blog Archives - YasTech Developments
Marketing

Wrapping Up Our Month of Blogging

We’ve been busy with the work of our awesome clients – and decided to add on a (near) daily requirement of writing an article for our blog. Today’s final post in the month of blogging will include a bit of our thoughts on the process as well as a chance for you to respond and give much valued feedback for what we could do in the future.

Who Is Our Audience?

One thing I’ve struggled with is who our audience is for our blog. We obviously have awesome clients who we’d encourage to read and learn about best practices and suggestions for their website. There’s other people out there who are considering becoming on of our awesome clients that we’d like to think read the site to determine whether YasTech is a good fit for them. There’s also the friends and family who click a link to read mainly because it involves someone they know (Hi Mom!), not necessarily because they are interested in the topic. On top of that are the people who are in our own industry – fellow designers, marketers and other web nerds – that are curious about what others in their own field are saying.

Where Should Our Focus Be?

There are web design companies who blog about industry issues (i.e. how to attract clients, dealing with contractual issues, inspiration for design, processes, etc.). There’s another type of blog that’s mainly a portfolio piece – look at what we did for our client. Another type is what we’ve primarily been doing, which is tips and tutorials for people looking to do a better job of using their website to promote their business. And there’s certainly plenty of hybrids of these and other topics.

Time Well Wasted

On average it takes around an hour to write out a blog post for our blog. That’s time we could be spending doing client work – bringing money in. Despite all the benefits we’ve talked about over this last month, is it worthwhile for us to be maintaining a blog if there’s places we could be spending our time more effectively?

Feedback Loop

So that’s the gist of the quick survey – who are you and did we do a good job of writing about the kinds of things you’re interested in? We’d appreciate you clicking the link below and taking a minute of your time to fill it out to help us know where to focus in future blog posts.

Fill out the feedback form.

MarketingWriting

Why Should You Have a Blog?

So in our post yesterday, we outlined the reasons why we’re going to be blogging (almost) everyday for the month of April. For today’s post, we’re going to cover a few reasons why your business might want a blog. A lot of the reasons for you to have a blog will be similar to the reasons we discussed for ourselves, but we’ll cover a few other reasons that you might want to blog for your business.

Create Content for Your Website

A blog is a great way to create and develop content for your website. There’s only so many pages you can have the go over your products, services and contact info. A blog allows you to talk more about your business in a less marketing-speak way that humans can understand. And you can update it daily if you want and keep putting out new content for people and search engines like Google.

Fresh, new content on a regular basis is also a great way to keep customers coming back. If they know that every Wednesday you’re going to post a new article explaining a different area of your business, they’ll come back to read which helps to keep your business and brand at the top of your customer’s mind.

Think About Your Business in a New Way

If you’re going to write a blog for your business, you’re going to have to think about your business in a different way than you typically do. You’ll have to sort out some of the reasons why you offer the products you offer, why your services set you apart from your competition, how your team works together to help your customers. You’ll need these reasons if you’re going to blog about your business – and you can’t just rely on marketing speak to get you through because your customers (and potential customers) won’t stick around if you just quote marketing jargon on your blog. They’re coming to your blog to find out more about you and your business and why they should hire/buy from you.

Reach an Audience That You Might Not Otherwise Reach

Perhaps your business is plumbing. If you do a Google search for “Saskatoon Plumbers”, you’ll get a list of plumbers along with a map. Hopefully you’re somewhere on the list. But what if a potential customer isn’t searching for “Saskatoon plumbers”, but is instead searching Google for “How do I clean a blocked drain?” – if you’ve got an article on your blog about how your installers cleaned out a block drain for customers last week, you could be listed somewhere in the search results when you wouldn’t have otherwise even been an option.

In our case, since we’re writing a bunch of articles related to creating, updating and maintaining a website – that gives us a lot of content for Google to search through and present as an option to people searching for someone to help with their website. Who knows, maybe you’re reading this right now because you found us through a Google search and landed on our blog. Get in touch with us and be sure to let us know if you have questions about blogging or updating your website content.

But It’s Hard Work and I Don’t Have Time and I’m So Busy and I Hate to Write!

All true. And so maybe having a blog isn’t a great fit for your business. But before you give up completely, come back tomorrow when we’ll talk about ways to help make blogging for your business a part of what you do, as well as tips to help keep doing it consistently.

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