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5 ways to ACTUALLY grow an Instagram Audience

Follow these 5 tips to engage with your existing audience while attracting new potential customers organically:

  1. Presentation is Key

Before you worry about content, you need to make sure your profile fits your brand. Cater the look and feel of your page to your specific customers.

For example, if you’re a clothing boutique, you might want to go with a sophisticated bio, minimal icons, some contact links, and maybe a quirky emoji to tie it all together. If you’re a mechanic, you’ll want straight-forward language, plenty of contact information, and no icons or extras that aren’t necessary.

Here are some examples of different Instagram profiles:

  1. Your Posting Frequency

This will vary from business to business, so the first thing I recommend is seeing how your top-of-industry competitors are doing it. I’m not talking about your local competitors, but the Pepsi or Starbucks of your industry.

These companies will often post 2-3 times a day in addition to 5 story posts. While this may sound daunting, there are important reasons:

Almost all social media platforms use algorithms and Instagram is no exception. Frequent posting will tell the algorithm to show your posts in the trending section.

To put it simply, the more you interact on Instagram, the more Instagram is going to reward you. If your posts get plenty of comments, tags, likes, and shares, they’ll sky-rocket to the trending pages.

  1. Post With Purpose

Engagement is key to a successful Instagram page. It’s no wonder meme and celebrity pages dominate the space—the nature of their posts is extremely engaging.

What makes them so powerful is that their pages get a reaction out of viewers, which make them like the post and want to share it with their friends by tagging and commenting.

This constant interaction boosts their pages to the top of the trending page because Instagram’s algorithms can expect consistent success.

It’s up to you to decide how your type of business should be posting engaging content. A cosmetics company might post videos of makeup tutorials, giveaways, and new product reviews. Viewers want to watch these videos, talk about the products, and share the content with their friends.

  1. Be Social, TRULY Social.

Getting engagement on Instagram is all about using the algorithm to your advantage. Aside from posting, there is one other way to maximize your chances of getting in front of clients faces; being truly social.

The best technique for getting social on Instagram is to search trending hashtags in your field and engaging with trending posts. Often times, you’ll find people talking about products in your field or even see your competitors’ posts.

This can all be used to your advantage by doing one simple thing—engaging. Like, Comment, Tag, Share, Repost, and repeat. Make yourself a part of the online community and watch your brand recognition grow, not because of the ads you’re running, but because each of these viewers have interacted with you personally.

This engagement tells the algorithms that your page is active and a prime candidate for the trending page.

  1. The Tactic That You Didn’t Think Of

Here’s the secret that might help you make the transition from small business to industry powerhouse (on the gram).

Social Media Influencers!

Now, this can be costly, but it’s one of the best ways of marketing online in the modern age.

Let’s face it, ads and big corporations have left a bad taste in our mouths and have made it hard to trust what we see online. At the same time, we’ve boosted our trust in influencers because they’re a familiar, accessible face that has proven themselves as a source of information in their industry.

You’ve seen this, but maybe you’ve never noticed. Take Kim Kardashian for example. She’s promoting third party products subtly throughout her timeline and being paid very well for it. Don’t worry; there are more accessible ways than celebs.

For example, in my early years of digital marketing, I was able to grow a cosmetics company by reaching out to micro-influencers in the cosmetics space. I’d offer them small amounts of money to promote my client’s products and link back to their page.

Consider reaching out to micro-influencers in your space and making some small deals. They’ve become a standard practice in social media and there are websites dedicated to finding influencers to promote your products.

Tip: Be wary of influencers who have a significant following, but low engagement.

Now, take everything you’ve learned, get out there, and take over your industry (at least on Instagram)! If you ever want to talk about marketing strategy, Yas is your #1 destination. Check out our many fantastic marketing services by clicking the button below!



How to Include Online Analytics in Your Year-End Review

If you’re looking to grow your business in 2019, then this article is for you.

