So in our post yesterday, we outlined the reasons why we’re going to be blogging (almost) everyday for the month of April. For today’s post, we’re going to cover a few reasons why your business might want a blog. A lot of the reasons for you to have a blog will be similar to the reasons we discussed for ourselves, but we’ll cover a few other reasons that you might want to blog for your business.
Create Content for Your Website
A blog is a great way to create and develop content for your website. There’s only so many pages you can have the go over your products, services and contact info. A blog allows you to talk more about your business in a less marketing-speak way that humans can understand. And you can update it daily if you want and keep putting out new content for people and search engines like Google.
Fresh, new content on a regular basis is also a great way to keep customers coming back. If they know that every Wednesday you’re going to post a new article explaining a different area of your business, they’ll come back to read which helps to keep your business and brand at the top of your customer’s mind.
Think About Your Business in a New Way
If you’re going to write a blog for your business, you’re going to have to think about your business in a different way than you typically do. You’ll have to sort out some of the reasons why you offer the products you offer, why your services set you apart from your competition, how your team works together to help your customers. You’ll need these reasons if you’re going to blog about your business – and you can’t just rely on marketing speak to get you through because your customers (and potential customers) won’t stick around if you just quote marketing jargon on your blog. They’re coming to your blog to find out more about you and your business and why they should hire/buy from you.
Reach an Audience That You Might Not Otherwise Reach
Perhaps your business is plumbing. If you do a Google search for “Saskatoon Plumbers”, you’ll get a list of plumbers along with a map. Hopefully you’re somewhere on the list. But what if a potential customer isn’t searching for “Saskatoon plumbers”, but is instead searching Google for “How do I clean a blocked drain?” – if you’ve got an article on your blog about how your installers cleaned out a block drain for customers last week, you could be listed somewhere in the search results when you wouldn’t have otherwise even been an option.
In our case, since we’re writing a bunch of articles related to creating, updating and maintaining a website – that gives us a lot of content for Google to search through and present as an option to people searching for someone to help with their website. Who knows, maybe you’re reading this right now because you found us through a Google search and landed on our blog. Get in touch with us and be sure to let us know if you have questions about blogging or updating your website content.
But It’s Hard Work and I Don’t Have Time and I’m So Busy and I Hate to Write!
All true. And so maybe having a blog isn’t a great fit for your business. But before you give up completely, come back tomorrow when we’ll talk about ways to help make blogging for your business a part of what you do, as well as tips to help keep doing it consistently.