Google My Business is an important tool for every local business. Apart from standard Search Engine Optimization practices, Google’s card is an invaluable resource for potential customers to find your location, phone number, and website.
However, Google and its products are based in America, which means there are certain Canada-only aspects that Google My Business doesn’t work with (at least not yet).
Canadian Land Locations
The Canada-specific issue I’ve dealt with the most is that Google My Business does not work with land locations. If your business doesn’t have a street address and postal code, you will not be able to have a pin on a map for your business.
I personally worked on an issue like this for a few weeks and even though we saw examples of this working just down the highway from the business I was working with, Google’s comment on the matter was “those must have been done by mistake”.
Canadian PO Box
Many of Canada’s smaller communities still use PO Boxes rather than personal mailing addresses. This is also an issue that Google My Business doesn’t seem to understand.
Similar to the land location issue, you’ll find that Google My Business won’t let you create a listing without a street address and postal code here, either.
Luckily, there is one workaround, though it’s far from perfect.
The Option You Still Have
In both of these examples, unfortunately, having a pin on a map isn’t an option for you. You can, however, use a personal address to verify the business listing, and then change your business to a “service area” type business. This way, you can hide your personal address and still show up with a Google Card when someone searches for your business.
Visually, it will look something more like the following image, where you’ll have to highlight a section of the map, rather than provide a pin for someone to navigate to.