Unfortunately Google and other search engines, don’t automatically list your website on page one of their search results the minute your website go live. Lucky for you though, there are a few things you can do to start driving traffic to your website right after launch.
In this article, we assume you already have a website, if you don’t, contact us and we can help you get online.
WHERE TO BEGIN
A website that does not help you achieve your goals is not an asset. Your website should be the hub of your marketing and an effective tool to help you solve your online objectives. Thus, it simply is not good enough to just throw a website up and hope people will find it. There are tons of online marketing options that can help increase traffic to your website. But for today let’s focus on a few simple and FREE tasks to get you started.
Below are 5 tips to jump start driving traffic to your website. All are free and some people just straight up forget about. Some may seem simple and obvious, but trust us, we have seen countless businesses miss them.
1. Put your website on your business cards.
What?!? Isn’t this obvious? Believe me, plenty of people forget to do this but it is the most important thing to do after launching your site. Every time you hand out a card to a potential client, contact, etc. you can almost guarantee a visit to your website (granted you established a worthwhile relationship or reason). You are telling them where to go and what to do next. Guide them to your best marketing tool, and help them along their customer journey. Also, make sure to add your website to your email signature and any other marketing materials.
2. Tell everyone you know about your new website
Tell everyone you know about it. That’s right. Tell your family, friends and clients that you have a new website. You can do this by sending out an email, posting your new site on your social media feeds (if you’re on social media), and simply bringing it up on conversation over the next few weeks. It is amazing how simple yet effective this can be for a few reasons:
- Your clients, friends, and family are often your biggest and best spokespeople. Maybe they can share it on their social networks or even tell their friends about it. Word of mouth is still probably the most trustworthy source of marketing you can get.
- Your friends and family are usually (hopefully) honest with you. Have them check out your new site and let you know what they think. Feedback is good, it will help you improve what’s already there or may be missing.
3. Add or find your business on Google My Business.
This is one of the most important things you can do! It is easy and you can do this by going here and following the steps. What does this do? Have you ever noticed the map results that appear when you search something in Google? It’ll look something like this:
Completing a Google My Business listing will give you a listing like ours above. It will allow you to enter your hours, contact info, website, reviews, and location. Most people look through these listings when searching for services so it is very important you show up here. If you have questions about this process just call or email, we can help.
Create, update, and post to social channels
Some of you may already have a Facebook business page, or other social channels setup, and that is good. If you already have these setup, you’re a step ahead. Here are 3 accounts we believe all businesses should have:
- Facebook Business Page
- Instagram Account
- LinkedIn Business Page
People aren’t on Google every day, searching for your business, but most people check Facebook a few times a day, so if you can show up in front of them there, you’ll become top of mind when they need your product or service. Instagram is becoming one of the most used social networks, and LinkedIn is the social network for business professionals.
When you launch your new site, make sure these social channels are setup for you business, ensure all the about and website fields are completed, and use these channels to tell people your new website has just launched.
If you need a hand setting up your social channels, contact us and we’d be happy to help.
5. Ask for links to your website
Ask suppliers, partners, business associates, friends or family to add a link to your website on their website. SEO is something all websites should care about for a pretty simple reason. The higher your website ranks in the search engines, the easier people will find it. The more links you can generate back to your website, the better Google will believe your site is, and thus, rank you higher.
To sum it up…
Once your website is live, there are a many simple and important things you need to do. Add it to your business cards and email signature, get a google listing, tell your people about it, spread the word on social networks, and ask appropriate contacts to link back to your website.
These may seem easy and obvious, but trust us when we say they are extremely effective and often forgotten. Now if someone asks you, “What should I do after I launch my website?”, you can give them these 5 easy and free tasks.
For more information on additional marketing options once your website is live, check here.