Boss Plumbing came to us originally for a few tweaks to their existing website, but together with their team, we identified that there was so much more we could accomplish with a refreshed site that better matched their branding vision. We got started by understanding their customer journey (what was most important to Boss Plumbing and their clients) and simplified the website’s navigation to reflect this. With simple, minimalist design, we helped bring their vision to life with inspired graphics and powerful, concise messaging. This project quickly became a joy to work on because our communication fused our experience with their industry knowledge to create a finished product worthy of the crown it wears.