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Yas’ Ultimate Branding Library

       

Finding all the information you need about your business’ brand isn’t easy, which is why we’ve done the legwork and compiled all the resources you need right here!

Sure, some of these industry leaders are our competitors, but we believe in providing you with everything you need to make an informed decision about your brand.

We’ll take you through five very important steps in deciding developing your brand, which are:    

  1. Creating Your Company Values

  2. Deciding on a Mission Statement

  3. Picking Your Colors

  4. Finding Your Typography & Fonts

  5. Selecting Your Web Designs

Find a summary of each resource in the categories below so you know where you need to delve deeper and where you don’t!

 

Understand what your Company Values are, why you need them, and how you and your team can develop them.

 

The Muse

https://www.themuse.com/advice/words-to-live-by-5-steps-to-choosing-your-teams-core-values

  • Determine Who Should Be Involved
  • Brainstorm About What’s Important to You and Your Team
  • Consolidate and Define
  • Frame Your Values According to Your Team’s Culture
  • Evaluate Your Values as a Complete Set

TINYpulse

https://www.tinypulse.com/blog/sk-how-to-choose-company-values

  • List Who You Like and Why
  • List Who You Don’t Like and Why
  • Brainstorm Values
  • Repeat
  • Make Values Easy to Remember

Zenefits

https://www.zenefits.com/blog/how-to-choose-the-best-company-core-values-for-your-organization/

  • Why Core Values are Important to Businesses
  • What to Consider When Choosing your Company’s Core Values
  • The Best Company Core Values: A How-To

CultureIQ

https://cultureiq.com/defining-company-values/

  • What are Company Values
  • Defining Your Company’s Values
    • So, Where do You Even Start?
    • Who do You Involve?
    • The Core of It
    • What Was the Result?
    • What Comes Next?

Threads Culture

https://www.threadsculture.com/create-your-core-values/

  • The Wrong Way to Use a Core Values List
  • Threads Method to Make Your Own Core Values List
  • What You Need
  • Step #1 — The Core Values List Question
  • Step #2 — Creating the Core Values List
  • Step #3 — Organizing Your Core Values List
  • Step #4 — Selecting Your Core Values
  • Step #5 — Defining Your Core Values
  • Next Steps

Cornerstone OnDemand

https://www.cornerstoneondemand.com/rework/6-steps-defining-your-organizational-values

  • Assess Your Current Organizational Culture
  • Review Your Strategic Business Plan
  • Determine the Culture Needed to Achieve Your Plan
  • Decide if Your Values Need to Shift
  • Define What Your Chosen Values Really Mean
  • Incorporate These Values into Organizational Processes

Talk Business

https://www.talk-business.co.uk/2018/01/31/how-to-determine-your-business-core-values-and-why-to-do-so/

  • Step 1: Understand Where the Company Stands at the Moment
  • Step 2: Review the Current Strategic Plan
  • Step 3: Consider the Cultures
  • Step 4: Choose the Values
  • Step 5: Define the Meaning of the Value
  • Step 6: Incorporate the Values Into the Processes of the Organization

 

Take your personal and company values and turn them into a powerful Mission Statement that will set the tone for your business.

 

Kinesis Inc.

https://www.kinesisinc.com/how-to-write-a-powerful-mission-statement/

  • Your Mission is Your Core Purpose
  • Why You Should Have a Strong Mission Statement
  • Examples of Mission Statements

The Balance

https://www.thebalancesmb.com/how-to-write-a-mission-statement-2948001

  • Describe What Your Company Does
  • Describe How Your Company Does What It Does
  • Add Why (Your Company Does What It Does)
  • Put Your New Mission Statement to Work

Seapoint Center

https://seapointcenter.com/how-to-write-a-mission-statement/

  • Step 1: Determine Why You Want to Write a Mission Statement
  • Step 2: This Next Step Corresponds With Your Selection in Step 1
  • Step 3: Consider What You Offer from Your Customer’s Viewpoint
  • Step 4: Now, Write a Brief Statement of No More Than 25 Words
  • Step 5: Involve Others

Community Tool Box

https://ctb.ku.edu/en/table-of-contents/structure/strategic-planning/vision-mission-statements/main

  • What is a Vision Statement?
  • What is a Mission Statement?
  • Why Should You Create Vision and Mission Statements?
  • How Do You Create Vision and Mission Statements?
    • Learn What is Important to People in Your Community
    • Decide What to Ask
    • Decide on the General Focus of Your Organization
    • Develop Your Vision and Mission Statements
    • Obtain Consensus on Your Vision and Mission Statements
    • Decide how You Will Use Your Vision and Mission Statements

 

Now we get to the visuals. Take a look at what branding colors can mean, some suggestions and trends, and a ton of examples to inspire you.