I believe that looking back at the end of the year can help transform how successful you’ll be in the next year. Many businesses undergo quarterly reviews, but some only review their last quarter of the year to save time. I urge you to review your full year, as it’s easier to spot trends over a longer timeline.

Preparing for your review

Before you start diving into stats and analyses, it’s important to identify the intention for your review.

  • What do you want to learn, and why?
  • Are you wanting to improve your marketing?
  • Improve productivity?
  • Find efficiencies?

Answering these questions will give purpose to your evaluation.

Where to Begin

When it comes to marketing reviews, I’d suggest looking at these 3 main areas:

  1. Google Analytics
  2. Social Media
  3. Lead Conversions

Google Analytics review

Google Analytics

I’ll assume you have Google Analytics set up on your website. If not, check out this guide.

There’s a lot of data in Google Analytics, and it can get overwhelming fast. The key items to evaluate when reviewing your analytics are:

  1. Performance of your marketing campaigns
  2. Your overall traffic growth.
  3. Your bounce rate

Performance of Marketing Campaigns

Follow these steps to review your marketing campaigns:

  • First, identify the time periods during the year where you ran a marketing campaign. Maybe it was an Adwords Campaign, SEO campaign, or maybe email newsletter campaigns
  • Go to Acquisition->All Traffic->Channels, and choose the date range of your campaign, and check off “Compare to previous period”.
  • Your results will you show you stats during your campaign and the same period of time before your campaign. If you don’t feel this is a good comparison, you can also compare to last year’s stats. Do this for each identified campaign

Google Analytics Acquisition Channels

  • Evaluate each campaign to determine whether it met the result you wanted. Did the campaign generate the traffic you were expecting?
  • If you set any ‘Goals’ within analytics for those campaigns, review the results of these goals. If you need help setting goals, check this out:

After you’ve reviewed each of your campaigns, determine which ones yielded the best results and which ones aren’t worth doing again.

PRO TIP: Evaluate every campaign as soon as it’s done to save time at the end of the year!

Traffic Growth

Next is your overall traffic growth. You can read this information month by month, or as a full year. Let’s walk through a full year analysis:

  • Within your analytics account, go to Acquisition->All Traffic->Channels
  • Edit the date fields in the top right corner to be Jan 1 to today’s date and check off ‘Compare to Last Year’.
  • You’ll be able to see a percentage of growth for each of your traffic channels including direct, organic search, referral, social, paid search and others. This will give you an idea of which channels you’ve seen improvement on and which ones need more attention.
  • You can also review what pages on your site have been most popular or grown in traffic by doing the same date comparison on Behavior->Site Content->All Pages

Google Analytics Compare Last Year
Traffic analysis is a great way to see if your marketing is improving or not. Your website is the hub of your marketing wheel, so improving website traffic is a definite must.

Bounce Rate

In technical terms, Google’s bounce rate measures any session that begins and ends without triggering more than one request to analytics. In other words, this is how many people get to your website and leave without interacting with it.

The best way to get a real idea of your bounce rate is to return to the pages overview and focus on the sections depicted in the following image:

I’ll give an example analysis of our own website’s bounce rate: It’s clear that we’re seeing an increase from last year (a bad thing), but a glance at the information right below that shows me that the rate from our home page has decreased considerably (a good thing). Here’s what has changed:

  • We launched a new website
  • Our page views have increased
  • Our new website has many more pages than the old one
  • Customers are landing directly on some of our inner pages due to ads, referral traffic, social media, etc.

Over all, this tells us that we’ve been doing great work catering to our viewers that land on the home page, but that we can work on making our interior pages more interactive.

Social Marketing Review

Social Media


To find out which posts are most popular on your Facebook page, follow these steps:

  • Log into Facebook and open your Pages Manager
  • Once you’ve opened your Page, go to the Insights tab
  • On the left, click on Posts
  • Along the top, click Post Types
  • At the top you’ll see each Post type with their average reach and average engagement
  • Under this will be stats on each post
  • Go through your list of posts to determine which ones performed the best, and which ones had no engagement

Facebook Insights

If you ran any paid marketing campaigns within Facebook, you can also review your Promotions tab under Insights.

