Imagine your customers seeking out your products and services, rather than you having to go out looking for them. Sounds great, right? With the right website, it’s possible! Let’s discuss some of the most important qualities your customers are expecting from you:
Think about your first few seconds on any website. You make a lot of decisions in these crucial moments, and so does your customer.
When it’s good: Your website will build trust, show that you care, and help your customer navigate.
When it’s bad: Your website will tell your customer that you don’t care and chase them away with slow loading times, unsatisfying imagery, and errors.
Search Engine Optimization (SEO)
Google’s goal is to provide its users with the most relevant, trustworthy, high-quality experience they can. Here are some of the most important SEO factors:
- How many other websites are linking to this page?
- Does the page load quickly?
- Is it easy to navigate?
- How long are people spending on each page?
- Is the content right?
- Are there images or videos on the page?
When it’s good: Google will rank your site closer to their #1 spot on the first page, which means your customers are more likely to find you before they find your competitors.
When it’s bad: Google will bury your website deep where your customers may never look.
Quality Images and Video
Images and video portray emotion, which helps your customers relate to your message and values. Eye-catching images are also used to hold your customers’ attention as they read through your pages.
When it’s good: Your customers will see great images of your products and facilities, which will help them feel comfortable choosing you over your competitors. They’ll also spend more time interacting with each of your pages.
When it’s bad: Your customers won’t read about your services or products if it feels boring to them, and low-quality images and videos just won’t hold their attention.
Easy to Navigate
A website that’s user friendly and easy to navigate is essential—the key is a good menu.
When it’s good: Your customers will see your easy-to-understand menus and find what they’re looking for right away.
When it’s bad: Your customers won’t think to look under “About us” to find your “Services” page, or they won’t know what “Our Discoveries” means, so they’ll leave your website and find one that’s simpler.
You need to understand your audience and provide them with the easy-to-read information they expect to find on your website—fast.
When it’s good: Your customer will find the content they need to make an informed decision based on your insightful recommendations.
When it’s bad: Your customer will give up on finding the information they need because, like many in this day and age, they don’t like reading.
Mobile-Friendly is a Must
More than 70% of your users are accessing your website from their mobile phone; catering to this audience is a must.
When it’s good: Your customer will be able to experience your entire website seamlessly, giving you every opportunity to convert them.
When it’s bad: Your customer will get fed up with scrolling side-to-side in order to read your page and they’ll look for a competitor’s website.
Calls to Action
If your website doesn’t convert your visitors, all of your marketing efforts are a waste. These conversions can make the difference between no customers and too many customers.
When it’s good: Your customer will know exactly where to go to make the purchase after their questions have been answered and your on-the-fence buyer will be motivated to make a quicker decision.
When it’s bad: Your customer will leave your website thinking, “That was a nice website”, but then forget where they found their information and possibly buy from your competitor instead.
If your website doesn’t load quickly, your customer is going to leave before your site is ready to go. We live in a fast-paced society and you need to keep up with your customer.
When it’s good: Google will recognize this for SEO, and your customers will spend way more time on your website because it’s fast enough to keep up with their attention span.
When it’s bad: Google will penalize your SEO, and your customers will get frustrated very quickly as they try to move between your pages. Chances are, this will cause them to leave.
Now that you know your customer is harder to please than your in-laws, reach out to Yas and we’ll help you make sure your website is in the green for every single category. Call us at (306) 249-9609 today!