Email Newsletter Writing Advice

August 10, 2010 Mike 0 Comment

At YasTech we’re big fans of email newsletters and the opportunities that exist for businesses in reaching out directly to their prospective customers through email – obviously not in a spammy, annoying way!

This article on Copyblogger talks about 5 reasons your newsletter isn’t getting the response you think it should from your customers. The 5 reasons they give are:

  • Your newsletter isn’t helpful
  • Your voice isn’t particularly compelling
  • You’re not telling stories
  • You have a half-hearted call to action
  • You don’t have a specific frequency

You’ll have to read the rest of the article to get all the details but something that is important to remember is that these rules don’t just apply to your newsletter. They also apply to your website. Many websites aren’t really helpful, compelling, lack a true story or narrative, have half hearted calls to action and, in the case of many blog based web sites, aren’t updated frequently enough.

Try viewing your website through they eyes of someone who doesn’t know anything about your business. What would they want to find out? What would they expect to find on your site? Try to put aside your own preferences, likes and dislikes and focus on what content should be on your site to help someone want to engage with your business.

You should contact us if you’d like to figure out what the content should be on your website.

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