If it’s been a bit quiet on our blog for awhile, chances are it’s because we’ve had our heads down working hard on clients’ sites. One of these that we recently launched was a redesign of J & H Homes – the ready to move homes division of J&H Builders Warehouse. Their previous site was working okay for them, they just had new brochures that they wanted their website to match up with for a consistent look throughout their marketing materials as well as convey the history and strong tradition of building great ready to move homes that J&H Homes has for over 40 years.
The slogans J&H Homes wanted at the top of the website are not just marketing speak, they are phrases that honestly represent what J&H Homes stands for: By featuring large, beautiful renderings of the ready to move homes instead of just their names customers are able to, at a glance, see which home they are interested in on the /our_homes page: One week is too short of a time period to make any serious conclusions about their new website design and layout, but in the week since launching the new design a few interesting things have been happening:
They’ve seen increases of 20%-40% page views on most pages and as much as a 2,300% page view increase on key home design pages.
People are signing up for their email newsletter.
An 18% increase in the average time people spend on their website.
https://www.youtube.com/watch?v=shfr82Z_9n4 The more I talk to clients about their website content and how they feel they can’t write, the more I realize what the public schooling system did to us as we learned academic writing. […]