Writing Archives - YasTech Developments
MarketingSocial MediaWriting

5 ways to ACTUALLY grow an Instagram Audience

Follow these 5 tips to engage with your existing audience while attracting new potential customers organically:

  1. Presentation is Key

Before you worry about content, you need to make sure your profile fits your brand. Cater the look and feel of your page to your specific customers.

For example, if you’re a clothing boutique, you might want to go with a sophisticated bio, minimal icons, some contact links, and maybe a quirky emoji to tie it all together. If you’re a mechanic, you’ll want straight-forward language, plenty of contact information, and no icons or extras that aren’t necessary.

Here are some examples of different Instagram profiles:

  1. Your Posting Frequency

This will vary from business to business, so the first thing I recommend is seeing how your top-of-industry competitors are doing it. I’m not talking about your local competitors, but the Pepsi or Starbucks of your industry.

These companies will often post 2-3 times a day in addition to 5 story posts. While this may sound daunting, there are important reasons:

Almost all social media platforms use algorithms and Instagram is no exception. Frequent posting will tell the algorithm to show your posts in the trending section.

To put it simply, the more you interact on Instagram, the more Instagram is going to reward you. If your posts get plenty of comments, tags, likes, and shares, they’ll sky-rocket to the trending pages.

  1. Post With Purpose

Engagement is key to a successful Instagram page. It’s no wonder meme and celebrity pages dominate the space—the nature of their posts is extremely engaging.

What makes them so powerful is that their pages get a reaction out of viewers, which make them like the post and want to share it with their friends by tagging and commenting.

This constant interaction boosts their pages to the top of the trending page because Instagram’s algorithms can expect consistent success.

It’s up to you to decide how your type of business should be posting engaging content. A cosmetics company might post videos of makeup tutorials, giveaways, and new product reviews. Viewers want to watch these videos, talk about the products, and share the content with their friends.

  1. Be Social, TRULY Social.

Getting engagement on Instagram is all about using the algorithm to your advantage. Aside from posting, there is one other way to maximize your chances of getting in front of clients faces; being truly social.

The best technique for getting social on Instagram is to search trending hashtags in your field and engaging with trending posts. Often times, you’ll find people talking about products in your field or even see your competitors’ posts.

This can all be used to your advantage by doing one simple thing—engaging. Like, Comment, Tag, Share, Repost, and repeat. Make yourself a part of the online community and watch your brand recognition grow, not because of the ads you’re running, but because each of these viewers have interacted with you personally.

This engagement tells the algorithms that your page is active and a prime candidate for the trending page.

  1. The Tactic That You Didn’t Think Of

Here’s the secret that might help you make the transition from small business to industry powerhouse (on the gram).

Social Media Influencers!

Now, this can be costly, but it’s one of the best ways of marketing online in the modern age.

Let’s face it, ads and big corporations have left a bad taste in our mouths and have made it hard to trust what we see online. At the same time, we’ve boosted our trust in influencers because they’re a familiar, accessible face that has proven themselves as a source of information in their industry.

You’ve seen this, but maybe you’ve never noticed. Take Kim Kardashian for example. She’s promoting third party products subtly throughout her timeline and being paid very well for it. Don’t worry; there are more accessible ways than celebs.

For example, in my early years of digital marketing, I was able to grow a cosmetics company by reaching out to micro-influencers in the cosmetics space. I’d offer them small amounts of money to promote my client’s products and link back to their page.

Consider reaching out to micro-influencers in your space and making some small deals. They’ve become a standard practice in social media and there are websites dedicated to finding influencers to promote your products.

Tip: Be wary of influencers who have a significant following, but low engagement.

Now, take everything you’ve learned, get out there, and take over your industry (at least on Instagram)! If you ever want to talk about marketing strategy, Yas is your #1 destination. Check out our many fantastic marketing services by clicking the button below!

 

CommunityWeb DesignWriting

YasTech Talks Website Essentials at ‘Ideas on Tap’: Content is King

Back in May we were asked to present at a local networking event called “Ideas on Tap“. This event is put on once a month by Vendasta (a large tech company headquartered in Saskatoon). Each month features a new topic and Saskatonians are invited to come, grab a beer, some snacks, and be enlightened as community members talk on their specialty.

Our specialty, of course, is anything and everything to do with websites. When we were asked to present at the May 27th IOT “Website Essentials”, we jumped at the opportunity. There are so many things that are essential when it comes to websites. However one stood out above all. Content. That’s right. No matter how stellar your design, how good your SEO – without quality content, your website will not be doing it’s main job –  that is converting visitors into customers.

Of course we needed a cool way to present this (without boring everyone to death), thus our presentation titled “Content is King – A Cliche Packed Presentation” was born.

Here are the highlights of our presentation.

Or if you’d rather not read, scroll down to the bottom of this post to watch the video or click here.

