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Yas’ Ultimate Branding Library


Finding all the information you need about your business’ brand isn’t easy, which is why we’ve done the legwork and compiled all the resources you need right here!

Sure, some of these industry leaders are our competitors, but we believe in providing you with everything you need to make an informed decision about your brand.

We’ll take you through five very important steps in deciding developing your brand, which are:    

  1. Creating Your Company Values

  2. Deciding on a Mission Statement

  3. Picking Your Colors

  4. Finding Your Typography & Fonts

  5. Selecting Your Web Designs

Find a summary of each resource in the categories below so you know where you need to delve deeper and where you don’t!


Understand what your Company Values are, why you need them, and how you and your team can develop them.


The Muse

  • Determine Who Should Be Involved
  • Brainstorm About What’s Important to You and Your Team
  • Consolidate and Define
  • Frame Your Values According to Your Team’s Culture
  • Evaluate Your Values as a Complete Set


  • List Who You Like and Why
  • List Who You Don’t Like and Why
  • Brainstorm Values
  • Repeat
  • Make Values Easy to Remember


  • Why Core Values are Important to Businesses
  • What to Consider When Choosing your Company’s Core Values
  • The Best Company Core Values: A How-To


  • What are Company Values
  • Defining Your Company’s Values
    • So, Where do You Even Start?
    • Who do You Involve?
    • The Core of It
    • What Was the Result?
    • What Comes Next?

Threads Culture

  • The Wrong Way to Use a Core Values List
  • Threads Method to Make Your Own Core Values List
  • What You Need
  • Step #1 — The Core Values List Question
  • Step #2 — Creating the Core Values List
  • Step #3 — Organizing Your Core Values List
  • Step #4 — Selecting Your Core Values
  • Step #5 — Defining Your Core Values
  • Next Steps

Cornerstone OnDemand

  • Assess Your Current Organizational Culture
  • Review Your Strategic Business Plan
  • Determine the Culture Needed to Achieve Your Plan
  • Decide if Your Values Need to Shift
  • Define What Your Chosen Values Really Mean
  • Incorporate These Values into Organizational Processes

Talk Business

  • Step 1: Understand Where the Company Stands at the Moment
  • Step 2: Review the Current Strategic Plan
  • Step 3: Consider the Cultures
  • Step 4: Choose the Values
  • Step 5: Define the Meaning of the Value
  • Step 6: Incorporate the Values Into the Processes of the Organization


Take your personal and company values and turn them into a powerful Mission Statement that will set the tone for your business.


Kinesis Inc.

  • Your Mission is Your Core Purpose
  • Why You Should Have a Strong Mission Statement
  • Examples of Mission Statements

The Balance

  • Describe What Your Company Does
  • Describe How Your Company Does What It Does
  • Add Why (Your Company Does What It Does)
  • Put Your New Mission Statement to Work

Seapoint Center

  • Step 1: Determine Why You Want to Write a Mission Statement
  • Step 2: This Next Step Corresponds With Your Selection in Step 1
  • Step 3: Consider What You Offer from Your Customer’s Viewpoint
  • Step 4: Now, Write a Brief Statement of No More Than 25 Words
  • Step 5: Involve Others

Community Tool Box

  • What is a Vision Statement?
  • What is a Mission Statement?
  • Why Should You Create Vision and Mission Statements?
  • How Do You Create Vision and Mission Statements?
    • Learn What is Important to People in Your Community
    • Decide What to Ask
    • Decide on the General Focus of Your Organization
    • Develop Your Vision and Mission Statements
    • Obtain Consensus on Your Vision and Mission Statements
    • Decide how You Will Use Your Vision and Mission Statements


Now we get to the visuals. Take a look at what branding colors can mean, some suggestions and trends, and a ton of examples to inspire you.


