September 2014 - YasTech Developments
SEOWeb Design

40% Will Abandon a Page if it Takes More than Three Seconds to Load

In the generation of the internet, the attention span of the average internet-using individual has decreased dramatically. Web users are used to clicking a button and immediately getting results; internet usage is all about instant gratification. So it makes sense that one of the biggest contributors to a high bounce rate is a slow page loading speed. Why should customers wait for a slow page when it’s so easy to navigate to a competitor’s site with quick-loading pages? This should be common sense among web designers, but it’s still a big problem for many website owners as they can be losing numerous clients just based on the slowness of their site.

  • 47% of people expect a web page to load in two seconds or less.
  • 40% will abandon a web page if it takes more than three seconds to load.

It only takes one bad experience for a customer to keep away from your site, and tell their friends about the slow loading speeds. According to the Gomez report published in 2010, Why Web Performance Matters, 88% of online consumers were less likely to revisit a site after a bad experience. Similarly, over 75% of these consumers would leave the website for a competitor’s site rather than suffer page-loading delays.

Your website might be the most interesting, eye-catching, and informative site on the web, but that won’t matter much when it takes too long to load. So how can you optimize your site to provide the best loading speeds and keep customers happy?

Check your speed!

There are many tools available online for testing your site speed. Check out Google’s PageSpeed Insights for a speed test, and suggestions on making your site faster. https://developers.google.com/speed/pagespeed/insights/

Optimize your images!

On pages with a lot of images, a small reduction in the size of each image can have a large impact on the page loading speed.

Efficient HTML and CSS

If your code is bloated, it can seriously slow down your website. It increases the amount of data transferred to your users, and can have a large impact on JavaScript performance. Minify your HTML and CSS for a faster overall site speed!

Gzip it up!

Gzip compression of your HTML, CSS, and JavaScript is important to make sure you’re not transferring more data than you need to.

Avoid Landing Page Redirects

Implementing a landing page redirect can slow down your loading speed and increase the bounce rate of users.

Enable Caching

Enabling caching can seriously speed up your loading times, as the elements of the page are then stored in a cache so the next time the site is visited, your browser can load the page without having to send out another HTTP request to the server, and avoid re-downloading all the HTML document, stylesheets, javascript files and images necessary to view your page.

 

These tips and tricks are sure to decrease the loading times of your site pages, and keep your clients interested. Watch for a reduced bounce-rate in your analytics to test out the effectiveness of these tips!

MarketingSocial Media

How to Create a Successful Targeted Campaign on Facebook

Facebook organic reach for business pages has droped significantly over the past years. Basically, the days of free marketing on Facebook are over, but investing a bit of money into Facebook Ads can give great results. The most effective way to do this is to create a targeted campaign.

A targeted campaign means that you show ads only to specific target groups who are most likely interested in what you have to offer. These ad campaigns save you money by not showing ads to people who are not likely interested in your services. This kind of approach is possible only with digital media, as with traditional media, such as outdoor or print, we can’t really select the people who see ads, and therefor need to pay for all the contacts. Even for the ones that don’t give you any result.

For example, a pizza restaurant near University Campus in Saskatoon wants to increase sales by getting new customers. With Facebook Ads, “Pizza Restaurant” can choose to only show ads to Saskatoon University students. This allows the restaurant to save money on advertising and get better results.

Steps to create a successful targeted Facebook campaign:

  1. Define your audience. Think about who is your potential customer.
  2. Create your ad. Write and design an ad that tells people what you offer.
  3. Select your location. Select which locations you want to target with your campaign.
  4. People see ad on Facebook. If the people have your define audience characteristics, your ad appear on their Facebook page.
  5. You get more customers. They click your ad and go to your website. Best of all, you only pay when they do.
  6. Measure and optimize. You only pay per impression or click, so make sure that it is cost effective.

Coming back to our “Pizza Restaurant” example, there is no better way to advertise than by showing delicious pizza ads to hungry students between 10pm and 4am, and telling them, if they come right away then they can get 10% off, or a second pizza 30% off to urge them to invite their fellow students. Money invested into Facebook Ads would come back the same night, and if the pizza is good, then the students would keep coming back for more.

Here is little chart that helps you define your audience.

how-to-create-a-successful-targeted-campaign-on-facebook
 

Are you already doing targeted advertising on Facebook? If not, contact us today and lets get started.

Read more about Internet marketing from our next week’s post, or come visit us to learn everything you need to know.

MarketingSocial Media

Which Social Media Sites Should Small Business in Saskatoon Be Using?

A few years ago, the most popular question received by digital agencies from business owners was “why should we invest into social media marketing”. More recently, the focus has shifted to what social media platforms to use.

Most businesses understand the value of social media marketing. As investments in social media marketing have risen, companies have now started to measure the return of investment from their social media marketing.

As there are many different social media channels available, many small companies just starting out are faced with the question: which social media channels should we invest our time and money into?

First, if you don’t have resources to create quality content for each social media site to engage with followers, there are social media channels you will want to avoid. Remember, not having a social media site is better than having a neglected one. A social media site is your face on the internet and has a direct impact on the image of your business. For small businesses, all you need is one (maybe two) active and well-done social media accounts.

The following infographic gives you an overview of the most popular social media channels which will help you decide which one is best for you. Remember the age-old saying “quality over quantity” and focus on producing the highest quality presence on that site.

What-Social-Media-Platforms-Are-Best-Suited-For-Your-Business

Source: Quicksprout

 

After reviewing the infographic, were you able to choose the right channel for your business? If not, reach out to us and we will help you!

Read more about Internet marketing from our next week’s post, or come visit us to learn everything you need to know.

MarketingSocial Media

Imagine a street full of Business Managers and Owners – now meet LinkedIn

If this street were to exist, then all the business-to-business Marketing Managers would run to get their banners lining the buildings. On the internet, this street exists, and it’s called LinkedIn.

LinkedIn is a great advertising channel for a wide variety of businesses. Is LinkedIn advertising right for you? This article will help you find the answer you’re looking. Don’t leave unsatisfied! If the question is unanswered, then feel free to reach out to us and we‘ll help you figure it out.

To make it short, if your target audience is businesses, then you should definitely advertise on LinkedIn. Companies mainly advertise on LinkedIn, because of its high-quality targeting options. For example, you can create an advert that is shown to all the Managers or Business Owners of Saskatsewan.

linkedin

But that’s not all. LinkedIn can also get great results for companies who target individual people. The site is a great channel if you want to advertise to people with higher income jobs, or even better if you know the job title of your potential client. LinkedIn advertising solutions allow us to target Saskatchewanians based on their job title, employer, role at work, skills or even interests.

Are you already advertising on LinkedIn? If not, contact us today and lets get started.

Read more about Internet marketing from our next week’s post, or come visit us to learn everything you need to know.

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