Other Channels

If you also use Instagram, Twitter, LinkedIn or Youtube in your business, you can follow a similar strategy to find out what has been most popular on those channels.

Look for trends and try to identify what has worked for you in the past. Social media is always changing, so try to stay up-to-date throughout the year.

Lead Conversion Funnel

Lead Conversions

There are two main components to tracking lead conversion. The first is generating the lead, and the second is converting that lead into a paying client.

One way we track lead generation is by using goals in Google Analytics to determine what percentage of traffic complete one of our online forms. We must manipulate this data a bit because no matter how good our spam protection is, bots or spammers find a way to fill out our forms, too.

All leads that come in, whether they completed a form on our website or called us, are tracked in a tool we use called Trello. We have lists within Trello to follow each lead through the conversion funnel. This can then help us determine how many of our leads are converting into paying clients.

There are many lead tracking tools known as CRMs, and every business seems to do it a little differently. However you track your leads and conversions, make sure you evaluate the data to make sure you’re always improving.

Now What?

Now that you know what to do, go set yourself some goals. You’ve reviewed your data from last year, now go use that to set goals and strategies to have even a better year in 2019.

While you’re at it, kick off the new year with a bang by taking advantage of some of tools and services we offer here at Yas by clicking here!

Guest BlogMarketing

4 Things that Ruin a Headshot

Guest Blog by Kevin Appl, Appl Photo

Professional headshots are an amazing marketing tool for you, especially considering most prospective employers, casting directors, and potential clients will Google you before deciding to connect or not.  We all know the value of an exceptionally well done profile photo.

Since I’ve done about 90,000 professional headshots in Saskatoon, here are a few things that I’ve learned will ruin an otherwise great photoshoot.

Let’s start at the top and work our way down.

1. Hair

Styles change, trends come and go faster than you can say “backcombed bangs” three times in a row. Our studio recommends not debuting a new hair style on the day of your shoot.

Often times for men, we recommend getting a haircut 3-5 days before the session just to let the hair grow back a little bit so it still looks clean, crisp and not fresh out of the barber’s chair new.  

For women it’s the same basic idea. If you’re colouring your hair, stick with a colour you’ve had before to make sure you’re happy. If you don’t colour your hair often, there’s the risk of roots showing or one area of your hair looking slightly more faded than the rest.

2. Makeup

Let’s be honest here—this is one area that has a tremendous impact on the results of the shoot.   We strongly recommend having your hair and makeup professionally done at a salon that you trust. If that’s not an option, the next best thing is to apply your makeup about 15 to 20 percent heavier than you normally would in an everyday scenario.  

Between the studio lights and the slight flattening effect of different focal distances of lenses, it’s vital to add a little extra contouring and shape to your face for the best results. Again, just like with hair, now is not the time to experiment with new techniques or trends.

Something to consider—makeup isn’t only for women. Sometimes men have slightly greasy foreheads or uneven skin. Even a hint of powder is a good thing.  Modern times, guys—it’s ok to wear a hint of makeup on your skin.

3. Clothing

The first rule we have at our studio: bring enough options. It’s not unusual to change your mind at the last minute in regards to the jacket or dress shirt you’ve brought. We like to suggest 2-3 options for flexibility.  

It’s very important to avoid wearing anything that has super bright colours, patterns or logos. The emphasis of the photo needs to be on your face and not the distracting polka dots or the giant eagle logo on your shirt.

Darker or neutral colours that complement your skin tones are the best. Typically, it’s best to avoid yellows, pastels, and pinks for headshot photos—they often aren’t as well-received in a professional situation.

In regards to jewelry, simple is better. If you’re unsure, bring options to the studio and we can decide if that beautiful statement piece necklace is a good fit for your outfit. Scarves are a nice alternative and can be used in a pinch to add a little accent of colour.

Men should avoid wearing wild-patterned ties (if at all). Its distracting visually and can date the image quite quickly, too.

