[Video] A/B Testing in Marketing; Your Secret Weapon

What Is A/B Testing?

A/B Testing is when you make two variations to measure against each other. In marketing, this means creating two or more ads for a similar purpose.

Using Google Ads as an example, it’s important to make two ads in the same ad group that use different headings, descriptions, landing pages, etc. Basically, anything that can be changed can be A/B Tested.

What Am I Looking For With A/B Testing?

When you’re A/B Testing, and, especially in a platform like Google Ads that gives you analytics to compare, you’re looking at performance. Which Google Ad was clicked more? Which email campaign has the highest open rate?

With that data, you can sit down and begin to understand the types of things that work well with your clients. Maybe they didn’t like one of your landing pages because it was too broad. A/B Testing may not be able to tell you why some things work better than others, but everyone can benefit from identifying and acting upon trends.

Google Ads Note*

One thing to be careful about when it comes to measuring your A/B Testing is that Google Ads has settings where they basically do the A/B Testing for you. Google will analyze which of your ads are doing the best and show those ones more. This will make it more obvious for you to compare, but keep in mind that the difference you’re seeing may not be accurate.

Don’t change your entire marketing plan just because it looks like one Google ad is doing 1000% better than the other one.

Keep your marketing evolving by using great marketing techniques like A/B Testing!

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Related Articles


It’s Not Too Late to Start Your Holiday Marketing!

Holiday Marketing 2020

It’s not too late to start marketing to holiday shoppers! Seeing COVID restrictions around the world, we can expect to see more online shopping this holiday season, so it’s the perfect time to capture your […]

Continue Reading November 23, 2020

Google Ads’ New Requirement: Identity Verification

Google Ads Identity

I received an email from Google today saying “Start Identity Verification”. It took a bit of digging for me to understand what they were going for and why, so I wanted to write a quick […]

Continue Reading September 28, 2020
19 Shares
Copy link