August 2014 - YasTech Developments
MarketingSocial Media

Retargeting is the Most Persistent Salesman in the World

Every good salesman knows that you need to date before you close the deal. Only 2% of sales occur when two parties meet for the first time, yet many sales people give up after few meetings – retargeting doesn’t.

Retargeting (also know as behavioural remarketing) is a form of targeted online advertising where the advertising targets customers based on their previous internet actions, such as visiting your website.

By visiting your website, a person shows interest in your products and services, but generally 98% of website visitors don’t convert into customers in the first visit. Retargeting keeps your brand infront of them until one day they are ready to buy, and it brings the right people back to your site, growing business by doing so.

How does retargeting work? With retargeting solutions, you can mark all users who visit your website by adding a little tag into their browser, which later allows it to show them Facebook and Google Display Network banner ads.

Persistence will give you a massive edge on competitors. There is nothing more efficient in sales and marketing than persistence. Yet, with most sales, people don’t follow up, and most websites don’t do retargeting – although they should, as it increases results greatly. It takes at least five persistent follow up efforts, after the initial sales contact, before a customer says yes – same with marketing, you need to show your value, and offer to people multiple times, before they convert into sales.

Are you using retargeting? If not, contact us today to get it set up.

Read more about Internet marketing from our next week’s post, or come visit us to learn everything you need to know.

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Web Design

Web Design Trends of 2015

Hero Images

http://mextures.com/

One design element that’s been expanding across the web lately is the inclusion of a large hero image on your website’s landing page. A hero image, a web design term for the kind of banner placed in the front and centre of a website, immediately gives the viewer an idea of the personality and identity of your company, and provides an attractive introduction to your product. Large hero images are replacing sliders as the main attention-grabbers of your site’s landing page, and both unify and complement the colour scheme of your website. The hero images generally end at screen-break, as to not intimidate your viewer, and plays in well with the second design trend of scroll-based websites.

More Scroll, Less Click

http://artemjuliawedding.com/en

With a generation of an internet-dwelling population, the attention span of average users has drastically decreased. With the popularity of Vine and memes, we’re living in a world of instant-gratification, with a no-time-loss policy. The age of clicking and waiting for pages to load is therefore passing us by, replaced by the idea of scroll-based websites. Users now prefer to scroll through sections of one page to find all the content they’re looking for, providing a smooth ride with clean graphics and a consistent format. Mobile browsers everywhere are falling in love with this handheld device-friendly design, and scroll-happy customers are satisfied.

Flat Design

flat design

Say goodbye to complex and detailed images, riddled with bevels, textures, and soft shading, and say hello to cell shading, curved edges, and minimalistic design. Flat Design is in, and only growing in popularity. Simple icons with clean colour schemes are attractive and lightweight, and don’t overload the viewer with visual stimulation, and subtly compliment your content with simple shapes and colours. This design technique allows for more vibrant colours which aren’t distracted by tiny shadows and details, presenting content cleanly and efficiently. Flat design is minimalistic, drawing the eye across the page with visual focus points. This technique is simple and interacts better with smaller handheld devices, perfect for our progression into the mobile-browsing domination of 2015.

Responsive Design

responsive web design

The online world is going mobile – desktop and laptop internet browsing is being overtaken by users who have the capability to browse anywhere and everywhere with their handheld device. In 2015, people will be browsing more frequently on their always-on-hand mobile device than on their computers, and the Web Design trends of 2015 will reflect that with the increase of popularity in responsive design. All of our previous trend predictions have been optimized to increase usability for handheld browsers. A responsive design allows the website to detect the size of the device which it’s being browsed on, and adjusts accordingly, allowing for the best formatting and the best user experience. No longer will developers have to constantly monitor their separate versions for separate devices, and no longer will mobile and tablet users have to deal with difficult and unattractive mobile browsing.

Read more about internet marketing from our next week’s post, or come visit us to learn everything you need to know.

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MarketingSocial Media

Hiring a Digital Marketing Agency can be Cheaper than Doing it Yourself

If you’re serious about marketing your business, but don’t know much about Internet marketing, then it is most likely cheaper to hire an agency to help out.

Facebook and Google are great channels to increase sales, promote products, or build your brand — but you need a good strategy, outstanding creative solution, and precise targeting and performance measurement. If you’re not a digital media guru yourself, then it might be smart to hire an agency to set everything up for you. Agencies are too expensive, you say? On the contrary. Trying to manage your Internet marketing yourself can be much more expensive than hiring an agency, because you can spend your money on the wrong advertising solutions, fail with your creative solution, or any number of things. At the end of the day, you might spend your media money on the wrong thing and not get any return for your efforts. Hiring an agency makes sure that you’re doing everything right and getting the most out of your marketing budget. It also saves you great amounts of time, and leaves you and your employees open to focus on other aspects of the business.

Example campaign budget:

Yourself Agency
Setup 10-20H 499CAD
Management 5-10H 299CAD
Media cost 2000 CAD 1000 CAD
Results 10 Clients 30 Clients

Read more about Internet marketing from our next week’s post, or come visit us to learn everything you need to know.

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