SEO Archives - YasTech Developments
MarketingSEOWeb Design

Top 8 Most Important Qualities of a Great Website

Imagine your customers seeking out your products and services, rather than you having to go out looking for them. Sounds great, right? With the right website, it’s possible! Here are some of the most important qualities your customers are expecting from you:

First Impression

Think about your first few seconds on any website. You make a lot of decisions in these crucial moments, and so does your customer.

When it’s good: Your website will build trust, show that you care, and help your customer navigate.

When it’s bad: Your website will tell your customer that you don’t care and chase them away with slow loading times, unsatisfying imagery, and errors.

Search Engine Optimization (SEO)

Google’s goal is to provide its users with the most relevant, trustworthy, high-quality experience they can. Here’s what they consider the most:

  • How many other websites are linking to this page?
  • Does the page load quickly?
  • Is it easy to navigate?
  • How long are people spending on each page?
  • Is the content right?
  • Are there images or videos on the page?

When it’s good: Google will rank your site closer to their #1 spot on the first page, which means your customers are more likely to find you before they find your competitors.

When it’s bad: Google will bury your website deep where your customers may never look.

Quality Images and Video

Images and video portray emotion, which helps your customers relate to your message and values. Eye-catching images are also used to hold your customers’ attention as they read through your pages.

When it’s good: Your customers will see great images of your products and facilities, which will help them feel comfortable choosing you over your competitors. They’ll also spend more time interacting with each of your pages.

When it’s bad: Your customers won’t read about your services or products if it feels boring to them, and low-quality images and videos just won’t hold their attention.

Easy to Navigate

A website that’s user friendly and easy to navigate is essential—the key is a good menu.

When it’s good: Your customers will see your easy-to-understand menus and find what they’re looking for right away.

When it’s bad: Your customers won’t think to look under “About us” to find your “Services” page, or they won’t know what “Our Discoveries” means, so they’ll leave your website and find one that’s simpler.

Quality Content

You need to understand your audience and provide them with the easy-to-read information they expect to find on your website—fast.

When it’s good: Your customer will find the content they need to make an informed decision based on your insightful recommendations.

When it’s bad: Your customer will give up on finding the information they need because, like many in this day and age, they don’t like reading.

Mobile-Friendly is a Must

More than 70% of your users are accessing your website from their mobile phone; catering to this audience is a must.

When it’s good: Your customer will be able to experience your entire website seamlessly, giving you every opportunity to convert them.

When it’s bad: Your customer will get fed up with scrolling side-to-side in order to read your page and they’ll look for a competitor’s website.

Calls to Action

If your website doesn’t convert your visitors, all of your marketing efforts are a waste. These conversions can make the difference between no customers and too many customers.

When it’s good: Your customer will know exactly where to go to make the purchase after their questions have been answered and your on-the-fence buyer will be motivated to make a quicker decision.

When it’s bad: Your customer will leave your website thinking, “That was a nice website”, but then forget where they found their information and possibly buy from your competitor instead.

Fast Loading

If your website doesn’t load quickly, your customer is going to leave before your site is ready to go. We live in a fast-paced society and you need to keep up with your customer.

When it’s good: Google will recognize this for SEO, and your customers will spend way more time on your website because it’s fast enough to keep up with their attention span.

When it’s bad: Google will penalize your SEO, and your customers will get frustrated very quickly as they try to move between your pages. Chances are, this will cause them to leave.

Now that you know your customer is harder to please than your in-laws, reach out to Yas and we’ll help you make sure your website is in the green for every single category. Call us at (306) 249-9609 today!

MarketingSEOWeb Design

Top 3 Reasons a Website Care Plan Keeps Your Revenue Flowing

You want your website to keep bringing in customers and revenue for your business, right? Of course! Here are the top 3 reasons a Website Care Plan can help you keep your business profitable:

3. It Keeps Your Website Functional:

How many times have you left a website because something didn’t work?

You likely answered something like, “more than once”, and your customers are no different—they’ll leave a site in a heartbeat.  Our care plans include updating WordPress Plugins, fixing bugs, and providing additional training to ensure your website is always up-to-date and ready to wow your customer.

2. It Keeps Your Website Relevant:

How many times have you left a website because the products or team are incorrect?

“Yes, I’d like to order that iPhone 3 you have on your website”, said no one ever.

Our Website Care Plans are great for your business if you update your images, text, team, products, or anything else on a regular basis. We’ll work with you to ensure that none of your customers miss out on what’s new.

