Here at Yas, we’re always aiming for the stars with our Saskatoon Web Design, but not everyone works in a website company, and it can be easy to neglect what could be your most powerful marketing and leads tool.
The first six points are extremely important to the ways Google decides who they show to their customers, which is also known as SEO. These are vital for your Saskatoon web design, or your web design in any city you’re in.
1. Client Journey
- How many people are interacting with your website?
- The more time people spend interacting with your site, the easier it is for Google to know they made the right choice leading them there.
2. Ease of Use
- People need to know what you do and who you are.
- Viewers won’t care about what you’re selling if they don’t know whether they’re in the right place.
- People are more likely to get excited about what you get excited about.
3. Personality & Relatability
- It’s become a chore for people to read blocks of text.
- Bland formal text needs something to grab and hold the attention of the reader.
4. Load Times
- Your website needs to load within seconds to keep people from getting frustrated and looking somewhere else.
- You need to improve your load time for both desktop and mobile versions of your website.
- Google is paying more attention to mobile.
5. Music & Flash
- Automatic audio and video can be startling and annoying to viewers.
- Google has started penalizing websites for non-opt-in music and video.
6. Mobile Friendliness
- Ensure that your website is completely mobile-friendly.
- Check out our related article on the Three Faces of Responsive Web Design
- Google offers a free mobile-friendly test, which can be found here.
The last three points on this list won’t necessarily get you penalized by Google, but if they apply to you, your Saskatoon web design will leave you missing out on leads and sales!
7. The Dreaded Side bars
- The side bars refer to older sites where the content is squeezed into the center third of the screen.
- In many cases, the content between the side bars consists of huge paragraphs.
8. Bad or No Calls to Action
- You have to direct your viewers both to where you expect they’ll go next, and where you want them to go next.
- Use strategically-placed buttons to keep viewers on the right path.
9. Branding Consistency
- Your viewers should see the exact same look and feel on your business cards, website, pamphlets, etc.
- People won’t forget that they’re looking at one of your pages if they’re consistent.
- Impressions you already have with a brand will be applied to every new experience you have with it.