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Marketing

Email is Dead. So Why Does YasTech Tell Me To Do an Email Newsletter?

Email isn’t actually dead. With the rise of social media networks like Facebook and Twitter, the thought is that no one is checking their email anymore. And while it’s certainly true that more people are living inside their Facebook messages, there is still plenty of opportunity to use email to remind people about your business.

Less is More

The clients we’ve worked with on email newsletters have, if anything, erred on the side of not wanting to send too many emails out and so send far too few. While you have to find a good balance between being useful and being spammy, when people sign up for a newsletter they are expecting to get some sort of promotion along with whatever other information you said they would get in their email inbox. For some businesses, this could mean sending out a newsletter once a week if the content is light and easy to consume – (i.e. craft suggestions, quick tips for gardening, weekly promotions at a retail store etc.) while for other businesses, it’s probably best to send out a monthly or quarterly newsletter when the content is a bit heavier or longer (i.e. financial advice for home owners, suggestions for running an efficient farm, etc.)

I’d suggest being slightly more aggressive than you initially feel you should be and ask for feedback from your readers after a couple mail outs.

Top of Mind

Even if the person on the receiving end of your newsletter isn’t in need of your products or services at that moment, by sending them a little reminder email you can keep your business or brand at the top of their mind so when it does come time to purchase the types of products you sell, your company will be the first they think of.

If you’ve ever signed up for any major company’s email newsletter, companies like Amazon, Apple, Home Depot, Future Shop, they will send an email for any one of these occasions:

  • Seasonal changes
  • Holiday related promotions
  • New product launch
  • Clearance items available for limited time
  • Upcoming sale
  • If it’s a day of the week that ends in the letter “y”

And maybe you delete half or more of the emails without even looking at them. But you take enough of a glance to see their name, their logo and the special announcement they have before you can hit the delete key. It costs the company pennies to send out the email and they’re able to keep their brand in your mind so the next time you need to upgrade your computer you’ll think of Apple.

It’s Easy to Start

We can help you get setup with a signup form on your website and sending out a newsletter in a matter of a few days – Contact us today and get started with your first email newsletter campaign. We have many clients that are sending newsletters out already with lots of success. I’m sure they’d be happy to tell you how easy it is and how they wish they would’ve started a long time ago!

Marketing

Juniors2010.ca Goes Live

YasTech has been working feverishly on a new project that we’re proud to be launching today.

Juniors2010.ca is an event listing site for anything and everything going on in Saskatoon and Regina during the 2010 World Junior Hockey Championships this Christmas.

While the games don’t get under way until late in December, you can already start planning what you might want to do during the tournament. Or you can add events you or your business are putting on that you want to list – all for free!

We’ll also be collecting all the online discussion going from Facebook and Twitter and pictures/video from Flickr and Youtube.

Be sure to join our Facebook page or follow us on Twitter.

If you’re interested in advertising your business on the site, visit the advertise page for more information.

MarketingWriting

Adjectives

Definition from dictionary.com:

Grammar. any member of a class of words that in many languages are distinguished in form, as partly in English by having comparative and superlative endings, or by functioning as modifiers of nouns, as good, wise, perfect.

Here’s a video clip of Apple’s recent iPod keynote with everything cut out except for the adjectives:

Direct link to video

It’s a funny video to watch and obviously it takes everything out of context but it does present an opportunity to think about how you present your business and the words you are using. Is your website (or facebook page, twitter account, etc.) using the right adjectives to accurately describe the product or service you are offering to your customers?

What would your latest newsletter, blog post or radio commercial sound like if you listened to it with nothing but the adjectives?

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