Edmonton Web Design
At Yas, we design and develop industry-leading websites, apps, brands, and more to ensure your business is cutting-edge with your marketing efforts.
Our Websites Will Generate Your Business More Clients
Our clients can expect to see an increase in leads and sales through a unique customer journey built to suit your specific target audience
Here at Yas, an Edmonton web design company, we live and breathe custom design. To some, custom means anything designed without a template, but to us, it’s so much more. A Yas Custom design means sitting down with our team to discuss the problem your website is looking to solve.
Great looking websites are lovely, but appearance isn’t enough to check all the important boxes like overall brand, target audience, and user experience. In our Discovery Meeting, we’re going to ask you questions like,
Is your model B2C or B2B?
How many of your competitors does your target audience generally look at before making a buying decision?
Why does your customer need your product?
Is your target audience’s decision maker an owner or an employee?
What key information are they looking for within the first few seconds on your website?
This is only the beginning. Once we know you and your customer like the back of our hand, it’s time to talk design! We’re going to take a look at examples from your competitors and industry-leaders to see what’s working for them and what’s not.
Branding begins with your company’s Values, Mission, and Vision. You want to create a consistent brand that your customers and employees support and love. The consistency they’re looking for means that your brand is the same time after time. Big corporations nail this; when you get your morning coffee, are things ever… different? No!
How do you accomplish this?
Let’s start with your core values. These may seem like fluff compared to important visual branding elements like your logos, but they’ll actually set the stage for your employees and customers to work with a brand they can agree with, which will help you further reinforce that brand.
From there, those visual elements are key in creating a recognizable identity your customers can recognize, and a solid communication guide that your team and your marketing can follow along with. If your branding stays consistent, you’ll build lasting relationships with clients and customers that can trust the experience they know they’re going to have with you and your business time after time.
Of course, we’re a design company so our services wouldn’t be complete without helping you through the steps of your new brand creation or rebrand—from logo design to visual marketing assets like signs and pamphlets.
Our Edmonton Clients can take advantage of great services like SEO & Backlink Building, Lead Magnet Creation & Email Marketing, Social Media Strategy, and Facebook & Google Ads.
The strategy we come up with alongside your team will depend on your specific needs and the goals you’re looking to reach. For example, most businesses will benefit from running an SEO & Backlink Building campaign to get them as close to that #1 spot in Google’s organic search, but not every business has the type of content to appeal to large audiences on Social Media.
Creating a Lead Magnet means creating value for your target audience in exchange for their email. This can take many forms like discounts, free online courses, and insider information, and we can help you plan and execute the best choice.
For your Edmonton web design project, an ecommerce website is a completely different beast and needs to be treated as such. We’re going to start with the same processes as our custom design, but now we’re getting into the nitty-gritty of how your shopper thinks.
Do they shop around and fill up their cart? Do they want to add items directly from the home-page? Do they shop by category? Do they want recommendations?
Each ecommerce website is a puzzle. Built poorly, users will find themselves lost and overwhelmed. Built strategically, though, your ecommerce site will get your customers from point A to point B with the least amount of clicks -and- a heavier check-out cart.
“They really listened to all of our feedback, the design ideas that we had, our vision that we had, and really made it come to life for us.”
– Roxanne, North Ridge Developments