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Google vs. Bing Paid Search – Surprise facts about ROI

Paid search ads are becoming ever more popular. (For those of you living under a rock, paid search ads appear above and along the sides of the page when you search for something on Google […]

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A Focus on Home Builders

At YasTech, we’re big fans of homes. It’s really nice in our -40 winters to have a roof over your head holding up the snow and solid walls that keep out the cold. As it […]

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Wrapping Up Our Month of Blogging

We’ve been busy with the work of our awesome clients – and decided to add on a (near) daily requirement of writing an article for our blog. Today’s final post in the month of blogging […]

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Do I Need to Hire an Search Engine Optimization (SEO) Company to Fix My Website?

We’ve written in the past about SEO (see Dirty Little Secret of SEO, I Want to Rank #1 on Google and How to Rank Higher on Google) so we won’t go too in depth as […]

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Convert More Visitors into Customers

So you’ve got a website, and people are coming to your website, but sales aren’t any better than they were when you didn’t have a website. What’s wrong? Most websites do a decent job at […]

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How Can Video Help My Business?

In a similar vein to yesterday’s post on podcasting, today I want to talk a bit about video for your website. Like podcasting, video is a vastly underused medium in local online marketing efforts. And […]

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What is Podcasting and Should My Business Do It?

Podcasting, as defined by Wikipedia: A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication. The word replaced webcast […]

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I Don’t Have Time for a Website. Stop Bugging Me!

Ok, we will. (Easiest & quickest blog post ever!) Ok, we’ll push back a little bit. It’s true that a website does require time, commitment and effort. Especially if you want a really great website […]

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Email is Dead. So Why Does YasTech Tell Me To Do an Email Newsletter?

Email isn’t actually dead. With the rise of social media networks like Facebook and Twitter, the thought is that no one is checking their email anymore. And while it’s certainly true that more people are […]

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How Often Should I Refresh My Website’s Look?

The design of your website says a lot about your business, about your brand. The colours used, the fonts/typography you chose, the layout of your content, the pictures and icons all affect the overall impression […]

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