Help Scout

  • Misconceptions Around the Psychology of Color
  • The Importance of Colors in Branding
  • 5 Dimensions of Brand Personality
  • Color Trends for Men and Women
    • Men’s and Women’s Favorite Colors
    • Men’s and Women’s Least Favorite Colors
  • Color Coordination and Conversions
  • Why we Prefer “Sky Blue” Over “Light Blue”
  • Finding Your Own Palette


  • Why Branding Colors Matter
  • Application of Branding Colors
  • How to Determine Your Brand Identity
  • Emotional Associations of Each Color
  • Formula for Building a Brand Color Scheme
    • Plan on Choosing 3 Colors
    • Choose Your Base
    • Choose Your Accent
    • Choosing Your Neutral
      • Monochromatic
      • Analogous
      • Complementary
      • Triadic
  • Know When to Color Outside the Lines


  • Red and Orange
    • Coca-Cola
    • Target
    • Vodafone
    • Orange
    • Home Depot
    • easyGroup
  • Yellow and Green
    • Veuve Clicquot
    • Caterpillar
    • JCB
    • John Deere
    • Harrods
    • Starbucks
  • Blue, Purple and Brown
    • NHS
    • Tiffany & Co
    • Facebook
    • Cadbury’s
    • UPS
  • Pink, Black and White
    • T-Mobile
    • Hotel Chocolat
    • Guinness
    • Apple


  • Food & Beverage
    • Talor Jorgen Coffee
    • Gold Bar Whiskey
    • Omakse Room
    • Hurly Burly Live Cultures
    • H + J
    • The Street Food Collective
    • Flor de Viento
  • Lifestyle
    • Rasaru
    • Basetti Home Innovation
    • Tour & Travel
    • Blue Saigon
    • Mutual Attraction
    • NAU
  • Digital
    • Cashtree
    • Mobu
    • SM Protect
    • Hidden Characters
    • Wokine
    • Waaark
  • Big Brands
    • DropBox
    • Google
    • Uber
    • Lufthansa
    • Asana
    • Evernote
    • SpaceX
    • National Geographic
    • Bang & Olufsen
    • Spotify
    • Airbnb
    • Grand Budapest Hotel



This one has too many choices to list, but you’ll love seeing the hundreds of brand colors from 500px to Zopim

Fast Company

  • What Your Logo’s Color Says About Your Company (Infographic)
    • Red
    • Yellow
    • Blue
    • Orange
    • Green
    • Purple


  • Rich and Adventurous
  • Warm Antique
  • Waimea Waters
  • Tropical Punch
  • Bolivian Beauty
  • Fall Collection
  • Very Venice
  • Vintage Sundown
  • Marigold Mix
  • Nordic Woods
  • Green and Gold
  • Balearic Bounty
  • Aqua Army
  • Siesta Hour
  • Mellow Musings
  • Afternoon Delights
  • Greek Salad
  • French Connection
  • Serene Sakura
  • Morning Mist


It’s not what you say, but how you say it! According to the industry, these are the powerful strategies you can employ for picking the perfect typography and fonts.



  • Handwritten Fonts
  • Watercolor Fonts
  • Vintage Slab and Script Fonts
  • Helvetica and Helvetica Alternatives
  • Creative Experimental Display Typography
  • Responsive Fonts for Web
  • Mid-Century Fonts
  • Refined Serif Fonts


  • Hero Fonts and Bold Typefaces
  • Serifs ARE BACK
  • Expressive Typography in Broken Grid Layouts
  • Hero Fonts and Large Letter Sizes in Paragraphs
  • Pictograms, Icons and Emojis Decorate Our Paragraphs
  • The Evolution of the Paragraph in Web Design

Design Shack

  • Color Fonts and Type
  • Simple, Bold Sans Serifs
  • Highlighted Type
  • Cutouts and Overlays
  • Layering with Other Elements
  • Text with Gradients
  • “Overdone” Effects
  • Custom Everything

Digital Synopsis

  • Serifs Will Dominate
  • Retro Makes a Comeback
  • Bigger will be Better
  • Cutouts and Overlays
  • Highlights and Underline
  • Hand Drawn Letters
  • Gradients Will Take Over
  • Custom Fonts Will Emerge
  • Colorful Fonts Will Be the New Black
  • Transparency in Typography


  • 1970s-Style Serif Fonts
  • Retro Reactions to Geometric Type
  • Colour Fonts
  • Custom Fonts Designed In-House
  • No Trends

Creative Boom

  • Harriet
  • Larish Neue
  • Ogg
  • Domaine Display
  • Transcript
  • Opposit
  • Moniker
  • Trade Gothic Display
  • Mont
  • Noe Display


Finally, it all comes together! The tone, theme, and imagery of your company fit together to create a customer experience they’ll never forget. You’ll be surprised by what websites can really do.