4 Clichés on WHY Content is ♕

make an impression on the web

1.Beauty is in the eye of the beholder

Visual Appeal. Beauty is in the eye of the beholder.

  • Make an impression

website conversions

2. Dangle a carrot in front of them.

Conversions. Dangle a carrot in front of them.

  • Turn those visitors into customers

SEO

3. Finding a needle in a haystack.

SEO. Finding a needle in a haystack.

  • Your content needs to be found.

content for brand engagement

4. Love is blind.

Engagement. Love is blind.

  • Use content to engage customers with your brand

4 Clichés on HOW to Make ♕ Content

quality website images

1.A pictures says a thousand words.

Professional Only. A picture says a thousand words.

  • Turn those visitors into customers with quality images

know your audience with web content

2. When in Rome, do as Romans do.

Know Your Audience. When in Rome, do as Romans do.

  • Speak their lingo, tell them what to do, show them what they want to know & don’t forget the CTAs

blogging web content

3. Built like a brick shit house.

Blogging. Built like a brick shit house.

  • Your most solid source for content. SEO, engagement & building creditability

writing web content

4. It’s go time.

Write Right. It’s go time.

  • When it comes time to write, don’t forget keywords & your audience

Last take-away….Time is money.

♕ Don’t waste time. Create some content.content strategy

  • One last take-away is give yourself a deadline. Force yourself to have it done by a specific date. Continuously improve later. And try to keep your content fresh and updated.

 

Watch the Video Here:

MarketingSEOSocial MediaWriting

9 Easy Steps on How to Write a Blog Post

9 Easy Steps on How to Write a Blog Post… and Why You Should.

Why Blog?

How do we get our website to the top of Google?

This is a question (and sometimes demand) we get from clients on an almost daily basis. And fair enough. I mean, a person can understand why a business would aspire for high google search rankings for the services they offer. After all, their livelihood depends on it. A person wants a plumber they Google it. Gone are the days of sifting through the yellow pages. This is not a shock to anyone and I’m not telling you anything you don’t already know.

What most clients don’t know however is that SEO (getting to the top of Google) is not something that happens overnight. SEO is a long-term strategy and something they will need to work at regularly. When we develop websites we do optimize all code, page titles, etc. to be search engine friendly. Though think of that, if you will, as more of laying the foundation of a house. It is up to you to build your amazing SEO home of your dreams. But how you ask? Content, Content, Content.

Blogging for the Win!

Blogging is the best thing a business/person can do for their website’s SEO ranking for a couple of reasons:

  1. Gives you something to share on social media accounts
  2. Acts as a way to provide frequent and fresh content to your website

But I don’t know how to blog!

Fear not friend, blogging isn’t as bad as you think. And everyone’s doing it. In fact because of this, there are tons of resources at your disposal. Like this awesome article by HubSpot (even has free blogging templates).  Just follow these steps below and you will be golden.

Blogging 101: How to Write a Blog Post

  1. Know your audience. Speak their lingo & to what they care about.
  2. Topic. Your title will likely change and evolve after your post is done, but one must always start with a topic. Often you will have honed into a more specific niche topic by the time your post is done.
  3. Write a captivating intro. Remember you’re trying to keep them interested not bore them to death.
  4. Organize, Organize, Organize. Cause nobody likes clutter.
  5. Write. Perhaps both the most obvious step and one people struggle with most, but hey thought we’d add it in.
  6. Proofread & edit.  Beyond grammar you want to make sure it’s visually appealing. Pictures & layout must be top notch.
  7. Add CTA (call-to-action) at the end. Bring out your inner bossy & tell readers what to do. Where do you want them to click next?
  8. Optimize post for SEO. Check titles, keywords, links. Make sure you have the content you want to be ranked for within your post.
  9. Pick a jazzy title. Again the point is you want people to read your blog. A good hook, line and sinker.

Blogging is Easy

So there you have it. The most important steps to remember when writing a blog post. If that good old #5 is what’s putting you off, don’t worry, not everyone can be an Ernest Hemingway.  Check out these awesome and free Blog Templates from Hubspot!

Are you putting off getting a website built? Check out our post on Why Every Business Needs a Website where we debunk all the bad excuses out there as to why someone might be putting off getting started.

Subscribe to our newsletter below to stay in the loop. We’ve always got more in our bag of tricks.

MarketingSEOSocial MediaWriting

What Type of Content Marketing is Best for My Business?

Content Marketing 101: Types, Benefits & tips.

It is safe to say most businesses today now do some form of content marketing. As Mr. Barry Feldman of Feldman Creative states,

Content marketing battles are in full force. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.

With so many types of content out there, choosing what is best for your business and strategy can be tricky. What are the benefits of an infographic, blog post, or e-book? What should I post to social media? Would it be good for my business to send out e-newsletters?

Knowing where to start can be overwhelming.

But do not panic because… “Help is on the way dear! Help is on the way!” (insert Mrs. Doubtfire accent).

