Paid search ads are becoming ever more popular. (For those of you living under a rock, paid search ads appear above and along the sides of the page when you search for something on Google or Bing). In a recent article I read on Kiss Metrics, they claim that paid search advertising is a $34 billion industry, and growing rapidly.
With more and more companies doing Search Engine Optimization, it is becoming harder to rank on the first page of a search engine for top industry keywords. So paid advertising is becoming a valid alternative to having your company appear in Search Engines when people are trying to find a business like yours.
Google rules the roost when it comes to search engines. Almost 70% of all searches performed online are at Google. Knowing this fact, most people then would assume that since more people search Google than Bing, Google would be the better place to invest in paid advertising. What the below infographic shows though, is that paid advertising in Bing yields a higher return on investment.
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Source: The Future of Paid Search Infographic
Now in business, aren’t we all looking for a better Return on our marketing investments? I know YasTech is. So after my $100 coupons for Google advertising runs out, I’m going to try paid advertising on Bing to see if this really is true. I’ll let you know how it goes.