Branding - YasTech Developments

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Branding
Branding

The Why:

Have you ever noticed how many of the Big Box Stores look and feel almost identical, no matter which location you visit? This is the result of consistent branding.

Your customers love experiencing the familiar, so you want to make sure that whether they’re in your store, on your website, reading your business card, or viewing your commercial, your customer’s experience is consistent.

Innovative brands use great branding to tell their story in a vibrant way that their customers can’t miss. We’ll help you do the same.

Logo System

Nothing represents your brand’s story more powerfully than your logo. It acts as a first entry point for most of your customers, and will actually help decide if their first impression is positive, negative, or “who cares?”

Your takeaway:

  • 2 Hours of consultation and revisions
  • Vector, PNG, and JPG files of the following:
    • Full color logo with and without company name
    • Greyscale logo with and without company name
    • White logo with and without company name
    • Black logo with and without company name

 

Style Guide

Can you guess these three famous brands based on color alone?

If you recognize even one of them, their style guide worked on you!

Keeping a cohesive brand across your assets, marketing materials, and social media, will help keep your growth and scale focused and unified. This document holds the key to your colors, logo variations, fonts and typography, and best practices.

Your takeaway:

  • 2 hours of consultation and revisions
  • Presentation deck including the following information:
    • Logo System
    • Fonts and Typography
    • Colors
    • Any and all other guidelines including asset size, asset use, etc.

 

Communication Guide

This is the part of your brand that goes beyond visuals alone. Great company communication comes from your mission, vision, and values. If you want your brand to be fun and active, overly formal or serious messaging won’t align, and you’ll risk breaking the consistency your customers have come to expect.

Your takeaway:

  • 2 hours of consultation and revisions
  • Presentation deck including the following information:
    • Mission Statement
    • Vision Statement
    • Company Values
    • General Tone and Messaging for any of the following applicable:
      • Social Media
      • Marketing Collateral
      • Press Releases
      • Customer Communication

 

Brand Activation

Bring your brand into the physical world with the must-haves you use to dazzle your customers every single day including business cards, email signatures, a stationary system, and more.

Your takeaway:

  • 2 hours of consultation and revisions
  • Business Card Design Template vector file
  • 5 free personalized business card vector, png, and jpg files
  • Email signature template
  • Stationary system including title page template and letterhead template files
  • Customized presentation folder vector, png, and jpg files

Optional Additions:

  • 100, 250, or 500 business cards *minimum 100 per each individual design
  • 100, 250, or 500 printed title pages
  • 100, 250, or 500 printed letterheads
  • 5, 10, 20, or 50 printed presentation folders in cardstock, binder, or zip-up binder

 

Marketing Collateral

Whether you’re communicating internally, externally, or even with your investors, set the tone with digital and print resources catered to your specific needs. Advertise an upcoming sale, build an eye-catching brochure for a tradeshow, or create a proposal that’s sure to help you close the deal. Your story should and will be told through each and every one of these assets.

Your takeaway:

  • 2 hours of consultation and revisions
  • Collateral design vector, png, and jpg files of the following:
    • Pamphlet
    • Flyer
    • Poster
    • Social media image
    • Sign
    • Proposal
    • Meeting deck
    • Etc.

Optional Additions:

  • Single Print of any asset
  • Bulk print of any asset

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