Mike Yasieniuk, Author at YasTech Developments - Page 2 of 21
Web DesignYas News

Announcing YasTech Golf

We are super excited to announce our newest solution, YasTech Golf!

YasTech Golf WebsitesOver the last couple of years, we have built some strong Golf Industry relationships and, based on our client’s feedback, feel we needed to create a dedicated Golf Division. With this launch we have created a website and social channels dedicated to promoting our solutions to the golf industry, and built out a demo website at that showcases our golf specific offerings.

By becoming a Preferred Partner with the PGA of Canada, and a Golfmax Supplier with the National Golf Course Owners Association Canada (NGCOA), YasTech Golf is able to offer attractive pricing and unlimited options for the Golf Industry. We continue to build relationships with golf associations and industry suppliers so that we can continually grow our offerings as well.

Core Offerings

YasTech Golf’s core product offerings are designed to allow clients have the option of selecting specific features to compliment their website, effectively growing their bottom line. These core products include:

  • Website Design & Development
  • Event Registration
  • Fully Integrated Online Store
  • Lesson Booking
  • Golf Course Apps
  • Email Marketing
  • Social Media Marketing

With a team that includes Scott Allan and Travis Robinson, two former PGA of Canada Professionals with a combined over 20 years of industry experience, we have a depth of understanding of the golf industry and their online marketing needs. This team is supported by our web design team in Saskatoon.

Golf Portfolio

Cooke MunicipalHere’s a few of our more recent golf website projects:

We’re are currently working with more great courses and pros and will keep our portfolio packed on our new golf website.

 

Let’s Connect

Here’s where you can follow our golf division:

Website: yastechgolf.com
Demo Golf Course Site: rockyhills.yastechgolf.com
Facebook: https://facebook.com/yastechgolf
Twitter: @yastechgolf
Instagram: @yastechgolf

YasTech will still be working with clients in all industries, but just like our Real Estate tools and Let’s Camp Booking system, we now have a tools specific to help the golf industry.

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Yas News

2017 NSBA Business Builder Award for New Direction

It has taken me awhile to put this post together, but back at the end of March, YasTech was humbled to win the NSBA Business Builder Award for New Direction.

The North Saskatoon Business Association states on their website that this award is “Awarded to the NSBA business that identifies and pursues a new business idea.” The reason we were in this category was for our online campground booking software called Let’s Camp. The development of this software, and its continued development, has been one of the key areas of growth at our Saskatoon based business over the past couple years, and it was great to be recognized for it.

NSBA Business AwardOur Let’s Camp booking system was first developed four years ago for a single park here in Saskatchewan. This solution solved the problem of a park manager spending weeks taking bookings over the phone and through email at the start of and throughout the camping season. Campers can now go online and book their own campsites and this frees up the camp staff to attend to other important park tasks.

Today we have over 20 parks in Saskatchewan that use our software, a handful in British Columbia, two in Alberta and two in Ontario. We are focused on continuing to improve the features of this cloud-based software and grow our market share across Canada and eventually the world. One key advantage we have in this niche right now is that there are almost no other Canadian based companies providing a similar solution. To learn more about this software, visit letscamp.ca.

YasTech has been a member of the NSBA for the past few years now and occasionally attend breakfast club meetings and lunch events, but have not been nominated for a Business Builder Award until this year. When we first found out we were a finalist is this category we felt that was recognition enough. When the award sponsor Quinn Magnuson of BDC called our name on stage at the awards night, I was ecstatic and humbled. We were up against some great competition in this category including Firebird Business Consulting Ltd., ProjectLine Solutions Inc., and Treeternity Memorial Forest.

To view a list of all awards and winners for 2017, check out this blog on the NSBA website.

Thanks again to the NSBA for this award. We look forward to continued growth and the opportunity to win more awards in 2018. As a small business in Saskatoon, we highly recommend other small businesses join this organization as it is an excellent catalyst to help your business grow.

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Social Media

Friday Biz Tip #6: How To Get Value From Boosting Facebook Posts

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend.

Let’s talk Facebook. I am sure everyone who has ever made a post on Facebook has noticed the little button that shows up below each post. Let’s talk about that little guy today.