1. It Helps You Prepare for the Future:

I bet you thought I’d ask another “How many times” question. Well, I didn’t have one.

Yas doesn’t just offer protection and updates with our packages—we want to help you with STRATEGY. Come in and sit down with us once every month or so and we’ll discuss where your business is going and how your website can work with you to make it all happen.

Now that your mind is full of ideas to get your website up-to-date, let’s get started by clicking this button!

Why Yas

Having been in business for over 11 years now, we understand what it takes to find success maintain a strong online presence. Investing in a Website Care Plan has an excellent return on investment for your business.

You take care of your business, and we’ll take care of your online marketing needs!

Whether someone else built or your website, or Yas did, we can get you setup on a care plan today. Contact our office to get started.

View our Care Plans and Pricing

MarketingSEOWeb Design

5 FREE Tasks To Do Once Your Website Goes Live That Are Easy To Do

Unfortunately Google and other search engines, don’t automatically list your website on page one of their search results the minute your website go live. Lucky for you though, there are a few things you can do to start driving traffic to your website right after launch.

In this article, we assume you already have a website, if you don’t, contact us and we can help you get online.

WHERE TO BEGIN

A website that does not help you achieve your goals is not an asset. Your website should be the hub of your marketing and an effective tool to help you solve your online objectives. Thus, it simply is not good enough to just throw a website up and hope people will find it. There are tons of online marketing options that can help increase traffic to your website. But for today let’s focus on a few simple and FREE tasks to get you started.

Below are 5 tips to jump start driving traffic to your website. All are free and some people just straight up forget about. Some may seem simple and obvious, but trust us, we have seen countless businesses miss them.

1. Put your website on your business cards.

What?!? Isn’t this obvious? Believe me, plenty of people forget to do this but it is the most important thing to do after launching your site. Every time you hand out a card to a potential client, contact, etc. you can almost guarantee a visit to your website (granted you established a worthwhile relationship or reason). You are telling them where to go and what to do next. Guide them to your best marketing tool, and help them along their customer journey. Also, make sure to add your website to your email signature and any other marketing materials.

2. Tell everyone you know about your new website

Tell everyone you know about it. That’s right. Tell your family, friends and clients that you have a new website. You can do this by sending out an email, posting your new site on your social media feeds (if you’re on social media), and simply bringing it up on conversation over the next few weeks. It is amazing how simple yet effective this can be for a few reasons:

  1. Your clients, friends, and family are often your biggest and best spokespeople. Maybe they can share it on their social networks or even tell their friends about it. Word of mouth is still probably the most trustworthy source of marketing you can get.
  2. Your friends and family are usually (hopefully) honest with you. Have them check out your new site and let you know what they think. Feedback is good, it will help you improve what’s already there or may be missing.

3. Add or find your business on Google My Business.

This is one of the most important things you can do! It is easy and you can do this by going here and following the steps. What does this do? Have you ever noticed the map results that appear when you search something in Google? It’ll look something like this:

Google Business Listing

Completing a Google My Business listing will give you a listing like ours above. It will allow you to enter your hours, contact info, website, reviews, and location. Most people look through these listings when searching for services so it is very important you show up here. If you have questions about this process just call or email, we can help.

Create, update, and post to social channels

Some of you may already have a Facebook business page, or other social channels setup, and that is good. If you already have these setup, you’re a step ahead. Here are 3 accounts we believe all businesses should have:

  1. Facebook Business Page
  2. Instagram Account
  3. LinkedIn Business Page

People aren’t on Google every day, searching for your business, but most people check Facebook a few times a day, so if you can show up in front of them there, you’ll become top of mind when they need your product or service. Instagram is becoming one of the most used social networks, and LinkedIn is the social network for business professionals.

When you launch your new site, make sure these social channels are setup for you business, ensure all the about and website fields are completed, and use these channels to tell people your new website has just launched.

If you need a hand setting up your social channels, contact us and we’d be happy to help.

5. Ask for links to your website

Ask suppliers, partners, business associates, friends or family to add a link to your website on their website. SEO is something all websites should care about for a pretty simple reason. The higher your website ranks in the search engines, the easier people will find it. The more links you can generate back to your website, the better Google will believe your site is, and thus, rank you higher.

To sum it up…

Once your website is live, there are a many simple and important things you need to do. Add it to your business cards and email signature, get a google listing, tell your people about it, spread the word on social networks, and ask appropriate contacts to link back to your website.

