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Apple’s Media Event Office Pool – iPad

We thought we’d extend an invitation to you to join our office pool in attempting to predict what Steve Jobs and Apple will unveil tomorrow at their big media event in California.

The winner from our Office Pool Prediction was Ben Thurmeier. Terrance Cennon had got more answers right, but Ben picked the right name.

So congratulations to Ben. Your animated GIFs and copy of Frontpage ’98 are in the virtual mail!

Be sure to contact us if you have any questions about how your business could do a better job of engaging with your customers. And be sure to subscribe to our Email Newsletter or RSS feed by signing up to the right or this article.



Definition from

Grammar. any member of a class of words that in many languages are distinguished in form, as partly in English by having comparative and superlative endings, or by functioning as modifiers of nouns, as good, wise, perfect.

Here’s a video clip of Apple’s recent iPod keynote with everything cut out except for the adjectives:

Direct link to video

It’s a funny video to watch and obviously it takes everything out of context but it does present an opportunity to think about how you present your business and the words you are using. Is your website (or facebook page, twitter account, etc.) using the right adjectives to accurately describe the product or service you are offering to your customers?

What would your latest newsletter, blog post or radio commercial sound like if you listened to it with nothing but the adjectives?

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