You see, very often people who buy a site analysis from me say they need to rank for keyword X, often a highly competitive keyword or keyphrase. They want to rank there because they’re not seeing the return from the rankings they already have that they were hoping for. They think the solution is to strive for keywords with more searches. In most cases, this is the wrong approach. The reason? They’re already getting visitors, but those visitors are bouncing away at first sight, or at least not taking the action they wanted them to take.
That’s from a guy who makes a living advising people on how to rank higher on Google and other search engines. All the little tweaks and adjustments you can make (i.e. putting proper tags, keywords, etc.) will help with minor boots in your ranking – but the best thing you can do is focus on making great content that will help people answer whatever question it is that brought them to Google and then to your site.
Content is King
It’s something we’ve been talking about for awhile in previous blog posts:
You Are Not the Focus of Your Website
It’s not all about you. It’s not all about you. (Say it with me now…)
You need to remember that the content on your website is not for you. It’s for your ideal customer (or potential ideal customer). That’s why we’ll push our clients to do a better job on the content of their website – because we are your customer’s advocate in building your website. It’s part of our job to argue on behalf of your customers for what they should be able to find on your website.