Imagine your customers seeking out your products and services, rather than you having to go out looking for them. Sounds great, right? With the right website, it’s possible! Here are some of the most important qualities your customers are expecting from you:
Think about your first few seconds on any website. You make a lot of decisions in these crucial moments, and so does your customer.
When it’s good: Your website will build trust, show that you care, and help your customer navigate.
Search Engine Optimization (SEO)
Google’s goal is to provide its users with the most relevant, trustworthy, high-quality experience they can. Here’s what they consider the most:
- How many other websites are linking to this page?
- Does the page load quickly?
- Is it easy to navigate?
- How long are people spending on each page?
- Is the content right?
- Are there images or videos on the page?
Quality Images and Video
Images and video portray emotion, which helps your customers relate to your message and values. Eye-catching images are also used to hold your customers’ attention as they read through your pages.
When it’s good: Your customers will see great images of your products and facilities, which will help them feel comfortable choosing you over your competitors. They’ll also spend more time interacting with each of your pages.
Easy to Navigate
A website that’s user friendly and easy to navigate is essential—the key is a good menu.
When it’s bad: Your customers won’t think to look under “About us” to find your “Services” page, or they won’t know what “Our Discoveries” means, so they’ll leave your website and find one that’s simpler.
You need to understand your audience and provide them with the easy-to-read information they expect to find on your website—fast.
Mobile-Friendly is a Must
More than 70% of your users are accessing your website from their mobile phone; catering to this audience is a must.
Calls to Action
If your website doesn’t convert your visitors, all of your marketing efforts are a waste. These conversions can make the difference between no customers and too many customers.
If your website doesn’t load quickly, your customer is going to leave before your site is ready to go. We live in a fast-paced society and you need to keep up with your customer.
Now that you know your customer is harder to please than your in-laws, reach out to Yas and we’ll help you make sure your website is in the green for every single category. Call us at (306) 249-9609 today!