4. Lack of Communication and Unreal Expectations

Trust your photographer to sweat the small details and work on posing with you. Having fun, making a silly face during a test shot or cracking jokes helps relax both parties, and relating to the camera becomes easier at that point, too.

Micro managing, being exceptionally hard on yourself, or just generally being in a negative headspace essentially ruins any shoot chemistry. It’s imperative that you communicate where and how the images are ultimately going to be used.

If it’s for an acting portfolio, it’s clearly going to be different than a law office or a LinkedIn photo.  Often times, a headshot needs to be versatile enough to be used in an advertising campaign or on a billboard, too.  

Those are all things that need to be discussed. Get out there, have fun, and smile!


Kevin Appl is a Saskatoon-based commercial hybrid photographer/videographer with 10+ years in the industry. His specialties include headshots, product photography, architectural images, real estate videos and video business profiles. When he’s not obsessing about learning new audio and visual media techniques, he enjoys spending family time with his wife and toddler son watching episodes of Paw Patrol repeatedly.

Find him here:


BrandingMarketingWeb Design

Yas’ Ultimate Branding Library


Finding all the information you need about your business’ brand isn’t easy, which is why we’ve done the legwork and compiled all the resources you need right here!

Sure, some of these industry leaders are our competitors, but we believe in providing you with everything you need to make an informed decision about your brand.

We’ll take you through five very important steps in deciding developing your brand, which are:    

  1. Creating Your Company Values

  2. Deciding on a Mission Statement

  3. Picking Your Colors

  4. Finding Your Typography & Fonts

  5. Selecting Your Web Designs

Find a summary of each resource in the categories below so you know where you need to delve deeper and where you don’t!


Understand what your Company Values are, why you need them, and how you and your team can develop them.


The Muse

  • Determine Who Should Be Involved
  • Brainstorm About What’s Important to You and Your Team
  • Consolidate and Define
  • Frame Your Values According to Your Team’s Culture
  • Evaluate Your Values as a Complete Set


  • List Who You Like and Why
  • List Who You Don’t Like and Why
  • Brainstorm Values
  • Repeat
  • Make Values Easy to Remember


  • Why Core Values are Important to Businesses
  • What to Consider When Choosing your Company’s Core Values
  • The Best Company Core Values: A How-To


  • What are Company Values
  • Defining Your Company’s Values
    • So, Where do You Even Start?
    • Who do You Involve?
    • The Core of It
    • What Was the Result?
    • What Comes Next?

Threads Culture

  • The Wrong Way to Use a Core Values List
  • Threads Method to Make Your Own Core Values List
  • What You Need
  • Step #1 — The Core Values List Question
  • Step #2 — Creating the Core Values List
  • Step #3 — Organizing Your Core Values List
  • Step #4 — Selecting Your Core Values
  • Step #5 — Defining Your Core Values
  • Next Steps

Cornerstone OnDemand

  • Assess Your Current Organizational Culture
  • Review Your Strategic Business Plan
  • Determine the Culture Needed to Achieve Your Plan
  • Decide if Your Values Need to Shift
  • Define What Your Chosen Values Really Mean
  • Incorporate These Values into Organizational Processes

Talk Business

  • Step 1: Understand Where the Company Stands at the Moment
  • Step 2: Review the Current Strategic Plan
  • Step 3: Consider the Cultures
  • Step 4: Choose the Values
  • Step 5: Define the Meaning of the Value
  • Step 6: Incorporate the Values Into the Processes of the Organization


Take your personal and company values and turn them into a powerful Mission Statement that will set the tone for your business.


Kinesis Inc.