Boral Agency

  • Personalized UX
  • Voice User Interface
  • Practicality and Content Centered UX
  • Minimalism and Bold Typography Designs
  • Augmented Reality
  • GIFS or Animations
  • Sticky Elements
  • ChatBots
  • Progress Spectrum
  • Grid Layouts


  • Speed
  • Flat Design
  • Mobile First
  • Broken Grid/Asymmetrical Layouts
  • Shapes
  • Single Page Design
  • Video Backgrounds
  • Micro-Animations
  • Chatbots/Machine Learning
  • Engaging Minimalism or Attention-Grabbing Visuals


  • Non-Standard is an Effective Move
  • Full-Screen video as a Convenient and Informative Element on a Website
  • Geometric Shapes as Freshness and Originality of Web Design
  • Cinemagraphs as an Excellent Replacement for Boring GIF Animation
  • Bright Colors
  • Simple Design & Unique Font
  • Minimalism and Translucent Buttons
  • Using Photos in the Center
  • Natural and Streamlined Shapes
  • UI Trends of 2019
    • Large Headings
    • Minimalism
    • Enough Space Between Elements
    • Bright Colors
    • 3D Elements
    • Gradients
    • Presence of Animation


I love how many of these trends are the same—that’s why they’re called the industry standard!


  • Broken Grid Layouts
  • Illustrations Take Center Stage
  • Brutalism Reaches Mainstream Status
  • More Organic and Oblique Shapes
  • Even More Pervasive Interactions and Animations
  • The Emergence of Maximalism
  • Serifs Put Their Best Feet Forward
  • Floating Navigation Menus
  • The <Video> Element
  • More Immersive “Multimedia” Longform
  • Variable Fonts
  • Content Hubs — or Webhooks? — Get Cool
  • CSS Grid
  • The Quest for the Perfect Digital Design Tool
  • Diversity and Inclusion as Design Challenges
  • The “Pivot to Video” Plays On
  • The Rise of the UX Writer Continues
  • Design. Systematized.
  • Principles-First Design

NJ Marketing & Web Design Agency CMDS

  • Bright Colors
  • Natural Shapes
  • Interactive Backgrounds
  • Minimalist Designs
  • Building for Mobile First

SoftScript Solutions

  • Accelerated Mobile Pages
  • Progressive Web Applications
  • Shadows and 3D View
  • Integrated Animations (Motion UI)
  • Virtual Reality
  • Push Notifications
  • Compatible Extensions
  • Mobile Web
  • Single Page Websites
  • Artificial Intelligence Support
  • Flash to HTML5


  • Minimal and Comfort
  • Futuristic Designs
  • Custom Illustrations and Videos
  • Shadows for Extra Depth
  • Responsive Web & Logos
  • Minimal Studio Shots
  • More Negative Space
  • Focal Points
  • Animations, GIFS and Cinemagraphs
  • Micro Interactions
  • Bright Gradients & Vibrant Colors
  • Big Bold & Creative Typography
  • Particle Backgrounds
  • Create More Space with Split Page Design
  • Monocolor and Hybrid Icons
  • Tell Stories to Retain Users
  • Make Your Content Print Ready


  • Multiple Brand Color Schemes
  • Color Gradients are Making a Comeback
  • Better Branded Social Media Images
  • Unconventional Colors Everywhere
  • Bold & Handwritten Fonts Dominate
  • More Custom Illustrations
  • Better GIFS, Less Reactions
  • Cinemagraphs are Gaining Traction


Thanks for taking the time to stop by Yas’ Ultimate Branding Library! I hope you found everything you were looking for, and I invite you to come back again to find even more inspiration.

MarketingSEOWeb Design

Top 8 Most Important Qualities of a Great Website

Imagine your customers seeking out your products and services, rather than you having to go out looking for them. Sounds great, right? With the right website, it’s possible! Here are some of the most important qualities your customers are expecting from you:

First Impression

Think about your first few seconds on any website. You make a lot of decisions in these crucial moments, and so does your customer.

When it’s good: Your website will build trust, show that you care, and help your customer navigate.

When it’s bad: Your website will tell your customer that you don’t care and chase them away with slow loading times, unsatisfying imagery, and errors.

Search Engine Optimization (SEO)

Google’s goal is to provide its users with the most relevant, trustworthy, high-quality experience they can. Here’s what they consider the most:

  • How many other websites are linking to this page?
  • Does the page load quickly?
  • Is it easy to navigate?
  • How long are people spending on each page?
  • Is the content right?
  • Are there images or videos on the page?

When it’s good: Google will rank your site closer to their #1 spot on the first page, which means your customers are more likely to find you before they find your competitors.