Feldman Creative (the guru when it comes to online marketing) has created this awesome infographic to help get you started and educated on the most popular types of content marketing. Take a look!

content marketing types

Source:

http://feldmancreative.com/2016/02/types-of-branded-content/

Are you putting off getting a website built? Check out our post on Why Every Business Needs a Website where we debunk all the bad excuses out there as to why someone might be putting off getting started.

Oh, and don’t forget to signup for our newsletter below to stay in the loop with all our new online marketing tips.

Web DesignWriting

Million Dollar Blog Project – Journal 2

Let’s start with a brief recap for those just joining us. We recently launched a new blog called bestpsdfreebies.com, and like every blogger we wanted it to be wildly successful. After doing some searching online we decided to sign up for the Million Dollar Blog Project put on by Think Traffic. You can learn more about it here http://thinktraffic.net/mdbp/.

On one of the MDBP posts they said, “people who keep an accountability journal consistently outperform those who don’t keep journals by a wide margin”. This is our journal.

If you missed our first journal entry, you can read it here https://www.yastech.ca/news/million-dollar-blog-project-were-in/.

We have been learning a lot, so let’s dive in…

What we did

Over the past two weeks we have dedicated ourselves to posting new freebies on the website at least three times a week. This might be a tough trend to keep up with but one way this has helped is with search engine traffic. More and more people each day are finding our site by searching new key terms.

We have also been able to find a couple more great places where we can place our content online that drives traffic back to our website. Our top two referral sites are Creattica.com and Design-Newz.com.

One new thing we have started is Pay-With-a-Tweet Friday’s. On Friday’s we release a premium design freebie and only give visitors the download link after they have tweeted or liked our post. To be honest I thought this would have helped our social media traffic more than it has.

Lastly, we have been able to convince a couple bigger blogs to post one of our freebies to their site. Both of these sites will be posting our content this week and we stoked to find out how much this might help our traffic numbers.

What we learned

Be consistent and always learn from others. We were denied guest posts on a couple large blogs but by making our content better and continuing to ask, we have landed some fairly large opportunities to expand our audience.

We have feel like the quality of our freebies has gone up. Sure there has been a couple days where we had to scramble to get something up and could have spent more time on something, but overall the experience has been good.

Google is a powerful source of website traffic. We have had days where we have seen over 140+ visitors just from Google organic searches. Quality content, strong titles, and a growing list of back-links have helped us rank well for many keywords.

What we plan to do

Our email subscribers are trickling in quite slow, so we are going to be working on an exclusive freebie for visitors who sign up for our newsletter. We are confident this will help our numbers.

Our first WordPress design is complete, so we are going to start on the development here in April. We want to launch this theme on Themeforest near the beginning of May, but know we have a lot of work ahead of us if we want to release a quality product.

We still want to create some type of contest to run for a large design blog. Like we said in our last journal entry, this might just mean designing a premium file for Graphic River and give a few of them away for free.

Our Successes

Our first month online has gone quite well. We have seen nearly 5000 unique visitors on our site and over 3500 freebie downloads. We never really set a goal for our first month as we weren’t really sure what to expect. Our goal for our second month is to double our unique traffic.

We continue to make great connections online and hope to continue to build relationships with other bloggers. Others are starting to contact us to have us guest post on their blogs so we hope take advantage of this and continue to build our audience.

 

If you made it all the way to this part of the blog, thank you! I would love to know what you think about our Million Dollar Blog Project posts and know if you are learning anything so please leave a comment below. Stay tuned. In two weeks we will follow up with how we are doing and if we actually did the things we said we were going to do.

MarketingSocial MediaWeb DesignWriting

One Reason to Start Email Marketing Now

One of the most common questions I get asked is, “What is the best thing I can do to market my company online?” My answer is always EMAIL MARKETING. Finally, I found an infographic that highlights why everyone needs to start using email marketing as one of their main online marketing strategies.

Email Marketing

What this proves is that literally everyone who uses the internet has an email account. Email is not going away. You need an email account for everything now. You need one to sign up for Facebook, Twitter and Google+. You even need an email address to create an account on iTunes to buy music and videos. So the only time email is going to become useless is when the Internet become extinct.

Sending out an email newsletter to your list on a regular basis helps keep your products and services top of mind. You can also use newsletters to educate your list and stand out as an expert in your niche. I can go on and on about how email newsletters are beneficial, but we have already written a couple blog posts about this topic. In a blog post we did back in April, “Email is Dead, So Why Does YasTech Tell Me To Do an Email Newsletter?”, we went into further detail about staying top of mind. We also wrote a post on “Email Newsletter Writing Advice”, that shows you how to write an effective email newsletter.

If you aren’t sending a regular email newsletter out, I encourage you to try it out. The cost to try it out maybe only be a couple hours of your time. Contact us, and we can help you get setup with an email service and you can be sending effective marketing emails in no time. You can even signup for our newsletter service here.

Ready to get started?

Start your project