So you’re tired of hearing your clients and staff tell you about how fancy your competitor’s website is and you’re thinking it’s time for your business to catch up, or even better, blow them all out of the water! You’re in the right place.
You’ve heard of Templated Websites and how easy and affordable they are, right? For some smaller businesses, they may be the right solution, but as you’ll see, your business can skyrocket from these Top 3 Benefits of a Custom Website!
SEO—three letters that have been causing an uproar in the online scene over the past few years. They stand for Search Engine Optimization and they’re a fancy way to talk about how close your website is to the top spot of Google’s first page.
Google looks at a bunch of different analytics to decide which websites are the best for their browsers, and unsurprisingly, speed is super important. Google knows that if a website is slow, you aren’t going to spend much time on it, and they want to make sure you’re finding and staying on the top-quality results.
Custom websites have a speed advantage because they’re developed and optimized from scratch making the most out of the least. This means that 100% of the files, styles, and images are meant to be there, rather than floating around taking up space as part of a template. It’s time to say bye-bye to heavy, unused files.
Okay, take a moment to think about all the different software your company has to use. Point of Sale, Time Tracking, Accounting, Warehouse Management—the list goes on. Now, imagine a website that you can log into and it’s all right there in one place for you. Sounds too good to be true, right?
The possibilities of a custom website are limitless! Using APIs (special code that lets two programs talk to each other) and custom plugins, your website will be built so that your team can use it effectively and efficiently—your website won’t just be another pretty face!
Uniqueness & Branding
Your brand is crisp; every inch of your office follows strict guidelines of design and execution. Client after client compliments you on how unique your experience is, how different your business is than your competitors.
But then tragedy strikes! They get to your website to look at pictures of your management team because they think for just a moment, “I may have gone to highschool with that person”, and what do they see? The same website they’ve seen a thousand times before. No personality, no flair, and none of the experience they thought your business had.
Branding is important, and the unique experience of your website plays a huge part—it’s the mast of your mighty ship, guiding your business through a sea of prospective leads.
BONUS: Growth & Scale
You: One of the few who reads more than section titles of a blog.
Me: A rewarder of the keen and sensible. The least I can do now is offer you just ooooooonnnneeeee more piece of the puzzle!
Think of your favorite place to go as a kid. It’s probably a restaurant, like mine, because eating is just the best, right? How has it changed since then? Is it even still around? Chances are that your favorite place has grown and scaled their business with the changing times.
Now, think about your business and your website. When you add 50 new employees and you open an online shop to go along with your storefront, can you easily update your website to facilitate the changes? With a Custom Website, the answer is yes!
Having been in business for over 11 years now, we understand what it takes to have a successful business and the tasks that need to be completed to have a strong online presence. Investing in a Custom Website has an excellent return on investment for your business.
You take care of your business, and we’ll take care of your online marketing needs!