 

Help Scout

https://www.helpscout.net/blog/psychology-of-color/

  • Misconceptions Around the Psychology of Color
  • The Importance of Colors in Branding
  • 5 Dimensions of Brand Personality
  • Color Trends for Men and Women
    • Men’s and Women’s Favorite Colors
    • Men’s and Women’s Least Favorite Colors
  • Color Coordination and Conversions
  • Why we Prefer “Sky Blue” Over “Light Blue”
  • Finding Your Own Palette

99designs

https://99designs.ca/blog/tips/branding-colors/

  • Why Branding Colors Matter
  • Application of Branding Colors
  • How to Determine Your Brand Identity
  • Emotional Associations of Each Color
  • Formula for Building a Brand Color Scheme
    • Plan on Choosing 3 Colors
    • Choose Your Base
    • Choose Your Accent
    • Choosing Your Neutral
      • Monochromatic
      • Analogous
      • Complementary
      • Triadic
  • Know When to Color Outside the Lines

CreativeBloq

https://www.creativebloq.com/branding/amazing-uses-colour-6133196

  • Red and Orange
    • Coca-Cola
    • Target
    • Vodafone
    • Orange
    • Home Depot
    • easyGroup
  • Yellow and Green
    • Veuve Clicquot
    • Caterpillar
    • JCB
    • John Deere
    • Harrods
    • Starbucks
  • Blue, Purple and Brown
    • NHS
    • Tiffany & Co
    • Facebook
    • Cadbury’s
    • UPS
  • Pink, Black and White
    • T-Mobile
    • Hotel Chocolat
    • Guinness
    • Apple

Piktochart

https://piktochart.com/blog/inspirational-brand-colors/

  • Food & Beverage
    • Talor Jorgen Coffee
    • Gold Bar Whiskey
    • Omakse Room
    • Hurly Burly Live Cultures
    • H + J
    • The Street Food Collective
    • Flor de Viento
  • Lifestyle
    • Rasaru
    • Basetti Home Innovation
    • Tour & Travel
    • Blue Saigon
    • Mutual Attraction
    • NAU
  • Digital
    • Cashtree
    • Mobu
    • SM Protect
    • Hidden Characters
    • Wokine
    • Waaark
  • Big Brands
    • DropBox
    • Google
    • Uber
    • Lufthansa
    • Asana
    • Evernote
    • SpaceX
    • National Geographic
    • Bang & Olufsen
    • Spotify
    • Airbnb
    • Grand Budapest Hotel

BrandColors

https://brandcolors.net/

 

This one has too many choices to list, but you’ll love seeing the hundreds of brand colors from 500px to Zopim

Fast Company

https://www.fastcompany.com/3028378/what-your-logos-color-says-about-your-company-infographic

  • What Your Logo’s Color Says About Your Company (Infographic)
    • Red
    • Yellow
    • Blue
    • Orange
    • Green
    • Purple

Canva

https://www.canva.com/learn/brand-color-palette/

  • Rich and Adventurous
  • Warm Antique
  • Waimea Waters
  • Tropical Punch
  • Bolivian Beauty
  • Fall Collection
  • Very Venice
  • Vintage Sundown
  • Marigold Mix
  • Nordic Woods
  • Green and Gold
  • Balearic Bounty
  • Aqua Army
  • Siesta Hour
  • Mellow Musings
  • Afternoon Delights
  • Greek Salad
  • French Connection
  • Serene Sakura
  • Morning Mist

 

It’s not what you say, but how you say it! According to the industry, these are the powerful strategies you can employ for picking the perfect typography and fonts.

 

99designs

https://99designs.ca/blog/trends/font-trends-2018/

  • Handwritten Fonts
  • Watercolor Fonts
  • Vintage Slab and Script Fonts
  • Helvetica and Helvetica Alternatives
  • Creative Experimental Display Typography
  • Responsive Fonts for Web
  • Mid-Century Fonts
  • Refined Serif Fonts

Awwwards

https://www.awwwards.com/typography-is-the-new-black-trends-in-web-design.html

  • Hero Fonts and Bold Typefaces
  • Serifs ARE BACK
  • Expressive Typography in Broken Grid Layouts
  • Hero Fonts and Large Letter Sizes in Paragraphs
  • Pictograms, Icons and Emojis Decorate Our Paragraphs
  • The Evolution of the Paragraph in Web Design

Design Shack

https://designshack.net/articles/typography/typography-trends-2018/

  • Color Fonts and Type
  • Simple, Bold Sans Serifs
  • Highlighted Type
  • Cutouts and Overlays
  • Layering with Other Elements
  • Text with Gradients
  • “Overdone” Effects
  • Custom Everything

Digital Synopsis

https://digitalsynopsis.com/design/top-10-typography-trends-2018/

  • Serifs Will Dominate
  • Retro Makes a Comeback
  • Bigger will be Better
  • Cutouts and Overlays
  • Highlights and Underline
  • Hand Drawn Letters
  • Gradients Will Take Over
  • Custom Fonts Will Emerge
  • Colorful Fonts Will Be the New Black
  • Transparency in Typography

CreativeBloq

https://www.creativebloq.com/features/typography-trends

  • 1970s-Style Serif Fonts
  • Retro Reactions to Geometric Type
  • Colour Fonts
  • Custom Fonts Designed In-House
  • No Trends

Creative Boom

https://www.creativeboom.com/resources/top-10-fonts-that-will-be-popular-with-designers-in-2018/

  • Harriet
  • Larish Neue
  • Ogg
  • Domaine Display
  • Transcript
  • Opposit
  • Moniker
  • Trade Gothic Display
  • Mont
  • Noe Display

 

Finally, it all comes together! The tone, theme, and imagery of your company fit together to create a customer experience they’ll never forget. You’ll be surprised by what websites can really do.