When it’s bad: Google will bury your website deep where your customers may never look.

Quality Images and Video

Images and video portray emotion, which helps your customers relate to your message and values. Eye-catching images are also used to hold your customers’ attention as they read through your pages.

When it’s good: Your customers will see great images of your products and facilities, which will help them feel comfortable choosing you over your competitors. They’ll also spend more time interacting with each of your pages.

When it’s bad: Your customers won’t read about your services or products if it feels boring to them, and low-quality images and videos just won’t hold their attention.

Easy to Navigate

A website that’s user friendly and easy to navigate is essential—the key is a good menu.

When it’s good: Your customers will see your easy-to-understand menus and find what they’re looking for right away.

When it’s bad: Your customers won’t think to look under “About us” to find your “Services” page, or they won’t know what “Our Discoveries” means, so they’ll leave your website and find one that’s simpler.

Quality Content

You need to understand your audience and provide them with the easy-to-read information they expect to find on your website—fast.

When it’s good: Your customer will find the content they need to make an informed decision based on your insightful recommendations.

When it’s bad: Your customer will give up on finding the information they need because, like many in this day and age, they don’t like reading.

Mobile-Friendly is a Must

More than 70% of your users are accessing your website from their mobile phone; catering to this audience is a must.

When it’s good: Your customer will be able to experience your entire website seamlessly, giving you every opportunity to convert them.

When it’s bad: Your customer will get fed up with scrolling side-to-side in order to read your page and they’ll look for a competitor’s website.

Calls to Action

If your website doesn’t convert your visitors, all of your marketing efforts are a waste. These conversions can make the difference between no customers and too many customers.

When it’s good: Your customer will know exactly where to go to make the purchase after their questions have been answered and your on-the-fence buyer will be motivated to make a quicker decision.

When it’s bad: Your customer will leave your website thinking, “That was a nice website”, but then forget where they found their information and possibly buy from your competitor instead.

Fast Loading

If your website doesn’t load quickly, your customer is going to leave before your site is ready to go. We live in a fast-paced society and you need to keep up with your customer.

When it’s good: Google will recognize this for SEO, and your customers will spend way more time on your website because it’s fast enough to keep up with their attention span.

When it’s bad: Google will penalize your SEO, and your customers will get frustrated very quickly as they try to move between your pages. Chances are, this will cause them to leave.

Now that you know your customer is harder to please than your in-laws, reach out to Yas and we’ll help you make sure your website is in the green for every single category. Call us at (306) 249-9609 today!

MarketingWeb Design

The Top 3 Benefits of a Custom Website

So you’re tired of hearing your clients and staff tell you about how fancy your competitor’s website is and you’re thinking it’s time for your business to catch up, or even better, blow them all out of the water! You’re in the right place.


You’ve heard of Templated Websites and how easy and affordable they are, right? For some smaller businesses, they may be the right solution, but as you’ll see, your business can skyrocket from these Top 3 Benefits of a Custom Website!



SEO—three letters that have been causing an uproar in the online scene over the past few years. They stand for Search Engine Optimization and they’re a fancy way to talk about how close your website is to the top spot of Google’s first page.


Google looks at a bunch of different analytics to decide which websites are the best for their browsers, and unsurprisingly, speed is super important. Google knows that if a website is slow, you aren’t going to spend much time on it, and they want to make sure you’re finding and staying on the top-quality results.


Custom websites have a speed advantage because they’re developed and optimized from scratch making the most out of the least. This means that 100% of the files, styles, and images are meant to be there, rather than floating around taking up space as part of a template. It’s time to say bye-bye to heavy, unused files.


Business Optimized

Okay, take a moment to think about all the different software your company has to use. Point of Sale, Time Tracking, Accounting, Warehouse Management—the list goes on. Now, imagine a website that you can log into and it’s all right there in one place for you. Sounds too good to be true, right?


The possibilities of a custom website are limitless! Using APIs (special code that lets two programs talk to each other) and custom plugins, your website will be built so that your team can use it effectively and efficiently—your website won’t just be another pretty face!


Uniqueness & Branding

Your brand is crisp; every inch of your office follows strict guidelines of design and execution. Client after client compliments you on how unique your experience is, how different your business is than your competitors.


But then tragedy strikes! They get to your website to look at pictures of your management team because they think for just a moment, “I may have gone to highschool with that person”, and what do they see? The same website they’ve seen a thousand times before. No personality, no flair, and none of the experience they thought your business had.


