This one’s going to be short. I’m not sure if I had more in mind when I picked the topic, but upon seeing the question as I write this the answer should be obvious.
If you can’t trust them to write a blog/article for your business, then why did you hire them?
Now I’m not talking about whether you can trust them to spell correctly or use proper grammar. Obviously it’s a good idea to have someone else check over the post for those kinds of mistakes before publishing the article for the world to see.
What I’m talking about is the idea that you don’t trust your employee(s) to be able to write about what you do, why you do them or what sets you apart from the competition. If you don’t trust that they can do that in a meaningful way, then you’ve got other issues on your hand.
Once you’ve figured out the reasons why your company is going to have a blog, and you’ve brainstormed a list of topics, find the people in your business who want to write about that and you know are passionate about what you’re trying to do and set them loose. Certainly, be involved in the first few articles to make sure things are on the right track. But once you know they’re not going to encourage the killing of baby seals for sport, you can relax and encourage them to write their thoughts on your industry.
Who knows, you might even find out something interesting about your own company in the process.
Come back tomorrow for the final post in this week long series on blogging. We’ll do a bit of wrap up and preview next week’s topics. If you’ve got any questions or comments about blogging, leave a comment or send us an email and we’ll do our best to answer it in a blog post in the future.