We’re starting something new! In order to help all the lovely Saskatoon businesses thrive online, we are starting the #fridaybiztip. Our goal is to give you guys a online tip every Friday (or at least most) for you to hum and haw over the weekend.
#fridaybiztip no. 1 – Getting the Best Bang For Your Advertising Buck
Do you have any special, promotion, service or work that you are offering over the Christmas season? If so, awesome! But how do you expect your customer to find out? Word of mouth? Flyers? Radio ad? How do you know anyone will hear about it? Don’t leave it to chance!
Over 80% of Saskatoon uses search engines to find info (that’s almost all the old people too!) And admit it…even most of your grandma’s have Facebook.
Though traditional advertising is great, how can you be sure that money you spend is actually worth your while? How can you measure your ROI (return on investment)? Was it your ads that brought in a new customer? Are the right people the ones hearing or seeing your ads?
There are so many questions/results that traditional marketing often can not answer. And even worse than not having the answers, is finding that the answers show you did not achieve your marketing goals.
Online marketing can literally solve all of your worst/most dreaded aspects of traditional marketing. And there are tons of different types you could try. With online ads you can:
- target your exact audience – making sure only the right people see your offering
- measure your return on investment
- see how many phone calls you received
- see how many people clicked your ad
- see how many people saw your ad
- see what they did on your website once they got there
- customize your budget
Just to name a few!