Branding is important, and the unique experience of your website plays a huge part—it’s the mast of your mighty ship, guiding your business through a sea of prospective leads.

BONUS: Growth & Scale

You: One of the few who reads more than section titles of a blog.

Me: A rewarder of the keen and sensible. The least I can do now is offer you just ooooooonnnneeeee more piece of the puzzle!


Think of your favorite place to go as a kid. It’s probably a restaurant, like mine, because eating is just the best, right? How has it changed since then? Is it even still around? Chances are that your favorite place has grown and scaled their business with the changing times.


Now, think about your business and your website. When you add 50 new employees and you open an online shop to go along with your storefront, can you easily update your website to facilitate the changes? With a Custom Website, the answer is yes!


Having been in business for over 11 years now, we understand what it takes to have a successful business and the tasks that need to be completed to have a strong online presence. Investing in a Custom Website has an excellent return on investment for your business.


You take care of your business, and we’ll take care of your online marketing needs!

MarketingSEOWeb Design

Top 3 Reasons a Website Care Plan Keeps Your Revenue Flowing

You want your website to keep bringing in customers and revenue for your business, right? Of course! Here are the top 3 reasons a Website Care Plan can help you keep your business profitable:

3. It Keeps Your Website Functional:

How many times have you left a website because something didn’t work?

You likely answered something like, “more than once”, and your customers are no different—they’ll leave a site in a heartbeat.  Our care plans include updating WordPress Plugins, fixing bugs, and providing additional training to ensure your website is always up-to-date and ready to wow your customer.

2. It Keeps Your Website Relevant:

How many times have you left a website because the products or team are incorrect?

“Yes, I’d like to order that iPhone 3 you have on your website”, said no one ever.

Our Website Care Plans are great for your business if you update your images, text, team, products, or anything else on a regular basis. We’ll work with you to ensure that none of your customers miss out on what’s new.

1. It Helps You Prepare for the Future:

I bet you thought I’d ask another “How many times” question. Well, I didn’t have one.

Yas doesn’t just offer protection and updates with our packages—we want to help you with STRATEGY. Come in and sit down with us once every month or so and we’ll discuss where your business is going and how your website can work with you to make it all happen.

Now that your mind is full of ideas to get your website up-to-date, let’s get started by clicking this button!

Why Yas

Having been in business for over 11 years now, we understand what it takes to find success maintain a strong online presence. Investing in a Website Care Plan has an excellent return on investment for your business.

You take care of your business, and we’ll take care of your online marketing needs!

Whether someone else built or your website, or Yas did, we can get you setup on a care plan today. Contact our office to get started.

View our Care Plans and Pricing

MarketingSEOWeb Design

5 FREE Tasks To Do Once Your Website Goes Live That Are Easy To Do

Unfortunately Google and other search engines, don’t automatically list your website on page one of their search results the minute your website go live. Lucky for you though, there are a few things you can do to start driving traffic to your website right after launch.

In this article, we assume you already have a website, if you don’t, contact us and we can help you get online.


A website that does not help you achieve your goals is not an asset. Your website should be the hub of your marketing and an effective tool to help you solve your online objectives. Thus, it simply is not good enough to just throw a website up and hope people will find it. There are tons of online marketing options that can help increase traffic to your website. But for today let’s focus on a few simple and FREE tasks to get you started.

Below are 5 tips to jump start driving traffic to your website. All are free and some people just straight up forget about. Some may seem simple and obvious, but trust us, we have seen countless businesses miss them.

1. Put your website on your business cards.

What?!? Isn’t this obvious? Believe me, plenty of people forget to do this but it is the most important thing to do after launching your site. Every time you hand out a card to a potential client, contact, etc. you can almost guarantee a visit to your website (granted you established a worthwhile relationship or reason). You are telling them where to go and what to do next. Guide them to your best marketing tool, and help them along their customer journey. Also, make sure to add your website to your email signature and any other marketing materials.

2. Tell everyone you know about your new website

Tell everyone you know about it. That’s right. Tell your family, friends and clients that you have a new website. You can do this by sending out an email, posting your new site on your social media feeds (if you’re on social media), and simply bringing it up on conversation over the next few weeks. It is amazing how simple yet effective this can be for a few reasons:

  1. Your clients, friends, and family are often your biggest and best spokespeople. Maybe they can share it on their social networks or even tell their friends about it. Word of mouth is still probably the most trustworthy source of marketing you can get.
  2. Your friends and family are usually (hopefully) honest with you. Have them check out your new site and let you know what they think. Feedback is good, it will help you improve what’s already there or may be missing.