  • Your Mission is Your Core Purpose
  • Why You Should Have a Strong Mission Statement
  • Examples of Mission Statements

The Balance

  • Describe What Your Company Does
  • Describe How Your Company Does What It Does
  • Add Why (Your Company Does What It Does)
  • Put Your New Mission Statement to Work

Seapoint Center

  • Step 1: Determine Why You Want to Write a Mission Statement
  • Step 2: This Next Step Corresponds With Your Selection in Step 1
  • Step 3: Consider What You Offer from Your Customer’s Viewpoint
  • Step 4: Now, Write a Brief Statement of No More Than 25 Words
  • Step 5: Involve Others

Community Tool Box

  • What is a Vision Statement?
  • What is a Mission Statement?
  • Why Should You Create Vision and Mission Statements?
  • How Do You Create Vision and Mission Statements?
    • Learn What is Important to People in Your Community
    • Decide What to Ask
    • Decide on the General Focus of Your Organization
    • Develop Your Vision and Mission Statements
    • Obtain Consensus on Your Vision and Mission Statements
    • Decide how You Will Use Your Vision and Mission Statements


Now we get to the visuals. Take a look at what branding colors can mean, some suggestions and trends, and a ton of examples to inspire you.


Help Scout

  • Misconceptions Around the Psychology of Color
  • The Importance of Colors in Branding
  • 5 Dimensions of Brand Personality
  • Color Trends for Men and Women
    • Men’s and Women’s Favorite Colors
    • Men’s and Women’s Least Favorite Colors
  • Color Coordination and Conversions
  • Why we Prefer “Sky Blue” Over “Light Blue”
  • Finding Your Own Palette


  • Why Branding Colors Matter
  • Application of Branding Colors
  • How to Determine Your Brand Identity
  • Emotional Associations of Each Color
  • Formula for Building a Brand Color Scheme
    • Plan on Choosing 3 Colors
    • Choose Your Base
    • Choose Your Accent
    • Choosing Your Neutral
      • Monochromatic
      • Analogous
      • Complementary
      • Triadic
  • Know When to Color Outside the Lines


  • Red and Orange
    • Coca-Cola
    • Target
    • Vodafone
    • Orange
    • Home Depot
    • easyGroup
  • Yellow and Green
    • Veuve Clicquot
    • Caterpillar
    • JCB
    • John Deere
    • Harrods
    • Starbucks
  • Blue, Purple and Brown
    • NHS
    • Tiffany & Co
    • Facebook
    • Cadbury’s
    • UPS
  • Pink, Black and White
    • T-Mobile
    • Hotel Chocolat
    • Guinness
    • Apple


  • Food & Beverage
    • Talor Jorgen Coffee
    • Gold Bar Whiskey
    • Omakse Room
    • Hurly Burly Live Cultures
    • H + J
    • The Street Food Collective
    • Flor de Viento
  • Lifestyle
    • Rasaru
    • Basetti Home Innovation
    • Tour & Travel
    • Blue Saigon
    • Mutual Attraction
    • NAU
  • Digital
    • Cashtree
    • Mobu
    • SM Protect
    • Hidden Characters
    • Wokine
    • Waaark
  • Big Brands
    • DropBox
    • Google
    • Uber
    • Lufthansa
    • Asana
    • Evernote
    • SpaceX
    • National Geographic
    • Bang & Olufsen
    • Spotify
    • Airbnb
    • Grand Budapest Hotel



This one has too many choices to list, but you’ll love seeing the hundreds of brand colors from 500px to Zopim

Fast Company

  • What Your Logo’s Color Says About Your Company (Infographic)
    • Red
    • Yellow
    • Blue
    • Orange
    • Green
    • Purple


  • Rich and Adventurous
  • Warm Antique
  • Waimea Waters
  • Tropical Punch
  • Bolivian Beauty
  • Fall Collection
  • Very Venice
  • Vintage Sundown
  • Marigold Mix
  • Nordic Woods
  • Green and Gold
  • Balearic Bounty
  • Aqua Army
  • Siesta Hour
  • Mellow Musings
  • Afternoon Delights
  • Greek Salad
  • French Connection
  • Serene Sakura
  • Morning Mist


It’s not what you say, but how you say it! According to the industry, these are the powerful strategies you can employ for picking the perfect typography and fonts.