 

Boral Agency

https://www.boralagency.com/web-design-trends-2019/

  • Personalized UX
  • Voice User Interface
  • Practicality and Content Centered UX
  • Minimalism and Bold Typography Designs
  • Augmented Reality
  • GIFS or Animations
  • Sticky Elements
  • ChatBots
  • Progress Spectrum
  • Grid Layouts

TheeDesign

https://www.theedesign.com/blog/2018/web-design-trends-2019

  • Speed
  • Flat Design
  • Mobile First
  • Broken Grid/Asymmetrical Layouts
  • Shapes
  • Single Page Design
  • Video Backgrounds
  • Micro-Animations
  • Chatbots/Machine Learning
  • Engaging Minimalism or Attention-Grabbing Visuals

Merehead

http://merehead.com/blog/top-web-design-trends-2019/

  • Non-Standard is an Effective Move
  • Full-Screen video as a Convenient and Informative Element on a Website
  • Geometric Shapes as Freshness and Originality of Web Design
  • Cinemagraphs as an Excellent Replacement for Boring GIF Animation
  • Bright Colors
  • Simple Design & Unique Font
  • Minimalism and Translucent Buttons
  • Using Photos in the Center
  • Natural and Streamlined Shapes
  • UI Trends of 2019
    • Large Headings
    • Minimalism
    • Enough Space Between Elements
    • Bright Colors
    • 3D Elements
    • Gradients
    • Presence of Animation

 

I love how many of these trends are the same—that’s why they’re called the industry standard!

Webflow

https://webflow.com/blog/19-web-design-trends-for-2018

  • Broken Grid Layouts
  • Illustrations Take Center Stage
  • Brutalism Reaches Mainstream Status
  • More Organic and Oblique Shapes
  • Even More Pervasive Interactions and Animations
  • The Emergence of Maximalism
  • Serifs Put Their Best Feet Forward
  • Floating Navigation Menus
  • The <Video> Element
  • More Immersive “Multimedia” Longform
  • Variable Fonts
  • Content Hubs — or Webhooks? — Get Cool
  • CSS Grid
  • The Quest for the Perfect Digital Design Tool
  • Diversity and Inclusion as Design Challenges
  • The “Pivot to Video” Plays On
  • The Rise of the UX Writer Continues
  • Design. Systematized.
  • Principles-First Design

NJ Marketing & Web Design Agency CMDS

https://www.cmdsonline.com/blog/the-looking-glass/web-design-trends-2019/

  • Bright Colors
  • Natural Shapes
  • Interactive Backgrounds
  • Minimalist Designs
  • Building for Mobile First

SoftScript Solutions

https://www.softscripts.net/blog/2018/06/changes-and-trends-in-web-development-this-2018-2019/

  • Accelerated Mobile Pages
  • Progressive Web Applications
  • Shadows and 3D View
  • Integrated Animations (Motion UI)
  • Virtual Reality
  • Push Notifications
  • Compatible Extensions
  • Mobile Web
  • Single Page Websites
  • Artificial Intelligence Support
  • Flash to HTML5

Muzli

https://medium.muz.li/web-design-trends-2018-a9bfabc99d46

  • Minimal and Comfort
  • Futuristic Designs
  • Custom Illustrations and Videos
  • Shadows for Extra Depth
  • Responsive Web & Logos
  • Minimal Studio Shots
  • More Negative Space
  • Focal Points
  • Animations, GIFS and Cinemagraphs
  • Micro Interactions
  • Bright Gradients & Vibrant Colors
  • Big Bold & Creative Typography
  • Particle Backgrounds
  • Create More Space with Split Page Design
  • Monocolor and Hybrid Icons
  • Tell Stories to Retain Users
  • Make Your Content Print Ready

Venngage

https://venngage.com/blog/graphic-design-trends/

  • Multiple Brand Color Schemes
  • Color Gradients are Making a Comeback
  • Better Branded Social Media Images
  • Unconventional Colors Everywhere
  • Bold & Handwritten Fonts Dominate
  • More Custom Illustrations
  • Better GIFS, Less Reactions
  • Cinemagraphs are Gaining Traction

 

Thanks for taking the time to stop by Yas’ Ultimate Branding Library! I hope you found everything you were looking for, and I invite you to come back again to find even more inspiration.

MarketingSEOWeb Design

Top 8 Most Important Qualities of a Great Website

Imagine your customers seeking out your products and services, rather than you having to go out looking for them. Sounds great, right? With the right website, it’s possible! Here are some of the most important qualities your customers are expecting from you:

First Impression

Think about your first few seconds on any website. You make a lot of decisions in these crucial moments, and so does your customer.

When it’s good: Your website will build trust, show that you care, and help your customer navigate.

When it’s bad: Your website will tell your customer that you don’t care and chase them away with slow loading times, unsatisfying imagery, and errors.

