. Basically, the days of free marketing on Facebook are over, but investing a bit of money into Facebook Ads can give great results. The most effective way to do this is to create a targeted campaign. A targeted campaign means that you…

September 5, 2014 Harry 0 Comment

A few years ago, the most popular question received by digital agencies from business owners was “why should we invest into social media marketing”. More recently, the focus has shifted to what social media platforms to use. Most businesses understand the value of social media marketing. As investments in social media marketing have risen, companies…

September 3, 2014 Harry 0 Comment

If this street were to exist, then all the business-to-business Marketing Managers would run to get their banners lining the buildings. On the internet, this street exists, and it’s called LinkedIn. LinkedIn is a great advertising channel for a wide variety of businesses. Is LinkedIn advertising right for you? This article will help you find…

August 26, 2014 Harry 0 Comment

Every good salesman knows that you need to date before you close the deal. Only 2% of sales occur when two parties meet for the first time, yet many sales people give up after few meetings – retargeting doesn’t. Retargeting (also know as behavioural remarketing) is a form of targeted online advertising where the advertising…

August 18, 2014 Mike 0 Comment

Hero Images http://mextures.com/ One design element that’s been expanding across the web lately is the inclusion of a large hero image on your website’s landing page. A hero image, a web design term for the kind of banner placed in the front and centre of a website, immediately gives the viewer an idea of the…

August 12, 2014 Harry 0 Comment

If you’re serious about marketing your business, but don’t know much about Internet marketing, then it is most likely cheaper to hire an agency to help out. Facebook and Google are great channels to increase sales, promote products, or build your brand — but you need a good strategy, outstanding creative solution, and precise targeting…

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