  • Handwritten Fonts
  • Watercolor Fonts
  • Vintage Slab and Script Fonts
  • Helvetica and Helvetica Alternatives
  • Creative Experimental Display Typography
  • Responsive Fonts for Web
  • Mid-Century Fonts
  • Refined Serif Fonts


  • Hero Fonts and Bold Typefaces
  • Serifs ARE BACK
  • Expressive Typography in Broken Grid Layouts
  • Hero Fonts and Large Letter Sizes in Paragraphs
  • Pictograms, Icons and Emojis Decorate Our Paragraphs
  • The Evolution of the Paragraph in Web Design

Design Shack

  • Color Fonts and Type
  • Simple, Bold Sans Serifs
  • Highlighted Type
  • Cutouts and Overlays
  • Layering with Other Elements
  • Text with Gradients
  • “Overdone” Effects
  • Custom Everything

Digital Synopsis

  • Serifs Will Dominate
  • Retro Makes a Comeback
  • Bigger will be Better
  • Cutouts and Overlays
  • Highlights and Underline
  • Hand Drawn Letters
  • Gradients Will Take Over
  • Custom Fonts Will Emerge
  • Colorful Fonts Will Be the New Black
  • Transparency in Typography


  • 1970s-Style Serif Fonts
  • Retro Reactions to Geometric Type
  • Colour Fonts
  • Custom Fonts Designed In-House
  • No Trends

Creative Boom

  • Harriet
  • Larish Neue
  • Ogg
  • Domaine Display
  • Transcript
  • Opposit
  • Moniker
  • Trade Gothic Display
  • Mont
  • Noe Display


Finally, it all comes together! The tone, theme, and imagery of your company fit together to create a customer experience they’ll never forget. You’ll be surprised by what websites can really do.


Boral Agency

  • Personalized UX
  • Voice User Interface
  • Practicality and Content Centered UX
  • Minimalism and Bold Typography Designs
  • Augmented Reality
  • GIFS or Animations
  • Sticky Elements
  • ChatBots
  • Progress Spectrum
  • Grid Layouts


  • Speed
  • Flat Design
  • Mobile First
  • Broken Grid/Asymmetrical Layouts
  • Shapes
  • Single Page Design
  • Video Backgrounds
  • Micro-Animations
  • Chatbots/Machine Learning
  • Engaging Minimalism or Attention-Grabbing Visuals


  • Non-Standard is an Effective Move
  • Full-Screen video as a Convenient and Informative Element on a Website
  • Geometric Shapes as Freshness and Originality of Web Design
  • Cinemagraphs as an Excellent Replacement for Boring GIF Animation
  • Bright Colors
  • Simple Design & Unique Font
  • Minimalism and Translucent Buttons
  • Using Photos in the Center
  • Natural and Streamlined Shapes
  • UI Trends of 2019
    • Large Headings
    • Minimalism
    • Enough Space Between Elements
    • Bright Colors
    • 3D Elements
    • Gradients
    • Presence of Animation


I love how many of these trends are the same—that’s why they’re called the industry standard!


  • Broken Grid Layouts
  • Illustrations Take Center Stage
  • Brutalism Reaches Mainstream Status
  • More Organic and Oblique Shapes
  • Even More Pervasive Interactions and Animations
  • The Emergence of Maximalism
  • Serifs Put Their Best Feet Forward
  • Floating Navigation Menus
  • The <Video> Element
  • More Immersive “Multimedia” Longform
  • Variable Fonts
  • Content Hubs — or Webhooks? — Get Cool
  • CSS Grid
  • The Quest for the Perfect Digital Design Tool
  • Diversity and Inclusion as Design Challenges
  • The “Pivot to Video” Plays On
  • The Rise of the UX Writer Continues
  • Design. Systematized.
  • Principles-First Design

NJ Marketing & Web Design Agency CMDS

  • Bright Colors
  • Natural Shapes
  • Interactive Backgrounds
  • Minimalist Designs
  • Building for Mobile First