3. Add or find your business on Google My Business.

This is one of the most important things you can do! It is easy and you can do this by going here and following the steps. What does this do? Have you ever noticed the map results that appear when you search something in Google? It’ll look something like this:

Google Business Listing

Completing a Google My Business listing will give you a listing like ours above. It will allow you to enter your hours, contact info, website, reviews, and location. Most people look through these listings when searching for services so it is very important you show up here. If you have questions about this process just call or email, we can help.

Create, update, and post to social channels

Some of you may already have a Facebook business page, or other social channels setup, and that is good. If you already have these setup, you’re a step ahead. Here are 3 accounts we believe all businesses should have:

  1. Facebook Business Page
  2. Instagram Account
  3. LinkedIn Business Page

People aren’t on Google every day, searching for your business, but most people check Facebook a few times a day, so if you can show up in front of them there, you’ll become top of mind when they need your product or service. Instagram is becoming one of the most used social networks, and LinkedIn is the social network for business professionals.

When you launch your new site, make sure these social channels are setup for you business, ensure all the about and website fields are completed, and use these channels to tell people your new website has just launched.

If you need a hand setting up your social channels, contact us and we’d be happy to help.

5. Ask for links to your website

Ask suppliers, partners, business associates, friends or family to add a link to your website on their website. SEO is something all websites should care about for a pretty simple reason. The higher your website ranks in the search engines, the easier people will find it. The more links you can generate back to your website, the better Google will believe your site is, and thus, rank you higher.

To sum it up…

Once your website is live, there are a many simple and important things you need to do. Add it to your business cards and email signature, get a google listing, tell your people about it, spread the word on social networks, and ask appropriate contacts to link back to your website.

These may seem easy and obvious, but trust us when we say they are extremely effective and often forgotten. Now if someone asks you,  “What should I do after I launch my website?”, you can give them these 5 easy and free tasks.

For more information on additional marketing options once your website is live, check here.

MarketingSocial MediaWeb Design

Friday Biz Tip #4: How To Keep Your Colour Game On Point


It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend. This week (and next) we are talking COLOUR!

#fridaybiztip no. 4 How To Keep Your Colour Game On Point

For anyone who is not a graphic designer by trade, matching colours with your marketing material may not be second nature. When creating materials for your website, social media profiles, posters, blog posts, etc. it is best practice to ensure your branding is consistent on all fronts. Colouring, logos, fonts, etc.

All of this may be easy for a designer to ensure, but what if you don’t have the time/money to spend on sending your marketing material to a designer every time you want to create something?

What are colour codes?

What does RBG stand for?

And what the heck does #ff8969 mean?


We have already shared an awesome tip on creating your own visual content without a graphic designer. Again, we can’t stress enough how valuable FREE tools like Canva are to small businesses. Especially in the visual and digital marketing age we are in today.

So you already have the tools to create awesome visuals, but how can you make sure your colours match? It doesn’t look professional to have lime green in your logo, but a font that is a shade or two darker. Having the exact colour code of your specific colours is so important to keep your visual identity and branding consistent and on point. Having several versions of promotional material could not only cause brand confusion for customers but just looks plain sloppy.

But how do I find colour codes YasTech?

Presenting one of the most awesome Google Chrome extensions ever… ColorZilla!

Simply install ColorZilla on your Google Chrome browser, and use their slick Color Picker to grab any colour code you can imagine.

colorzilla color picker

Once installed, you will notice a funky little ‘dropper’ along the top of your browser. This handy dandy picker will allow you to select and find the colour code of anything you bring up on your webpage. Watch the screencast below to see how it works in action!


Simply copy and paste your colour code and vola!

ColorZilla is an awesome web extension that we love, is easy to use, and is our favourite four letter F word… FREE!

Now you can always rest assured that none of your marketing material will ever be “off a shade or two” from your logo or branding elements again! Whether you are making a Facebook cover photo or a Canva social media post creation, your colour game will always be on point – no excuses!

We hope you found this helpful. Stay tuned for our next #fridaybiztip featuring an easy way to create complementary colour schemes.


Friday Biz Tip #3: Make Sure Google Can Read Your Photos


It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend.

