We’ve written in the past about SEO (see Dirty Little Secret of SEO, I Want to Rank #1 on Google and How to Rank Higher on Google) so we won’t go too in depth as those posts cover a lot of the details of the hows of optimizing your website for search engines like Google & Bing.
In answer to the question – do you need to hire a search engine optimization company, the answer is usually no. There’s plenty of things you could be doing to improve your ranking that an SEO expert can’t do for you, most of which have been covered in our posts this month – search the tag #bea4april – getting to the top of Google requires a combination of great content over top of a well designed structure. In short, it requires real work.
At YasTech we can help you with making sure you’ve got a well designed structure to your website – standards based code and other nerd wizardry help here – and help you with your content. Assuming you’ve got all of that in place and have been working at it for awhile, then and only then is it time to consider hiring an SEO consultant to help push your website over the top.
We work with a few different SEO specialists in the city when it’s necessary for our clients who feel like they’re missing that little extra to help their search rankings. These specialists are able to do a website audit, look at various reports from Google / Bing on your website, see what keywords you are ranking for and figure out ways to optimize your content for better results under those keywords.
Contact us if you feel like you’re website should be ranking higher in Google search results. We can work with you to determine whether it would be worthwhile to bring in an SEO specialist to help your website get off the second page of search results.