SoftScript Solutions

  • Accelerated Mobile Pages
  • Progressive Web Applications
  • Shadows and 3D View
  • Integrated Animations (Motion UI)
  • Virtual Reality
  • Push Notifications
  • Compatible Extensions
  • Mobile Web
  • Single Page Websites
  • Artificial Intelligence Support
  • Flash to HTML5


  • Minimal and Comfort
  • Futuristic Designs
  • Custom Illustrations and Videos
  • Shadows for Extra Depth
  • Responsive Web & Logos
  • Minimal Studio Shots
  • More Negative Space
  • Focal Points
  • Animations, GIFS and Cinemagraphs
  • Micro Interactions
  • Bright Gradients & Vibrant Colors
  • Big Bold & Creative Typography
  • Particle Backgrounds
  • Create More Space with Split Page Design
  • Monocolor and Hybrid Icons
  • Tell Stories to Retain Users
  • Make Your Content Print Ready


  • Multiple Brand Color Schemes
  • Color Gradients are Making a Comeback
  • Better Branded Social Media Images
  • Unconventional Colors Everywhere
  • Bold & Handwritten Fonts Dominate
  • More Custom Illustrations
  • Better GIFS, Less Reactions
  • Cinemagraphs are Gaining Traction


Thanks for taking the time to stop by Yas’ Ultimate Branding Library! I hope you found everything you were looking for, and I invite you to come back again to find even more inspiration. If you’re in need of Branding Services, check out our Brand Identity page and contact us to get started.

MarketingSEOWeb Design

Top 8 Most Important Qualities of a Great Website

Imagine your customers seeking out your products and services, rather than you having to go out looking for them. Sounds great, right? With the right website, it’s possible! Here are some of the most important qualities your customers are expecting from you:

First Impression

Think about your first few seconds on any website. You make a lot of decisions in these crucial moments, and so does your customer.

When it’s good: Your website will build trust, show that you care, and help your customer navigate.

When it’s bad: Your website will tell your customer that you don’t care and chase them away with slow loading times, unsatisfying imagery, and errors.

Search Engine Optimization (SEO)

Google’s goal is to provide its users with the most relevant, trustworthy, high-quality experience they can. Here are some of the most important SEO factors:

  • How many other websites are linking to this page?
  • Does the page load quickly?
  • Is it easy to navigate?
  • How long are people spending on each page?
  • Is the content right?
  • Are there images or videos on the page?

When it’s good: Google will rank your site closer to their #1 spot on the first page, which means your customers are more likely to find you before they find your competitors.

When it’s bad: Google will bury your website deep where your customers may never look.

Quality Images and Video

Images and video portray emotion, which helps your customers relate to your message and values. Eye-catching images are also used to hold your customers’ attention as they read through your pages.

When it’s good: Your customers will see great images of your products and facilities, which will help them feel comfortable choosing you over your competitors. They’ll also spend more time interacting with each of your pages.

When it’s bad: Your customers won’t read about your services or products if it feels boring to them, and low-quality images and videos just won’t hold their attention.

Easy to Navigate

A website that’s user friendly and easy to navigate is essential—the key is a good menu.

When it’s good: Your customers will see your easy-to-understand menus and find what they’re looking for right away.

When it’s bad: Your customers won’t think to look under “About us” to find your “Services” page, or they won’t know what “Our Discoveries” means, so they’ll leave your website and find one that’s simpler.

Quality Content

You need to understand your audience and provide them with the easy-to-read information they expect to find on your website—fast.

When it’s good: Your customer will find the content they need to make an informed decision based on your insightful recommendations.

When it’s bad: Your customer will give up on finding the information they need because, like many in this day and age, they don’t like reading.

Mobile-Friendly is a Must

More than 70% of your users are accessing your website from their mobile phone; catering to this audience is a must.

When it’s good: Your customer will be able to experience your entire website seamlessly, giving you every opportunity to convert them.

When it’s bad: Your customer will get fed up with scrolling side-to-side in order to read your page and they’ll look for a competitor’s website.

