How Often Should I Refresh My Website’s Look?
The design of your website says a lot about your business, about your brand. The colours used, the fonts/typography you chose, the layout of your content, the pictures and icons all affect the overall impression people get when they view your website. It will all either help someone to want to do business with you. While what constitutes what looks “good” can be argued and debated, there’s no doubt that a poorly designed website will send potential customers back to their Google search results looking for the next option.
I Just Upgraded it 5 Years Ago!
A year in the real world is a lifetime on the web. While it’s hard to give a definitive answer to the question of how often you should update your website’s design, there’s no question that things on the web can start to look dated pretty quickly.
For most small business websites, a year or two can go by and there isn’t much that should need to be changed. Perhaps small updates to refine the colour palette to something current or seasonal promotions that happen in your business. But if you’re getting to the 2+ years point without a major change to your website, you may want to budget for a makeover soon. Upgrading an existing website won’t typically take as much work as starting from scratch – but that all depends upon how often you’ve updated the content of your website. Either way, we can help you figure out the best course of action.
I Still Use FrontPage ‘98!
Not only do styles of web design change just like fashion, so do the technologies that power websites. You may be happy with the look of your website from 2006, but the difficulty you have to go to to update the content on your website might make you consider updating the website anyway. Technologies such as content management systems, Facebook & Twitter integration and e-commerce solutions all have come along way and can make maintaining your website much easier and quicker than it used to be.
Bring Your Website in for a Tuneup
We’d be happy to take a look over your website and give you an estimate as to what changes could be made to improve both the look as well as the function of your website for your potential customers, as well as for Google searches (SEO). Contact us today for your free estimate – especially if it’s been 5 years since you last upgraded your website!
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