Numbers don’t always tell the whole story, but it’s still important to look at when you’re evaluating a website (or product). In the last month our website’s (https://www.yastech.ca) top two referring sources were twitter.com and facebook.com. Not too surprising since we’ve been increasing our involvement on both those sites as of late.
What is interesting is how the stats differ for each site:
Pages/Visit (when they came to your site, how many different pages did they visit – higher number is better):
Twitter – 1.34
Facebook – 3.71
Average Time on Site (how long did they spend on your site – longer time is better):
Twitter – 00:07
Facebook – 01:17
Bounce Rate (did they stick around on your site or head elsewhere – lower number is better):
Twitter – 75%
Facebook – 5.88%
So we could infer from these numbers that people who click on links from Facebook are a more likely to engage in your product/website/blog than people coming from Twitter.
It’s an interesting stat to pay attention to, but as stated above, it doesn’t always tell the whole story.
YasTech pitch: Have you looked at the stats from your website lately? Do you know how to? Get in touch with us if you’d like to learn more about how your site is doing.