If you’re serious about marketing your business, but don’t know much about Internet marketing, then it is most likely cheaper to hire an agency to help out.
Facebook and Google are great channels to increase sales, promote products, or build your brand — but you need a good strategy, outstanding creative solution, and precise targeting and performance measurement. If you’re not a digital media guru yourself, then it might be smart to hire an agency to set everything up for you. Agencies are too expensive, you say? On the contrary. Trying to manage your Internet marketing yourself can be much more expensive than hiring an agency, because you can spend your money on the wrong advertising solutions, fail with your creative solution, or any number of things. At the end of the day, you might spend your media money on the wrong thing and not get any return for your efforts. Hiring an agency makes sure that you’re doing everything right and getting the most out of your marketing budget. It also saves you great amounts of time, and leaves you and your employees open to focus on other aspects of the business.
Example campaign budget:
| Yourself | Agency | |
|---|---|---|
| Setup | 10-20H | 499CAD |
| Management | 5-10H | 299CAD |
| Media cost | 2000 CAD | 1000 CAD |
| Results | 10 Clients | 30 Clients |
Read more about Internet marketing from our next week’s post, or come visit us to learn everything you need to know.