FRIDAY BIZ TIP NO. 6: how to get value from boosting your Facebook posts

When used, this little button can result in an increased reach and engagement of your selected Facebook post. This means more views, shares, and potentially traffic and sales. First off, for anyone who does not know or has not noticed the little button we are focusing on today, let us introduce you!

facebook post boost

There, now that we all know each other, we can begin. Because boosting comes at a price, of course, we get many questions from our clients regarding successful Facebook post boosting. Questions like:

  • When should I boost a post?
  • Why should I boost a post?
  • What post should I boost?

We have also had a lot of clients do Facebook boosting without asking us any questions. Unfortunately, when an inexperienced person does this, it can sometimes lead to wasted time and money.

QUEUE #FRIDAYBIZTIP

Today we will answer these questions and tell you how to ensure you are always getting value when boosting your Facebook posts.

1. When should I boost a post?

Fact: “Facebook gives increased reach to posts that perform well with your audience. This means that the more people who like it, comment on it, share it, etc., the more visibility Facebook will give it in your fans’ newsfeeds.”

Sometimes businesses have the mindset that they should boost a post because they notice it isn’t getting much traction on its own. Let’s think of why this might be… likely because your audience finds it boring, irrelevant, or uninteresting. This is the worst type of boosting you can do! Just because you boost your post for $10 a day does not mean it will get any more interesting or engaging to your audience.

Thus the best strategy for when to boost a post is to:

Boost a post that is already performing well on your page

You already know that people like this post. There are lots of comments, or maybe a few shares. Your reach is pretty decent or maybe even a couple likes! These are the golden posts and the only ones you should spend money boosting.

2. Why Should I Boost a Post?

This one is easy. The only reason you should boost a post is to achieve a business objective. These should be posts with a clear CTA (call to action). Business objectives could be different for everyone, but may include things like:

  • promotion
  • event
  • driving traffic to your website
  • getting more likes to your Facebook page

Basically, boosting a post should always have some sort of call for some sort of action from your audience, or provide an advantage or more exposure to your business. Boosts are not for random kitten pictures.

facebook kitten picture

3. What Post Should I Boost?

This is even easier.

We now know you should only be boosting posts that have been successful with your audience. How do you know what post to boost? Easy again! Facebook provides every business page with an Insights tab. Here you can find all sorts of data detailing your posts, engagement, reach and more!

Of course, you will want to boost posts that are somewhat timely (not something from years/months back). But the stats in here will give you a good idea of what post performed the best and let you know which would be the best to boost.

Here check out this quick video and you can see what we are talking about:

Well there you have it.

A foolproof way to ensure you aren’t throwing your cash out the window. Now you know the best tricks to ensure you are always getting value from boosting your Facebook posts.

Special shout out to Kim at Boom!Social who posts tons of great articles on using Facebook and other social media mediums.

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Web Design

Friday Biz Tip #5: How To Create The Best Complementary Colour Schemes of 2017!

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend. January seems to be a month focused on colour. Or maybe that’s just how we combat this bland, snowy, white season?

Last week we told you about how to keep your colour game (and codes) on point. This week we want to show you another amazing tool that can will make you feel like an artist!

Friday Biz Tip No. 5: How To Create The Best complimentary Colour Schemes of 2017

Fact: in a small business setting, resources to hire in-house marketers or designers are, often times, not realistic. We get that. Given this fact, unfortunately, that means a lot of the time professional marketing and design falls to the wayside. Companies have inconsistent branding, ametuer colour and design elements, and basically… dull material.

But don’t worry! There is help! We have already told you about awesome tools like Canva and ColorZilla to help you along the way with your design work. But we still have one more up our sleeve!

QUEUE #FRIDAYBIZTIP

Meet our good and FREE friend Coolors.co.

Coolors is a colour scheme generator that  allows you to create, save and share colour palettes.

It is simple to use, and literally produces endless amounts of complementary colour scheme options you can use in your marketing designs. To start , pick your brand’s colour (use ColorZilla for that colour code!), lock it in, and start pressing that space bar!

See how easy it is:

 

If you like a colour, lock it and keep going. Not only will this help you create complimentary colours for your marketing and design material… but you may just find yourself taking on some interior design projects too!

COoLORs IS ANother AWESOME web tool THAT WE LOVE, IS EASY TO USE, AND IS OUR FAVOURITE FOUR LETTER F WORD… FREE!

Using tools like Canva, ColorZilla, or Coolors will always ensure that the marketing materials coming out of your small business look like a million bucks.

We hope you found this helpful. Stay tuned for our next #fridaybiztip!

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MarketingSocial MediaWeb Design

Friday Biz Tip #4: How To Keep Your Colour Game On Point

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend. This week (and next) we are talking COLOUR!

