The Importance of a Mobile-Friendly Website

The primary goals of a business website is to find new clients and provide service to existing clients.

Still, despite the impressive statistics (see below), many businesses don’t yet have a mobile-friendly website. Only a mobile-friendly website can give your business an edge from competitors and guarantee your business success online. As a result, businesses who have responsive websites generate more leads and maintain a competitive advantage over businesses that don’t.

Impressive Mobile Statistics

  • By the end of 2015, over 50% of all Internet traffic will be via mobile phones.
  • 61% of local searches on mobile phones lead to an instant phone call.
  • 75% of smart phone owners depended on their devices for getting directions-related information.
  • 25% of Internet users only access the Internet via a mobile device.
  • Google ranks mobile-friendly websites better.

Google is Changing the Game

Even further to our point of the importance of having a mobile friendly site Google recently announced that mobile friendly websites will rank higher on search engines on mobile devices than websites that are not.

This is huge! Is Google really going to force everyone to improve their website design if they expect to be found on their search engine on mobile devices?

Yes, it looks that way. Read more about it here.

But What is a Mobile-friendly Website?

New mobile-friendly websites are typically built using technology called responsive design. Responsive web design is an approach to design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). All new websites we build at YasTech now are built using responsive technology and are mobile-friendly.

Check out some of our most recent websites in our design portfolio.

How to Find Out if Your Site is Mobile-friendly?

If your website was built years ago, then it probably isn’t mobile-friendly. To find out if it is or not though, you can contact us or you can use Google’s mobile test tool.

Conclusion

It has never been more important to have a mobile-friendly website. More and more people are accessing the Internet using their mobile devices and Google is making changes to their mobile search algorithms.

If your website is not mobile-friendly, contact us and YasTech will help you convert your site to be mobile-friendly.

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