In honor of Social Media Day, here’s an article about Facebook.
There was big news in the social media world this week, especially if you have a prominent business page on Facebook. On June 29, 2016 Facebook posted on their news feed that they are “Building a Better News Feed for You”.
Now what does this mean? Translation: Facebook is saying that friends and family come first, stating that
“… our priority is keeping you connected to the people, places and things you want to be connected to.”
So, if friends and family comes first, that means businesses are secondary.
*NOTE: If you read last week’s post about “Why every business needs a website” we said we’d be writing about the Importance of Quality in web design, but this news story was just too big to ignore.
It’s Happened Before, and it Will Happen Again
This isn’t the first time Facebook changed its algorithm to reduce business page posts in peoples feeds. Back in March 2014, Facebook took a big slash to page reach, which was deemed to be an effort to improve ad revenues. Shortly after in July, we released our own controversial post entitled, “Stop Posting Content on Facebook, Free Social Media Marketing Times are Over”.
In our blog post last week, we touched on a point that stated not to build your online presence solely within a Facebook page, and this is exactly why. Facebook can change their rules anytime they want. This is why it is important to build your brand and audience on your own website, and then simply supplement that traffic with social media.
Facebook serves a news feed to 1.65 billion people daily. That’s literally mind blowing. Of course this change isn’t going to please everyone, but I don’t envy Zuck in having to be responsible for trying to please that many people.
So How Do I Reach My Audience Using My Facebook Page?
If you are looking for more reach for your page posts, you can boost your posts or use Facebook ads. From our experience, by creating a well-designed ads and targeting the right audiences, Facebook advertising works. On most Ad campaigns we’re currently running for ourselves and our clients, the average cost per click is around $0.20. If you have a high converting landing page your driving traffic to, you can see a really great Return on Investment.
If you’re looking for some guidance, contact us and we’d be happy to meet with you to discuss various online marketing options.