Search Engine Optimization (SEO)

Google’s goal is to provide its users with the most relevant, trustworthy, high-quality experience they can. Here’s what they consider the most:

  • How many other websites are linking to this page?
  • Does the page load quickly?
  • Is it easy to navigate?
  • How long are people spending on each page?
  • Is the content right?
  • Are there images or videos on the page?

When it’s good: Google will rank your site closer to their #1 spot on the first page, which means your customers are more likely to find you before they find your competitors.

When it’s bad: Google will bury your website deep where your customers may never look.

Quality Images and Video

Images and video portray emotion, which helps your customers relate to your message and values. Eye-catching images are also used to hold your customers’ attention as they read through your pages.

When it’s good: Your customers will see great images of your products and facilities, which will help them feel comfortable choosing you over your competitors. They’ll also spend more time interacting with each of your pages.

When it’s bad: Your customers won’t read about your services or products if it feels boring to them, and low-quality images and videos just won’t hold their attention.

Easy to Navigate

A website that’s user friendly and easy to navigate is essential—the key is a good menu.

When it’s good: Your customers will see your easy-to-understand menus and find what they’re looking for right away.

When it’s bad: Your customers won’t think to look under “About us” to find your “Services” page, or they won’t know what “Our Discoveries” means, so they’ll leave your website and find one that’s simpler.

Quality Content

You need to understand your audience and provide them with the easy-to-read information they expect to find on your website—fast.

When it’s good: Your customer will find the content they need to make an informed decision based on your insightful recommendations.

When it’s bad: Your customer will give up on finding the information they need because, like many in this day and age, they don’t like reading.

Mobile-Friendly is a Must

More than 70% of your users are accessing your website from their mobile phone; catering to this audience is a must.

When it’s good: Your customer will be able to experience your entire website seamlessly, giving you every opportunity to convert them.

When it’s bad: Your customer will get fed up with scrolling side-to-side in order to read your page and they’ll look for a competitor’s website.

Calls to Action

If your website doesn’t convert your visitors, all of your marketing efforts are a waste. These conversions can make the difference between no customers and too many customers.

When it’s good: Your customer will know exactly where to go to make the purchase after their questions have been answered and your on-the-fence buyer will be motivated to make a quicker decision.

When it’s bad: Your customer will leave your website thinking, “That was a nice website”, but then forget where they found their information and possibly buy from your competitor instead.

Fast Loading

If your website doesn’t load quickly, your customer is going to leave before your site is ready to go. We live in a fast-paced society and you need to keep up with your customer.

When it’s good: Google will recognize this for SEO, and your customers will spend way more time on your website because it’s fast enough to keep up with their attention span.

When it’s bad: Google will penalize your SEO, and your customers will get frustrated very quickly as they try to move between your pages. Chances are, this will cause them to leave.

Now that you know your customer is harder to please than your in-laws, reach out to Yas and we’ll help you make sure your website is in the green for every single category. Call us at (306) 249-9609 today!

MarketingWeb Design

The Top 3 Benefits of a Custom Website

So you’re tired of hearing your clients and staff tell you about how fancy your competitor’s website is and you’re thinking it’s time for your business to catch up, or even better, blow them all out of the water! You’re in the right place.

 

You’ve heard of Templated Websites and how easy and affordable they are, right? For some smaller businesses, they may be the right solution, but as you’ll see, your business can skyrocket from these Top 3 Benefits of a Custom Website!

 

Speed

SEO—three letters that have been causing an uproar in the online scene over the past few years. They stand for Search Engine Optimization and they’re a fancy way to talk about how close your website is to the top spot of Google’s first page.

 

Google looks at a bunch of different analytics to decide which websites are the best for their browsers, and unsurprisingly, speed is super important. Google knows that if a website is slow, you aren’t going to spend much time on it, and they want to make sure you’re finding and staying on the top-quality results.

 

Custom websites have a speed advantage because they’re developed and optimized from scratch making the most out of the least. This means that 100% of the files, styles, and images are meant to be there, rather than floating around taking up space as part of a template. It’s time to say bye-bye to heavy, unused files.

 

Business Optimized

Okay, take a moment to think about all the different software your company has to use. Point of Sale, Time Tracking, Accounting, Warehouse Management—the list goes on. Now, imagine a website that you can log into and it’s all right there in one place for you. Sounds too good to be true, right?

 

The possibilities of a custom website are limitless! Using APIs (special code that lets two programs talk to each other) and custom plugins, your website will be built so that your team can use it effectively and efficiently—your website won’t just be another pretty face!

 

Uniqueness & Branding

Your brand is crisp; every inch of your office follows strict guidelines of design and execution. Client after client compliments you on how unique your experience is, how different your business is than your competitors.

 

But then tragedy strikes! They get to your website to look at pictures of your management team because they think for just a moment, “I may have gone to highschool with that person”, and what do they see? The same website they’ve seen a thousand times before. No personality, no flair, and none of the experience they thought your business had.

 

Branding is important, and the unique experience of your website plays a huge part—it’s the mast of your mighty ship, guiding your business through a sea of prospective leads.

BONUS: Growth & Scale

You: One of the few who reads more than section titles of a blog.