#Fridaybiztip No. 3 – Making sure Google Can Read Your Photos

A common goal among any business nowadays is to improve or boost their website’s SEO (Search Engine Optimization). SEO is a beast of its own and simply appearing at the top of Google is no easy feat. SEO is a long term marketing strategy and is impacted by several factors. Some of these factors will be what we continue to share in future #fridaybiztips. One such factor is making sure your website image SEO factors are on point!

But what are the SEO factors of an image?

Why do these factors matter in terms of my website’s SEO?

There are a couple factors to review when adding images to your website. Most of you (who update your own website) have probably seen them and never gave them a second thought. Little beknownst to you, these factors can both impact your SEO and provide another source /means of driving traffic to your website.

We will show you these factors below, but first let us spill the beans on the MOST IMPORTANT thing… WHY these factors matter and how they can help drive traffic to your website.

Queue #Fridaybiztip

Google CAN’T read photos. That’s it.

Why does that matter? Here let us show you those factors we were talking about.

So you are about to add an image to your WordPress website. You head to your media gallery, pick your image and viola! It is now on your site. Have you ever noticed the small fields on the right??

alt text on images

These typically are blank when you first upload a photo but are oh, so important to fill in. Why? Because like we mentioned above, Google can’t read pictures. These boxes give you the ability to tell Google what your picture is, what it is about, or what keywords it may be related to.

But why does Google need to know? Remember how we said, if done properly these factors can drive traffic to your site? Here I will show you what we mean.

Below we Google’d “friday biz tips”. But, let’s say we were not interested in the typical web results for this search, but were instead searching for images associated with this phrase.

helping google read your photos

Because we filled in the related image fields when uploading our images to our biz tips posts, we now show up in Google Images for “friday biz tips”. Now this allows us to drive traffic to our blog post based on an image they may have found.

This is the proper etiquette when uploading photos to your website:

  1. Fill in the Title & Alt Text- describe your photo. Be sure to include related keywords someone may be searching for.
  2. Fill in Caption & Description (optional). If you fill in Caption, this text will show under your photo (up to you if you want your images to display like that). Description you can fill out, but it is not that important to Google when indexing your photos.


In summary, Google cannot read an image. It can only read these text fields you provide. If you do not fill these fields in, Google will not pick up your image in any sort of image search result. For more information on the impact of Alt Text & Titles on SEO give this a quick skim.

As mentioned before, SEO (and its related factors) is a beast of its own. Factors pertaining to images are no different. Alt Text and Titles of images help in more ways than just indexing on Google. Check out this article for more information on optimizing images on your website. 



MarketingSocial Media

Friday Biz Tip #2: How to Make Bangin’ Visuals Without a Graphic Designer


In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend.

#FRIDAYBIZTIP NO.2 – How to Make Bangin Visuals Without a Graphic Designer…For FREE!

How many of you are about 10x more likely to pay attention or read a social media post that uses a visual (photo, memes, GIFs, etc.) vs. just text?

Oh, that’s right… basically everyone! It is human nature. I think most people on this planet are more engaged by visual content. Visuals can often paint a picture that words simply cannot. The exception to this is of course, a novel. Again majority of the population can attest that the movie is just never quite as good as the book. However, when your business is posting on social media, creating a presentation, or putting up a poster there is simply no place to begin writing a novel, nor is that what your customers want to see.

Thus, a major online sub-biz tip: the best way to engage your audience or teach your audience is through visuals.

Here are some stats so you know I am not making this stuff up (it really is quite important):

  • Visual content is more than 40x more likely to get shared on social media than other types of content (Source)
  • Content with relevant images gets 94% more views than content without relevant images (Source)
  • Facebook posts with images see 2.3x more engagement than those without images (Source)
  • Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images (Source)
  • People following directions with text and illustrations do 323% better than people following directions without illustrations (Source)

Okay, so it is official. Visuals are an important part of sharing your business’ content.

But how are you supposed to create these cool visuals? You’re a small local business, you don’t have the resources to have a graphic designer, photographer, or media specialist on staff. Nor do you have the time to learn fancy photo-shoppy software to create engaging material.

Queue #fridaybiztip

There are many quality and FREE online tools that you can utilize to create amazing visual content. Today we will spill the beans on one of our favourites: Canva.