These may seem easy and obvious, but trust us when we say they are extremely effective and often forgotten. Now if someone asks you,  “What should I do after I launch my website?”, you can give them these 5 easy and free tasks.

For more information on additional marketing options once your website is live, check here.

MarketingSEO

Friday Biz Tip #3: Make Sure Google Can Read Your Photos

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend.

#Fridaybiztip No. 3 – Making sure Google Can Read Your Photos

A common goal among any business nowadays is to improve or boost their website’s SEO (Search Engine Optimization). SEO is a beast of its own and simply appearing at the top of Google is no easy feat. SEO is a long term marketing strategy and is impacted by several factors. Some of these factors will be what we continue to share in future #fridaybiztips. One such factor is making sure your website image SEO factors are on point!

But what are the SEO factors of an image?

Why do these factors matter in terms of my website’s SEO?

There are a couple factors to review when adding images to your website. Most of you (who update your own website) have probably seen them and never gave them a second thought. Little beknownst to you, these factors can both impact your SEO and provide another source /means of driving traffic to your website.

We will show you these factors below, but first let us spill the beans on the MOST IMPORTANT thing… WHY these factors matter and how they can help drive traffic to your website.

Queue #Fridaybiztip

Google CAN’T read photos. That’s it.

Why does that matter? Here let us show you those factors we were talking about.

So you are about to add an image to your WordPress website. You head to your media gallery, pick your image and viola! It is now on your site. Have you ever noticed the small fields on the right??

alt text on images

These typically are blank when you first upload a photo but are oh, so important to fill in. Why? Because like we mentioned above, Google can’t read pictures. These boxes give you the ability to tell Google what your picture is, what it is about, or what keywords it may be related to.

But why does Google need to know? Remember how we said, if done properly these factors can drive traffic to your site? Here I will show you what we mean.

Below we Google’d “friday biz tips”. But, let’s say we were not interested in the typical web results for this search, but were instead searching for images associated with this phrase.

helping google read your photos

Because we filled in the related image fields when uploading our images to our biz tips posts, we now show up in Google Images for “friday biz tips”. Now this allows us to drive traffic to our blog post based on an image they may have found.

This is the proper etiquette when uploading photos to your website:

  1. Fill in the Title & Alt Text- describe your photo. Be sure to include related keywords someone may be searching for.
  2. Fill in Caption & Description (optional). If you fill in Caption, this text will show under your photo (up to you if you want your images to display like that). Description you can fill out, but it is not that important to Google when indexing your photos.

Capture4545564

In summary, Google cannot read an image. It can only read these text fields you provide. If you do not fill these fields in, Google will not pick up your image in any sort of image search result. For more information on the impact of Alt Text & Titles on SEO give this a quick skim.

As mentioned before, SEO (and its related factors) is a beast of its own. Factors pertaining to images are no different. Alt Text and Titles of images help in more ways than just indexing on Google. Check out this article for more information on optimizing images on your website. 

 

 

MarketingSEOSocial MediaWriting

9 Easy Steps on How to Write a Blog Post

9 Easy Steps on How to Write a Blog Post… and Why You Should.

Why Blog?

How do we get our website to the top of Google?

This is a question (and sometimes demand) we get from clients on an almost daily basis. And fair enough. I mean, a person can understand why a business would aspire for high google search rankings for the services they offer. After all, their livelihood depends on it. A person wants a plumber they Google it. Gone are the days of sifting through the yellow pages. This is not a shock to anyone and I’m not telling you anything you don’t already know.

What most clients don’t know however is that SEO (getting to the top of Google) is not something that happens overnight. SEO is a long-term strategy and something they will need to work at regularly. When we develop websites we do optimize all code, page titles, etc. to be search engine friendly. Though think of that, if you will, as more of laying the foundation of a house. It is up to you to build your amazing SEO home of your dreams. But how you ask? Content, Content, Content.

Blogging for the Win!

Blogging is the best thing a business/person can do for their website’s SEO ranking for a couple of reasons:

  1. Gives you something to share on social media accounts
  2. Acts as a way to provide frequent and fresh content to your website

But I don’t know how to blog!

Fear not friend, blogging isn’t as bad as you think. And everyone’s doing it. In fact because of this, there are tons of resources at your disposal. Like this awesome article by HubSpot (even has free blogging templates).  Just follow these steps below and you will be golden.

