One of the most common questions I get asked is, “What is the best thing I can do to market my company online?” My answer is always EMAIL MARKETING. Finally, I found an infographic that highlights why everyone needs to start using email marketing as one of their main online marketing strategies.
What this proves is that literally everyone who uses the internet has an email account. Email is not going away. You need an email account for everything now. You need one to sign up for Facebook, Twitter and Google+. You even need an email address to create an account on iTunes to buy music and videos. So the only time email is going to become useless is when the Internet become extinct.
Sending out an email newsletter to your list on a regular basis helps keep your products and services top of mind. You can also use newsletters to educate your list and stand out as an expert in your niche. I can go on and on about how email newsletters are beneficial, but we have already written a couple blog posts about this topic. In a blog post we did back in April, “Email is Dead, So Why Does YasTech Tell Me To Do an Email Newsletter?”, we went into further detail about staying top of mind. We also wrote a post on “Email Newsletter Writing Advice”, that shows you how to write an effective email newsletter.
If you aren’t sending a regular email newsletter out, I encourage you to try it out. The cost to try it out maybe only be a couple hours of your time. Contact us, and we can help you get setup with an email service and you can be sending effective marketing emails in no time. You can even signup for our newsletter service here.