Me: A rewarder of the keen and sensible. The least I can do now is offer you just ooooooonnnneeeee more piece of the puzzle!

 

Think of your favorite place to go as a kid. It’s probably a restaurant, like mine, because eating is just the best, right? How has it changed since then? Is it even still around? Chances are that your favorite place has grown and scaled their business with the changing times.

 

Now, think about your business and your website. When you add 50 new employees and you open an online shop to go along with your storefront, can you easily update your website to facilitate the changes? With a Custom Website, the answer is yes!

WHY YASTECH

Having been in business for over 11 years now, we understand what it takes to have a successful business and the tasks that need to be completed to have a strong online presence. Investing in a Custom Website has an excellent return on investment for your business.

 

You take care of your business, and we’ll take care of your online marketing needs!

MarketingSEOWeb Design

Top 3 Reasons a Website Care Plan Keeps Your Revenue Flowing

You want your website to keep bringing in customers and revenue for your business, right? Of course! Here are the top 3 reasons a Website Care Plan can help you keep your business profitable:

3. It Keeps Your Website Functional:

How many times have you left a website because something didn’t work?

You likely answered something like, “more than once”, and your customers are no different—they’ll leave a site in a heartbeat.  Our care plans include updating WordPress Plugins, fixing bugs, and providing additional training to ensure your website is always up-to-date and ready to wow your customer.

2. It Keeps Your Website Relevant:

How many times have you left a website because the products or team are incorrect?

“Yes, I’d like to order that iPhone 3 you have on your website”, said no one ever.

Our Website Care Plans are great for your business if you update your images, text, team, products, or anything else on a regular basis. We’ll work with you to ensure that none of your customers miss out on what’s new.

1. It Helps You Prepare for the Future:

I bet you thought I’d ask another “How many times” question. Well, I didn’t have one.

Yas doesn’t just offer protection and updates with our packages—we want to help you with STRATEGY. Come in and sit down with us once every month or so and we’ll discuss where your business is going and how your website can work with you to make it all happen.

Now that your mind is full of ideas to get your website up-to-date, let’s get started by clicking this button!

Why Yas

Having been in business for over 11 years now, we understand what it takes to find success maintain a strong online presence. Investing in a Website Care Plan has an excellent return on investment for your business.

You take care of your business, and we’ll take care of your online marketing needs!

Whether someone else built or your website, or Yas did, we can get you setup on a care plan today. Contact our office to get started.

View our Care Plans and Pricing

MarketingSEOWeb Design

5 FREE Tasks To Do Once Your Website Goes Live That Are Easy To Do

Unfortunately Google and other search engines, don’t automatically list your website on page one of their search results the minute your website go live. Lucky for you though, there are a few things you can do to start driving traffic to your website right after launch.

In this article, we assume you already have a website, if you don’t, contact us and we can help you get online.

WHERE TO BEGIN

A website that does not help you achieve your goals is not an asset. Your website should be the hub of your marketing and an effective tool to help you solve your online objectives. Thus, it simply is not good enough to just throw a website up and hope people will find it. There are tons of online marketing options that can help increase traffic to your website. But for today let’s focus on a few simple and FREE tasks to get you started.

Below are 5 tips to jump start driving traffic to your website. All are free and some people just straight up forget about. Some may seem simple and obvious, but trust us, we have seen countless businesses miss them.

1. Put your website on your business cards.

What?!? Isn’t this obvious? Believe me, plenty of people forget to do this but it is the most important thing to do after launching your site. Every time you hand out a card to a potential client, contact, etc. you can almost guarantee a visit to your website (granted you established a worthwhile relationship or reason). You are telling them where to go and what to do next. Guide them to your best marketing tool, and help them along their customer journey. Also, make sure to add your website to your email signature and any other marketing materials.

2. Tell everyone you know about your new website

Tell everyone you know about it. That’s right. Tell your family, friends and clients that you have a new website. You can do this by sending out an email, posting your new site on your social media feeds (if you’re on social media), and simply bringing it up on conversation over the next few weeks. It is amazing how simple yet effective this can be for a few reasons:

  1. Your clients, friends, and family are often your biggest and best spokespeople. Maybe they can share it on their social networks or even tell their friends about it. Word of mouth is still probably the most trustworthy source of marketing you can get.
  2. Your friends and family are usually (hopefully) honest with you. Have them check out your new site and let you know what they think. Feedback is good, it will help you improve what’s already there or may be missing.

3. Add or find your business on Google My Business.

This is one of the most important things you can do! It is easy and you can do this by going here and following the steps. What does this do? Have you ever noticed the map results that appear when you search something in Google? It’ll look something like this:

Google Business Listing

Completing a Google My Business listing will give you a listing like ours above. It will allow you to enter your hours, contact info, website, reviews, and location. Most people look through these listings when searching for services so it is very important you show up here. If you have questions about this process just call or email, we can help.

Create, update, and post to social channels

Some of you may already have a Facebook business page, or other social channels setup, and that is good. If you already have these setup, you’re a step ahead. Here are 3 accounts we believe all businesses should have:

  1. Facebook Business Page
  2. Instagram Account
  3. LinkedIn Business Page

People aren’t on Google every day, searching for your business, but most people check Facebook a few times a day, so if you can show up in front of them there, you’ll become top of mind when they need your product or service. Instagram is becoming one of the most used social networks, and LinkedIn is the social network for business professionals.