Blogging 101: How to Write a Blog Post

  1. Know your audience. Speak their lingo & to what they care about.
  2. Topic. Your title will likely change and evolve after your post is done, but one must always start with a topic. Often you will have honed into a more specific niche topic by the time your post is done.
  3. Write a captivating intro. Remember you’re trying to keep them interested not bore them to death.
  4. Organize, Organize, Organize. Cause nobody likes clutter.
  5. Write. Perhaps both the most obvious step and one people struggle with most, but hey thought we’d add it in.
  6. Proofread & edit.  Beyond grammar you want to make sure it’s visually appealing. Pictures & layout must be top notch.
  7. Add CTA (call-to-action) at the end. Bring out your inner bossy & tell readers what to do. Where do you want them to click next?
  8. Optimize post for SEO. Check titles, keywords, links. Make sure you have the content you want to be ranked for within your post.
  9. Pick a jazzy title. Again the point is you want people to read your blog. A good hook, line and sinker.

Blogging is Easy

So there you have it. The most important steps to remember when writing a blog post. If that good old #5 is what’s putting you off, don’t worry, not everyone can be an Ernest Hemingway.  Check out these awesome and free Blog Templates from Hubspot!

Are you putting off getting a website built? Check out our post on Why Every Business Needs a Website where we debunk all the bad excuses out there as to why someone might be putting off getting started.

Subscribe to our newsletter below to stay in the loop. We’ve always got more in our bag of tricks.

SEO

8 SEO Practices That No Longer Work

8 SEO Practices That Should Be Retired!

Happy Friday everyone!

We would like to share this awesome video created by Rand Fishkin from Moz. Every Friday he shares his “Whiteboard Friday” videos that are aimed at educating us techy’s on a variety of topics such as SEO, content marketing, link building, keywords, etc.

This edition of Whiteboard Friday seemed especially fitting for us here at YasTech this week. For whatever reason, it seems as though lately we have had a lot of SEO related questions, requests, and general interest from our clients. Thus we’d love to share this video to correct some old school misconceptions of how SEO works today. Some of the earliest ideas and practices used in SEO are no longer relevant and sometimes even end up hurting your organic results. Take a couple minutes and watch this video below. Rand says it best.

Source: https://moz.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday

MarketingSEOSocial MediaWriting

What Type of Content Marketing is Best for My Business?

Content Marketing 101: Types, Benefits & tips.

It is safe to say most businesses today now do some form of content marketing. As Mr. Barry Feldman of Feldman Creative states,

Content marketing battles are in full force. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.

With so many types of content out there, choosing what is best for your business and strategy can be tricky. What are the benefits of an infographic, blog post, or e-book? What should I post to social media? Would it be good for my business to send out e-newsletters?

Knowing where to start can be overwhelming.

But do not panic because… “Help is on the way dear! Help is on the way!” (insert Mrs. Doubtfire accent).

Feldman Creative (the guru when it comes to online marketing) has created this awesome infographic to help get you started and educated on the most popular types of content marketing. Take a look!

content marketing types

Source:

http://feldmancreative.com/2016/02/types-of-branded-content/

Are you putting off getting a website built? Check out our post on Why Every Business Needs a Website where we debunk all the bad excuses out there as to why someone might be putting off getting started.

Oh, and don’t forget to signup for our newsletter below to stay in the loop with all our new online marketing tips.

MarketingSEOWeb Design

The Importance of a Mobile-Friendly Website

The primary goals of a business website is to find new clients and provide service to existing clients.

Still, despite the impressive statistics (see below), many businesses don’t yet have a mobile-friendly website. Only a mobile-friendly website can give your business an edge from competitors and guarantee your business success online. As a result, businesses who have responsive websites generate more leads and maintain a competitive advantage over businesses that don’t.

Impressive Mobile Statistics

  • By the end of 2015, over 50% of all Internet traffic will be via mobile phones.
  • 61% of local searches on mobile phones lead to an instant phone call.
  • 75% of smart phone owners depended on their devices for getting directions-related information.
  • 25% of Internet users only access the Internet via a mobile device.
  • Google ranks mobile-friendly websites better.

Google is Changing the Game

Even further to our point of the importance of having a mobile friendly site Google recently announced that mobile friendly websites will rank higher on search engines on mobile devices than websites that are not.

This is huge! Is Google really going to force everyone to improve their website design if they expect to be found on their search engine on mobile devices?

