A few years ago, the most popular question received by digital agencies from business owners was “why should we invest into social media marketing”. More recently, the focus has shifted to what social media platforms to use.
Most businesses understand the value of social media marketing. As investments in social media marketing have risen, companies have now started to measure the return of investment from their social media marketing.
As there are many different social media channels available, many small companies just starting out are faced with the question: which social media channels should we invest our time and money into?
First, if you don’t have resources to create quality content for each social media site to engage with followers, there are social media channels you will want to avoid. Remember, not having a social media site is better than having a neglected one. A social media site is your face on the internet and has a direct impact on the image of your business. For small businesses, all you need is one (maybe two) active and well-done social media accounts.
The following infographic gives you an overview of the most popular social media channels which will help you decide which one is best for you. Remember the age-old saying “quality over quantity” and focus on producing the highest quality presence on that site.
After reviewing the infographic, were you able to choose the right channel for your business? If not, reach out to us and we will help you!
Read more about Internet marketing from our next week’s post, or come visit us to learn everything you need to know.