Last week we focused on blogging: the hows, whys and tools of blogging for your business. This week we’re focusing on social media. We’ll be talking primarily about Twitter and Facebook – though the ideas would translate to other similar services.
Should Our Business Have a Twitter Account?
While every social media guru out there will tell you that you should’ve been on Twitter a year ago and if you’re not you’re leaving money on the table – we believe it’s important to consider whether it’s really appropriate for your business to be on Twitter. It’s certainly not going to be worthwhile for every business, so let’s take a look at a few of the things to consider before signing up for a Twitter account.
Do You Have Anything to Say?
Twitter is 140 character tweets from your brain. Or your company’s brain. While it’s not like a website or blog where once you start you’re obligated to keep fresh as content, you still want to make sure you have something of value to add to the community.
Do You Have Time to Have a Conversation?
Twitter isn’t one way communication in the same way that a radio ad, flyer mail out or newspaper advert. You can post a tweet about a special on widgets that you’re offering, and someone could reply asking for your hours that your widget shop is open. If you’re not listening and paying attention to the conversation, potential customers could get turned off by your lack of response.
Are You Prepared for Negative Feedback?
What if someone replies and says that the price of your widgets are still too expensive? Or maybe they say that they last time they were in your store, a sales person was rude to them. What is your policy on customer issues and how might you handle that level of direct feedback?
Still Interested In Signing Up for Twitter?
We’ve focused a bit on the negative, reasons why you might not want to have a Twitter account for your business. For tomorrow’s post we’ll be talking about the benefits of having a Twitter account as well as some of the tools to manage your company’s Twitter account. Be sure to send us an email if you’ve got questions about Twitter you’d like answered!