facebook Archives - YasTech Developments
MarketingSocial Media

Setting Up a FaceBook Page

Assuming you have a FaceBook account setup, visit http://www.facebook.com/pages/create.php to get started creating your own FaceBook page. It will walk you through all the steps necessary to set up a FaceBook page for your business and get started.

Tell All Your Friends

Once you’ve set up your page, be sure to tell all your friends about it so that they can come join. There’s certain features of FaceBook pages that only become available to you once you have at least 25 people that “Like” your business so it’s important to get that initial group quickly. FaceBook has a “Suggest to Friends” tool located on the top right section of your FaceBook page that you can use to send a message out to everyone you know.

Stats and Username

The two things you can do once you’ve got that initial group of 25 people is set your username as well as view stats for your page. Visit http://www.facebook.com/username/ to setup your FaceBook page’s username to something more appropriate, like we did with our YasTech page: http://www.facebook.com/YasTech is much easier to remember than facebook.com/pages/YasTech/2093203.

The other item you get access to is statistics, or insights as Facebook calls it. This allows you to see what’s working and what’s not by how many people are liking the items you post, sharing it or giving you some sort of interaction/feedback.

Go Forth and Facebook

There’s the tools. Now go set up your Facebook for your business. Be sure to leave a comment below with a link to your Facebook page so we can check it out.

If you’d like help getting your Facebook page setup, email or call us and we’d be happy to help you get setup.

MarketingSocial Media

Should Our Business Have a Facebook Page?

First off – confession time. We missed posting yesterday. I’d blame the cold medication – but the reality is we got busy working on stuff for our awesome clients. But like we said in our initial series on blogging, it’s ok to occasional call in sick. Just make sure to get back in the routine of posting on your regular schedule as soon as possible.

You’ve Gotta Get On the FaceBook

FaceBook offers a lot of opportunity for businesses to get feedback, try out new ideas and keep their brand top of mind in their customers. Like all of these social sites the main thing to consider before you start setting up a page for your business is whether you have the time to manage it.

Time is of the Essence

It’s free to setup a FaceBook page for your business so the only cost is your time. But like Twitter, it can’t be something you just broadcast out to and never engage back in the conversation that may be happening on your page. While it might be slightly more professional than Twitter, you still have to try and switch out of stuffy business mode and talk how regular people talk. Be prepared to get feedback from customers on the things you post – good and bad. So it’s important to think about whether you have 10-20 minutes per week (initially) to post and respond.

Top of Mind for Your Brand

FaceBook is a great way to keep your business in the minds of potential customers. Whenever you post something to your FaceBook page, all the people that follow you get that update in their FaceBook live feed – the stream of information you see when you first log in to FaceBook.

Also, anytime someone “Likes” or comments on your FaceBook page, everyone who follows that person also sees your business’ name. It’s a great way to remind people about what you do, so long as you do it with tact and don’t abuse it. People can always un-like you or block your updates if they think you’re posting too much.

Feedback & Research

Facebook can also be used as a quick way to get feedback on a new idea or direction for your business. Perhaps you’re a retail store and considering stocking a new product that you haven’t had previously – ask the people on your FaceBook page for feedback and see what kind of response you get. Or maybe you’re thinking about changing the hours your store is open – ask and see what people think. Again, the key is to do it tactfully and not come off like you’re just using people like a marketing research firm might do it through telemarketing. For a small business that can’t afford to spend a ton of time and money on market research, this can be an invaluable tool for determining your company’s direction.

Next Steps

So that’s a few of the things to consider when setting up a FaceBook page. Tomorrow we’ll cover the basic steps to setting up your FaceBook page for your business. Be sure to like our FaceBook page to be notified of our new posts.

Marketing

Stats and Numbers

Numbers don’t always tell the whole story, but it’s still important to look at when you’re evaluating a website (or product). In the last month our website’s (https://www.yastech.ca) top two referring sources were twitter.com and facebook.com. Not too surprising since we’ve been increasing our involvement on both those sites as of late.

What is interesting is how the stats differ for each site:

Pages/Visit (when they came to your site, how many different pages did they visit – higher number is better):
Twitter – 1.34
Facebook – 3.71

Average Time on Site (how long did they spend on your site – longer time is better):
Twitter – 00:07
Facebook – 01:17

Bounce Rate (did they stick around on your site or head elsewhere – lower number is better):
Twitter – 75%
Facebook – 5.88%

So we could infer from these numbers that people who click on links from Facebook are a more likely to engage in your product/website/blog than people coming from Twitter.

It’s an interesting stat to pay attention to, but as stated above, it doesn’t always tell the whole story.

YasTech pitch: Have you looked at the stats from your website lately? Do you know how to? Get in touch with us if you’d like to learn more about how your site is doing.

MarketingSocial Media

One More Video: Did You Know v4.0

We promise not to make all the posts on this blog video clips, but these are just too interesting to not watch. It’s a great way to get up to speed on what’s happening with technology and social media, even if you don’t have time to be involved with it yourself.

If you want to find out more about harnessing the power of social media for your business, contact us for more information.

Direct link to video

Via @dejong on twitter.

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