First ImpressionThink about your first few seconds on any website. You make a lot of decisions in these crucial moments, and so does your customer.
When it’s good: Your website will build trust, show that you care, and help your customer navigate. When it’s bad: Your website will tell your customer that you don’t care and chase them away with slow loading times, unsatisfying imagery, and errors.
Search Engine Optimization (SEO)Google’s goal is to provide its users with the most relevant, trustworthy, high-quality experience they can. Here are some of the most important SEO factors:
- How many other websites are linking to this page?
- Does the page load quickly?
- Is it easy to navigate?
- How long are people spending on each page?
- Is the content right?
- Are there images or videos on the page?