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Convert More Visitors into Customers

So you’ve got a website, and people are coming to your website, but sales aren’t any better than they were when you didn’t have a website. What’s wrong?

Most websites do a decent job at providing people with information about what your company does and the products or services you have available, but most fail in encouraging visitors to do something.

Here are some ways you can improve at converting more visitors into paying customers.

Create Clear Calls to Action

The biggest mistake people make on their website is that they forget to ask the visitor to do something. They have paragraphs of information describing their product or service, but that’s it. If you aren’t asking visitors to “Book Now”, “Get your Free Quote”, or simply “Contact for More Info”, you’re probably going to lose that customer.

Solution: Find areas in your content where you should be asking someone to take action, and add a button, link, or other call to action. Make sure it is something that stands out and can’t be missed (keeping it esthetically pleasing is important too). Don’t over do It though. Choose one objective per page and stick to that.

**POST UPDATE** I recently ran across an article that really goes in depth about creating compelling call to actions buttons. Check it out here!

Collect Email Addresses

Many people who come to your website may be interested in your product or service but may not be ready to buy at that time. But what if you were able to still collect their information and ask for the sale at a later time? There are many ways you can do this. You can get them too:

  • Download a free case study, white paper or report that might educate them about your industry or solve a problem they may have.
  • Offer a free seminar or webinar. You’re an expert in your industry so help your clients learn more.
  • Sign up for a newsletter. We recently wrote a post about newsletters that can provide you with further info about utilizing this form of marketing.

email sign up form

Once you have an email list you can start engaging these potential customers by setting up an email marketing campaign to send them promotions and industry information, or follow up their sign up with a thank you note with more directed information about your product or service.

Better Content

It is extremely important to provide clear, easy to read information about your products and services. When describing your product or service, make sure you explain the benefits of your product and how it can solve a problem for your visitor. Features are nice, but they aren’t what sell your product.  Keep your descriptive paragraphs short and use bullets or numbered lists wherever possible. This helps make your website easier to read and helps visitors find the information they are looking for sooner.

As we discussed earlier this week, you can also use video and podcasting to help you convert more visitors into paying customers.

Now What

Take a few minutes to skim your website to see if you think there is room for improvement. Most likely there is. Commit yourself to DO SOMETHING TODAY because that next website visitor could be your next big client.

Want us to take a look at your website for you? Fill out our contact form and we’ll be happy to take a look at your website and recommend ways to help you convert more visitors.

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