When you launch your new site, make sure these social channels are setup for you business, ensure all the about and website fields are completed, and use these channels to tell people your new website has just launched.

If you need a hand setting up your social channels, contact us and we’d be happy to help.

5. Ask for links to your website

Ask suppliers, partners, business associates, friends or family to add a link to your website on their website. SEO is something all websites should care about for a pretty simple reason. The higher your website ranks in the search engines, the easier people will find it. The more links you can generate back to your website, the better Google will believe your site is, and thus, rank you higher.

To sum it up…

Once your website is live, there are a many simple and important things you need to do. Add it to your business cards and email signature, get a google listing, tell your people about it, spread the word on social networks, and ask appropriate contacts to link back to your website.

These may seem easy and obvious, but trust us when we say they are extremely effective and often forgotten. Now if someone asks you,  “What should I do after I launch my website?”, you can give them these 5 easy and free tasks.

For more information on additional marketing options once your website is live, check here.

Web DesignYasTech News

Announcing YasTech Golf

We are super excited to announce our newest solution, YasTech Golf!

YasTech Golf WebsitesOver the last couple of years, we have built some strong Golf Industry relationships and, based on our client’s feedback, feel we needed to create a dedicated Golf Division. With this launch we have created a website and social channels dedicated to promoting our solutions to the golf industry, and built out a demo website at that showcases our golf specific offerings.

By becoming a Preferred Partner with the PGA of Canada, and a Golfmax Supplier with the National Golf Course Owners Association Canada (NGCOA), YasTech Golf is able to offer attractive pricing and unlimited options for the Golf Industry. We continue to build relationships with golf associations and industry suppliers so that we can continually grow our offerings as well.

Core Offerings

YasTech Golf’s core product offerings are designed to allow clients have the option of selecting specific features to compliment their website, effectively growing their bottom line. These core products include:

  • Website Design & Development
  • Event Registration
  • Fully Integrated Online Store
  • Lesson Booking
  • Golf Course Apps
  • Email Marketing
  • Social Media Marketing

With a team that includes Scott Allan and Travis Robinson, two former PGA of Canada Professionals with a combined over 20 years of industry experience, we have a depth of understanding of the golf industry and their needs.

Golf Portfolio

Cooke MunicipalHere’s a few of our more recent golf website projects:

We’re are currently working with more great courses and pros and will keep our portfolio packed on our new golf website.

 

Let’s Connect

Here’s where you can follow our golf division:

Website: yastechgolf.com
Demo Golf Course Site: rockyhills.yastechgolf.com
Facebook: https://facebook.com/yastechgolf
Twitter: @yastechgolf
Instagram: @yastechgolf

YasTech will still be working with clients in all industries, but just like our Real Estate tools and Let’s Camp Booking system, we now have a tools specific to help the golf industry.

Web Design

Friday Biz Tip #5: How To Create The Best Complementary Colour Schemes of 2017!

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend. January seems to be a month focused on colour. Or maybe that’s just how we combat this bland, snowy, white season?

Last week we told you about how to keep your colour game (and codes) on point. This week we want to show you another amazing tool that can will make you feel like an artist!

Friday Biz Tip No. 5: How To Create The Best complimentary Colour Schemes of 2017

Fact: in a small business setting, resources to hire in-house marketers or designers are, often times, not realistic. We get that. Given this fact, unfortunately, that means a lot of the time professional marketing and design falls to the wayside. Companies have inconsistent branding, ametuer colour and design elements, and basically… dull material.

But don’t worry! There is help! We have already told you about awesome tools like Canva and ColorZilla to help you along the way with your design work. But we still have one more up our sleeve!

QUEUE #FRIDAYBIZTIP

Meet our good and FREE friend Coolors.co.

Coolors is a colour scheme generator that  allows you to create, save and share colour palettes.

It is simple to use, and literally produces endless amounts of complementary colour scheme options you can use in your marketing designs. To start , pick your brand’s colour (use ColorZilla for that colour code!), lock it in, and start pressing that space bar!

See how easy it is:

 

If you like a colour, lock it and keep going. Not only will this help you create complimentary colours for your marketing and design material… but you may just find yourself taking on some interior design projects too!

COoLORs IS ANother AWESOME web tool THAT WE LOVE, IS EASY TO USE, AND IS OUR FAVOURITE FOUR LETTER F WORD… FREE!

Using tools like Canva, ColorZilla, or Coolors will always ensure that the marketing materials coming out of your small business look like a million bucks.

We hope you found this helpful. Stay tuned for our next #fridaybiztip!

MarketingSocial MediaWeb Design

Friday Biz Tip #4: How To Keep Your Colour Game On Point

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend. This week (and next) we are talking COLOUR!

#fridaybiztip no. 4 How To Keep Your Colour Game On Point

For anyone who is not a graphic designer by trade, matching colours with your marketing material may not be second nature. When creating materials for your website, social media profiles, posters, blog posts, etc. it is best practice to ensure your branding is consistent on all fronts. Colouring, logos, fonts, etc.