Calls to Action

If your website doesn’t convert your visitors, all of your marketing efforts are a waste. These conversions can make the difference between no customers and too many customers.

When it’s good: Your customer will know exactly where to go to make the purchase after their questions have been answered and your on-the-fence buyer will be motivated to make a quicker decision.

When it’s bad: Your customer will leave your website thinking, “That was a nice website”, but then forget where they found their information and possibly buy from your competitor instead.

Fast Loading

If your website doesn’t load quickly, your customer is going to leave before your site is ready to go. We live in a fast-paced society and you need to keep up with your customer.

When it’s good: Google will recognize this for SEO, and your customers will spend way more time on your website because it’s fast enough to keep up with their attention span.

When it’s bad: Google will penalize your SEO, and your customers will get frustrated very quickly as they try to move between your pages. Chances are, this will cause them to leave.

Now that you know your customer is harder to please than your in-laws, reach out to Yas and we’ll help you make sure your website is in the green for every single category. Call us at (306) 249-9609 today!

MarketingWeb Design

The Top 3 Benefits of a Custom Website

So you’re tired of hearing your clients and staff tell you about how fancy your competitor’s website is and you’re thinking it’s time for your business to catch up, or even better, blow them all out of the water! You’re in the right place.

You’ve heard of Templated Websites and how easy and affordable they are, right? For some smaller businesses, they may be the right solution, but as you’ll see, your business can skyrocket from these Top 3 Benefits of a Custom Website!


SEO—three letters that have been causing an uproar in the online scene over the past few years. They stand for Search Engine Optimization and they’re a fancy way to talk about how close your website is to the top spot of Google’s first page.

Google looks at a bunch of different analytics to decide which websites are the best for their browsers, and unsurprisingly, speed is super important. Google knows that if a website is slow, you aren’t going to spend much time on it, and they want to make sure you’re finding and staying on the top-quality results.

Custom websites have a speed advantage because they’re developed and optimized from scratch making the most out of the least. This means that 100% of the files, styles, and images are meant to be there, rather than floating around taking up space as part of a template. It’s time to say bye-bye to heavy, unused files.

Business Optimized

Okay, take a moment to think about all the different software your company has to use. Point of Sale, Time Tracking, Accounting, Warehouse Management—the list goes on. Now, imagine a website that you can log into and it’s all right there in one place for you. Sounds too good to be true, right?

The possibilities of a custom website are limitless! Using APIs (special code that lets two programs talk to each other) and custom plugins, your website will be built so that your team can use it effectively and efficiently—your website won’t just be another pretty face!

Uniqueness & Branding

Your brand is crisp; every inch of your office follows strict guidelines of design and execution. Client after client compliments you on how unique your experience is, how different your business is than your competitors.

But then tragedy strikes! They get to your website to look at pictures of your management team because they think for just a moment, “I may have gone to highschool with that person”, and what do they see? The same website they’ve seen a thousand times before. No personality, no flair, and none of the experience they thought your business had.

Branding is important, and the unique experience of your website plays a huge part—it’s the mast of your mighty ship, guiding your business through a sea of prospective leads.

BONUS: Growth & Scale

You: One of the few who reads more than section titles of a blog.

Me: A rewarder of the keen and sensible. The least I can do now is offer you just ooooooonnnneeeee more piece of the puzzle!

Think of your favorite place to go as a kid. It’s probably a restaurant, like mine, because eating is just the best, right? How has it changed since then? Is it even still around? Chances are that your favorite place has grown and scaled their business with the changing times.

Now, think about your business and your website. When you add 50 new employees and you open an online shop to go along with your storefront, can you easily update your website to facilitate the changes? With a Custom Website, the answer is yes!


Having been in business for over 11 years now, we understand what it takes to have a successful business and the tasks that need to be completed to have a strong online presence. Investing in a Custom Website has an excellent return on investment for your business.


You take care of your business, and we’ll take care of your online marketing needs!

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