If it’s been a bit quiet on our blog for awhile, chances are it’s because we’ve had our heads down working hard on clients’ sites. One of these that we recently launched was a redesign of J & H Homes – the ready to move homes division of J&H Builders Warehouse.
Their previous site was working okay for them, they just had new brochures that they wanted their website to match up with for a consistent look throughout their marketing materials as well as convey the history and strong tradition of building great ready to move homes that J&H Homes has for over 40 years.
The slogans J&H Homes wanted at the top of the website are not just marketing speak, they are phrases that honestly represent what J&H Homes stands for:
By featuring large, beautiful renderings of the ready to move homes instead of just their names customers are able to, at a glance, see which home they are interested in on the /our_homes page:
One week is too short of a time period to make any serious conclusions about their new website design and layout, but in the week since launching the new design a few interesting things have been happening:
They’ve seen increases of 20%-40% page views on most pages and as much as a 2,300% page view increase on key home design pages.
People are signing up for their email newsletter.
An 18% increase in the average time people spend on their website.
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