All of this may be easy for a designer to ensure, but what if you don’t have the time/money to spend on sending your marketing material to a designer every time you want to create something?

What are colour codes?

What does RBG stand for?

And what the heck does #ff8969 mean?

QUEUE #FRIDAYBIZTIP

We have already shared an awesome tip on creating your own visual content without a graphic designer. Again, we can’t stress enough how valuable FREE tools like Canva are to small businesses. Especially in the visual and digital marketing age we are in today.

So you already have the tools to create awesome visuals, but how can you make sure your colours match? It doesn’t look professional to have lime green in your logo, but a font that is a shade or two darker. Having the exact colour code of your specific colours is so important to keep your visual identity and branding consistent and on point. Having several versions of promotional material could not only cause brand confusion for customers but just looks plain sloppy.

But how do I find colour codes YasTech?

Presenting one of the most awesome Google Chrome extensions ever… ColorZilla!

Simply install ColorZilla on your Google Chrome browser, and use their slick Color Picker to grab any colour code you can imagine.

colorzilla color picker

Once installed, you will notice a funky little ‘dropper’ along the top of your browser. This handy dandy picker will allow you to select and find the colour code of anything you bring up on your webpage. Watch the screencast below to see how it works in action!

 

Simply copy and paste your colour code and vola!

ColorZilla is an awesome web extension that we love, is easy to use, and is our favourite four letter F word… FREE!

Now you can always rest assured that none of your marketing material will ever be “off a shade or two” from your logo or branding elements again! Whether you are making a Facebook cover photo or a Canva social media post creation, your colour game will always be on point – no excuses!

We hope you found this helpful. Stay tuned for our next #fridaybiztip featuring an easy way to create complementary colour schemes.

CommunityWeb DesignWriting

YasTech Talks Website Essentials at ‘Ideas on Tap’: Content is King

Back in May we were asked to present at a local networking event called “Ideas on Tap“. This event is put on once a month by Vendasta (a large tech company headquartered in Saskatoon). Each month features a new topic and Saskatonians are invited to come, grab a beer, some snacks, and be enlightened as community members talk on their specialty.

Our specialty, of course, is anything and everything to do with websites. When we were asked to present at the May 27th IOT “Website Essentials”, we jumped at the opportunity. There are so many things that are essential when it comes to websites. However one stood out above all. Content. That’s right. No matter how stellar your design, how good your SEO – without quality content, your website will not be doing it’s main job –  that is converting visitors into customers.

Of course we needed a cool way to present this (without boring everyone to death), thus our presentation titled “Content is King – A Cliche Packed Presentation” was born.

Here are the highlights of our presentation.

Or if you’d rather not read, scroll down to the bottom of this post to watch the video or click here.

4 Clichés on WHY Content is ♕

make an impression on the web

1.Beauty is in the eye of the beholder

Visual Appeal. Beauty is in the eye of the beholder.

  • Make an impression

website conversions

2. Dangle a carrot in front of them.

Conversions. Dangle a carrot in front of them.

  • Turn those visitors into customers

SEO

3. Finding a needle in a haystack.

SEO. Finding a needle in a haystack.

  • Your content needs to be found.

content for brand engagement

4. Love is blind.

Engagement. Love is blind.

  • Use content to engage customers with your brand

4 Clichés on HOW to Make ♕ Content

quality website images

1.A pictures says a thousand words.

Professional Only. A picture says a thousand words.

  • Turn those visitors into customers with quality images

know your audience with web content

2. When in Rome, do as Romans do.

Know Your Audience. When in Rome, do as Romans do.

  • Speak their lingo, tell them what to do, show them what they want to know & don’t forget the CTAs

blogging web content

3. Built like a brick shit house.

Blogging. Built like a brick shit house.

  • Your most solid source for content. SEO, engagement & building creditability

writing web content

4. It’s go time.

Write Right. It’s go time.

  • When it comes time to write, don’t forget keywords & your audience

Last take-away….Time is money.

♕ Don’t waste time. Create some content.content strategy

  • One last take-away is give yourself a deadline. Force yourself to have it done by a specific date. Continuously improve later. And try to keep your content fresh and updated.

 

Watch the Video Here:

MarketingWeb DesignWordPress

Why Every Business Needs a Website

need a websiteOver the past 9 years of being in the web design business, I’ve heard every excuse as to why a business does not need a website or need to improve their website. This list includes, but is not limited to:

  • I have enough business, I don’t need more
  • I don’t have time to put towards a website right now
  • It will cost too much money

First of all I’d like to say to these people, “WAKE UP! It’s 2016”, but that does not explain to them why they need a website and how it would benefit them. So to debunk all the bad excuses out there as to why someone might not need a website, I’ve put together answers to each of them.

This post will also include why it is important to have a quality website. More and more we see businesses starting out with a free website (which isn’t a bad idea if you’ve got no capital at all), but in 6 months or less, many businesses that start out this way come to us to build it right. This is simply a waste of their time and resources. Getting a website done right the first time would have put them six months ahead.