Canva is a free tool that allows you to create all sorts of media for your business. It has pre-defined sizes for many of the most common mediums (i.e. Facebook cover photo, profile pic, Facebook Ads, Twitter posts, blog posts, postcards, invitations, presentation deck, etc.) No worries about trying to format and get your sizing right, Canva takes care of that for you.

free graphic designer canva

It also has several predefined layout options that look bangin. This takes out a lot of the guess work when it comes to design, as they have fonts and colours already matched up for you.

canva free designer

You can pretty much customize anything in Canva. You can upload your own pictures, logo, or branding elements and use them in a Canva illustration as well. Basically, the sky is the limit. It is truly an amazing tool for small businesses who may not have the means or experience to create amazing visual content. It is easy to use, FREE (unless you want to use upgrade images), and accessible to anyone! All you have to do is sign up for an account and away you go! Locked and loaded with an awesome visual creation tool for all of your business needs (print, social media, website, presentations, etc.).

Hope this helps our awesome local Saskatoon businesses! And don’t worry, we practice what we preach. (See that awesome feature image on the top of the blog post? … Yup, thanks Canva!)

Click here to start using Canva for your business today!

MarketingSocial Media

Friday Biz Tip #1: Getting the Best Bang For Your Advertising Buck

We’re starting something new! In order to help all the lovely Saskatoon businesses thrive online, we are starting the #fridaybiztip. Our goal is to give you guys a online tip every Friday (or at least most) for you to hum and haw over the weekend.

#fridaybiztip no. 1 – Getting the Best Bang For Your Advertising Buck

Do you have any special, promotion, service or work that you are offering over the Christmas season? If so, awesome! But how do you expect your customer to find out? Word of mouth? Flyers? Radio ad? How do you know anyone will hear about it? Don’t leave it to chance!

Over 80% of Saskatoon uses search engines to find info (that’s almost all the old people too!) And admit it…even most of your grandma’s have Facebook.

Though traditional advertising is great, how can you be sure that money you spend is actually worth your while? How can you measure your ROI (return on investment)? Was it your ads that brought in a new customer? Are the right people the ones hearing or seeing your ads?

There are so many questions/results that traditional marketing often can not answer. And even worse than not having the answers, is finding that the answers show you did not achieve your marketing goals.

Queue #fridaybiztip

Online marketing can literally solve all of your worst/most dreaded aspects of traditional marketing. And there are tons of different types you could try. With online ads you can:

  • target your exact audience – making sure only the right people see your offering
  • measure your return on investment
  • see how many phone calls you received
  • see how many people clicked your ad
  • see how many people saw your ad
  • see what they did on your website once they got there
  • customize your budget

Just to name a few!

Thus, hands down, the best bang for your advertising buck this holiday season is to advertise online.

If you would like to learn more about what type of online advertising would work for your business give us a ring! We’d love to help your business thrive online.

CommunityMarketingSocial MediaYasTech News

Sask Worst Website Contest! Win A FREE Website For Your Business!

Saskatchewan’s Worst Website Contest

Does Your Website Stink?

Do you have the worst website in Saskatchewan? If the odds are good, you are the perfect candidate for our brand new contest!

Why Enter? Because We Have Prizes Galore!

In an effort to make the web a nicer place to browse here in Saskatchewan, we are looking for the worst websites in Saskatchewan. If you are chosen as the winner (don’t worry we won’t judge) you could win a brand new website for your business!

Click here to enter now!

But what if you aren’t the worst, but still pretty bad? Don’t worry we have prizes for you too.

  1. Grand Prize: NEW WEBSITE!
  2. Runner-Up: 2 x $500 YasTech credit
  3. Honourable Mention: 3 x $100 YasTech credit

View Prize Details

Is It Time To Flush Your Website?


Don’t Make a Crappy First Impression

In 2016, your website is truly the front door of your business. Anyone who tells you anything different is just in denial. Your website is often the very first impression you make to your customers. Thus, making the right impression is crucial.

But it isn’t just about design. If your website is organized and structured with your audience in mind, a website can do much more than just look good. It can increase leads, sales, and save you time. Your website should be thought of as the hub of your marketing efforts and an extension of your team.

Does your website do these things for you? If not, maybe it’s time to flush it.



Accepting entries until October 20th, 2016. Once the contest closes a voting period will take place to determine who truly has the worst website in Saskatchewan!

Remember, You Don’t Have To Settle!

Don’t settle for a crappy website. If you win our contest, you could have a website that looks like this:






If your website could literally be the worst in Saskatchewan, don’t worry. We can help make it the best!

For your chance to win Enter our contest before October 20th

Ready to get started?

Start your project