Yes, it looks that way. Read more about it here.

But What is a Mobile-friendly Website?

New mobile-friendly websites are typically built using technology called responsive design. Responsive web design is an approach to design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). All new websites we build at YasTech now are built using responsive technology and are mobile-friendly.

Check out some of our most recent websites in our design portfolio.

How to Find Out if Your Site is Mobile-friendly?

If your website was built years ago, then it probably isn’t mobile-friendly. To find out if it is or not though, you can contact us or you can use Google’s mobile test tool.

Conclusion

It has never been more important to have a mobile-friendly website. More and more people are accessing the Internet using their mobile devices and Google is making changes to their mobile search algorithms.

If your website is not mobile-friendly, contact us and YasTech will help you convert your site to be mobile-friendly.

MarketingSEOWeb DesignWordPress

How to Choose a Domain Name for your Next WordPress Site

As millions of domain names have been registered worldwide, and thousands of new ones are added every day, many new website owners face the question of how to find a good domain name for their next WordPress site.

Obviously, all good .com names are already registered, and owners set their domain name prices high. If you want a free .com domain, then you need to combine several different words to come up with something that is not yet in use.

Choosing a domain name looks like a hard task, but it’s actually pretty simple if you narrow down keywords that explain your website the best.

So, how do you do this?

  1. Start with brainstorming all the keyword ideas and writing them down
  2. Now narrow down the list by eliminated words that are hard to spell, not related to your site, are too long, or just confusing
  3. Pick a few words you like the most and start searching for available domains

You can use sites like godaddy.com or networksolutions.com to check if the domain is available.

Remember that shorter domain names are easier to remember and type. For example, johnspizza.com is easier to remember and type than johnspizzaandpastarestaurant.com

Also remember to think about what your potential visitors would type into search engines while looking for things you have to offer. By using words that people actually use to search things online, you can increase your web traffic by improving your search ranking.

For more information about choosing the right domain, check out this guide at firstsiteguide.com.

Lets us know in the comments what technique you used to find your domain.[wpep id=”1889″]

SEOWeb Design

40% Will Abandon a Page if it Takes More than Three Seconds to Load

In the generation of the internet, the attention span of the average internet-using individual has decreased dramatically. Web users are used to clicking a button and immediately getting results; internet usage is all about instant gratification. So it makes sense that one of the biggest contributors to a high bounce rate is a slow page loading speed. Why should customers wait for a slow page when it’s so easy to navigate to a competitor’s site with quick-loading pages? This should be common sense among web designers, but it’s still a big problem for many website owners as they can be losing numerous clients just based on the slowness of their site.

  • 47% of people expect a web page to load in two seconds or less.
  • 40% will abandon a web page if it takes more than three seconds to load.

It only takes one bad experience for a customer to keep away from your site, and tell their friends about the slow loading speeds. According to the Gomez report published in 2010, Why Web Performance Matters, 88% of online consumers were less likely to revisit a site after a bad experience. Similarly, over 75% of these consumers would leave the website for a competitor’s site rather than suffer page-loading delays.

Your website might be the most interesting, eye-catching, and informative site on the web, but that won’t matter much when it takes too long to load. So how can you optimize your site to provide the best loading speeds and keep customers happy?

Check your speed!

There are many tools available online for testing your site speed. Check out Google’s PageSpeed Insights for a speed test, and suggestions on making your site faster. https://developers.google.com/speed/pagespeed/insights/

Optimize your images!

On pages with a lot of images, a small reduction in the size of each image can have a large impact on the page loading speed.

Efficient HTML and CSS

If your code is bloated, it can seriously slow down your website. It increases the amount of data transferred to your users, and can have a large impact on JavaScript performance. Minify your HTML and CSS for a faster overall site speed!

Gzip it up!

Gzip compression of your HTML, CSS, and JavaScript is important to make sure you’re not transferring more data than you need to.

Avoid Landing Page Redirects

Implementing a landing page redirect can slow down your loading speed and increase the bounce rate of users.

Enable Caching

Enabling caching can seriously speed up your loading times, as the elements of the page are then stored in a cache so the next time the site is visited, your browser can load the page without having to send out another HTTP request to the server, and avoid re-downloading all the HTML document, stylesheets, javascript files and images necessary to view your page.

 

These tips and tricks are sure to decrease the loading times of your site pages, and keep your clients interested. Watch for a reduced bounce-rate in your analytics to test out the effectiveness of these tips!

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