Now on to the excuses…

Excuse #1: I have enough business, I don’t need more

This is my personal favorite and it also makes me smile.

Websites are not just for helping you make more sales. Although they can do that, and it is often the main purpose, they can serve many other purposes for businesses including:

  • Answering common questions
  • Directing communication to the right department
  • Employee recruitment
  • Investor relations
  • Client communication portals
  • Getting found by your customers in the first place

To expand on a few…

Answering Common Questions
How many phone calls do you get a day asking simple questions about your business like: What are your business hours? Do you provide this service? Do you do that? A website can answer all these questions. Even if you had a simple website with a home page that described your services, an FAQ page that answered most questions you get asked on a regular basis, and a contact form, most of the people calling about the menial details will stop calling and free up your time.

Employee Recruitment
We have clients whose main reason they have a website is simply for employee recruitment. Their website tells people who they are, what makes them a great place to work, and promotes current available positions. People then have the info they need to apply for those positions or submit their resume for future consideration.

Client Communication Portals
Creating a client portal is an excellent way to share files and organize communication with clients. There are other third party websites and software that can also help you achieve these same goals, but you often need multiple tools to accomplish everything you need to do. If you build a custom client portal onto your website, your options are limitless. If your website is also a sales tool, this brings your client back to your website where they may see something new that they might want to purchase.

Some people might argue, “Well I can create a Facebook Business page and post all that info there”. This is great, and you should, but what happens if Facebook decides tomorrow that they no longer want to provide free business pages or have any business pages at all? Your info will be gone and no one will find you anymore. Also the format of information sharing on Facebook, known as your “timeline”, is not organized in a user friendly/logical way like it would be on your website. It shows your posts chronologically based on date you post something. Do you expect people to scroll through 2 years of posts to find that one post where you communicated a particular issue/product info/etc. Lastly, your Facebook page isn’t going to rank well on Google if someone is looking for your business unless someone searches your exact name.

Excuse #2: I Don’t Have Time for That

no timeFirst, that is a completely invalid excuse. A quality website saves you time, not wastes it. With an effective website, you will actually end up having more time, freeing you up to do the most important activities within your business. Instead of working more hours or hiring more people to get everything you need to get done in your business, build a website. A website can effectively tackle the items listed in my first excuse and you can save your organization a lot of dough.

Second, starting a basic website now will pay off in the long term. You probably won’t get listed on the first page of Google just by launching a simple site, however how long your website has been online does hold SEO value when Google indexes websites. So, if your website has been around awhile and has slowly built up traffic, you’ll find yourself higher up in Google searches.

There are other reasons it will pay off in the long run as well. I suggest if you don’t have time, start with a basic one page WordPress website. WordPress is a content management system that allows you to manage the content of your website. This means you can add new pages and content when you slow down and have time to do so.

Excuse #3: It will Cost too Much Money

too much moneyI understand that a website is an investment and you may not have the capital to invest in a website when you first start your business. I feel that if you are spending any money on advertising at all though, you MUST have a website or else you’re throwing your money away.

Radio ads, newspaper ads, business cards, and brochures all become more effective if you can put a website address on them. I’ve seen this many times where new businesses hustle when they first get started by creating business cards and pounding the streets. They attend networking events, conferences, maybe even go door to door and start talking to people and handing out their cards. This can be somewhat effective, but if your business card does not have a website address on it, it becomes less effective.

Let’s pretend you only had one minute to chat with someone and you give them your business card. If they wanted to find out more, it is unlikely they are going to call or email you to start asking questions. People want to go to your website to find out more about you. You could be missing out.

Also in terms of advertising dollars, a website is quite affordable. Go back 10, 20, even 30 years ago when the main way to reach potential customers was the Yellow Pages. Businesses were spending literally thousands of dollars EACH MONTH for a decent ad placement. Considering you can get a quality website built for a ONE TIME payment of two-three thousand dollars, I think that is money well spent.

Lastly, as stated above, your website can help you save time. There is a price tag on everyone’s time, and as a business owner you probably wear a lot of hats and have a hard time completing everything that needs to get done in a day. Now, if having a website can save you X number of hours a week, how quickly will you see a Return on Investment on your website if you calculate those hours by your billable rate?

Your website can also be your most valuable sales tool. You could be missing out on much needed leads and revenue by not having a website.

The Importance of a Quality Website

In the last couple years there has been an emergence of free or really cheap, website solutions. Options like Wix, Weebly and Godaddy all flaunt their products for just a few dollars a month, but when you go with a service like this though you miss out on some really key features that can help your business succeed, including:

  • Quality
  • Experience
  • Results

Your website is most often the first impression any new client is going to have of your business. When someone Google’s your business and comes to your website, what reaction will they have? If your website looks like it’s cheap and poorly done, it’s reasonable to think that is the same perception they will have of your business.

In Conclusion

I’m going to leave it there for now as this leads into another topic that deserves its own article. Next week I will be sharing that post on this blog so make sure to sign up for our newsletter below to get notified of when that article is released.

The topics above cover why every business should have a website. Not every business needs a website for the same reason, but every business needs a website. I’d love to hear if this post has struck any nerves, or made you take action. Leave your comments below.

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