We’ve been busy with the work of our awesome clients – and decided to add on a (near) daily requirement of writing an article for our blog. Today’s final post in the month of blogging will include a bit of our thoughts on the process as well as a chance for you to respond and give much valued feedback for what we could do in the future.
Who Is Our Audience?
One thing I’ve struggled with is who our audience is for our blog. We obviously have awesome clients who we’d encourage to read and learn about best practices and suggestions for their website. There’s other people out there who are considering becoming on of our awesome clients that we’d like to think read the site to determine whether YasTech is a good fit for them. There’s also the friends and family who click a link to read mainly because it involves someone they know (Hi Mom!), not necessarily because they are interested in the topic. On top of that are the people who are in our own industry – fellow designers, marketers and other web nerds – that are curious about what others in their own field are saying.
Where Should Our Focus Be?
There are web design companies who blog about industry issues (i.e. how to attract clients, dealing with contractual issues, inspiration for design, processes, etc.). There’s another type of blog that’s mainly a portfolio piece – look at what we did for our client. Another type is what we’ve primarily been doing, which is tips and tutorials for people looking to do a better job of using their website to promote their business. And there’s certainly plenty of hybrids of these and other topics.
Time Well Wasted
On average it takes around an hour to write out a blog post for our blog. That’s time we could be spending doing client work – bringing money in. Despite all the benefits we’ve talked about over this last month, is it worthwhile for us to be maintaining a blog if there’s places we could be spending our time more effectively?
Feedback Loop
So that’s the gist of the quick survey – who are you and did we do a good job of writing about the kinds of things you’re interested in? We’d appreciate you clicking the link below and taking a minute of your time to fill it out to help us know where to focus in future blog posts.