#fridaybiztip no. 4 How To Keep Your Colour Game On Point

For anyone who is not a graphic designer by trade, matching colours with your marketing material may not be second nature. When creating materials for your website, social media profiles, posters, blog posts, etc. it is best practice to ensure your branding is consistent on all fronts. Colouring, logos, fonts, etc.

All of this may be easy for a designer to ensure, but what if you don’t have the time/money to spend on sending your marketing material to a designer every time you want to create something?

What are colour codes?

What does RBG stand for?

And what the heck does #ff8969 mean?

QUEUE #FRIDAYBIZTIP

We have already shared an awesome tip on creating your own visual content without a graphic designer. Again, we can’t stress enough how valuable FREE tools like Canva are to small businesses. Especially in the visual and digital marketing age we are in today.

So you already have the tools to create awesome visuals, but how can you make sure your colours match? It doesn’t look professional to have lime green in your logo, but a font that is a shade or two darker. Having the exact colour code of your specific colours is so important to keep your visual identity and branding consistent and on point. Having several versions of promotional material could not only cause brand confusion for customers but just looks plain sloppy.

But how do I find colour codes YasTech?

Presenting one of the most awesome Google Chrome extensions ever… ColorZilla!

Simply install ColorZilla on your Google Chrome browser, and use their slick Color Picker to grab any colour code you can imagine.

colorzilla color picker

Once installed, you will notice a funky little ‘dropper’ along the top of your browser. This handy dandy picker will allow you to select and find the colour code of anything you bring up on your webpage. Watch the screencast below to see how it works in action!

 

Simply copy and paste your colour code and vola!

ColorZilla is an awesome web extension that we love, is easy to use, and is our favourite four letter F word… FREE!

Now you can always rest assured that none of your marketing material will ever be “off a shade or two” from your logo or branding elements again! Whether you are making a Facebook cover photo or a Canva social media post creation, your colour game will always be on point – no excuses!

We hope you found this helpful. Stay tuned for our next #fridaybiztip featuring an easy way to create complementary colour schemes.

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MarketingSEO

Friday Biz Tip #3: Make Sure Google Can Read Your Photos

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend.

#Fridaybiztip No. 3 – Making sure Google Can Read Your Photos

A common goal among any business nowadays is to improve or boost their website’s SEO (Search Engine Optimization). SEO is a beast of its own and simply appearing at the top of Google is no easy feat. SEO is a long term marketing strategy and is impacted by several factors. Some of these factors will be what we continue to share in future #fridaybiztips. One such factor is making sure your website image SEO factors are on point!

But what are the SEO factors of an image?

Why do these factors matter in terms of my website’s SEO?

There are a couple factors to review when adding images to your website. Most of you (who update your own website) have probably seen them and never gave them a second thought. Little beknownst to you, these factors can both impact your SEO and provide another source /means of driving traffic to your website.

We will show you these factors below, but first let us spill the beans on the MOST IMPORTANT thing… WHY these factors matter and how they can help drive traffic to your website.

Queue #Fridaybiztip

Google CAN’T read photos. That’s it.

Why does that matter? Here let us show you those factors we were talking about.

So you are about to add an image to your WordPress website. You head to your media gallery, pick your image and viola! It is now on your site. Have you ever noticed the small fields on the right??

alt text on images

These typically are blank when you first upload a photo but are oh, so important to fill in. Why? Because like we mentioned above, Google can’t read pictures. These boxes give you the ability to tell Google what your picture is, what it is about, or what keywords it may be related to.

But why does Google need to know? Remember how we said, if done properly these factors can drive traffic to your site? Here I will show you what we mean.

Below we Google’d “friday biz tips”. But, let’s say we were not interested in the typical web results for this search, but were instead searching for images associated with this phrase.

helping google read your photos

Because we filled in the related image fields when uploading our images to our biz tips posts, we now show up in Google Images for “friday biz tips”. Now this allows us to drive traffic to our blog post based on an image they may have found.

This is the proper etiquette when uploading photos to your website:

  1. Fill in the Title & Alt Text- describe your photo. Be sure to include related keywords someone may be searching for.
  2. Fill in Caption & Description (optional). If you fill in Caption, this text will show under your photo (up to you if you want your images to display like that). Description you can fill out, but it is not that important to Google when indexing your photos.

Capture4545564

In summary, Google cannot read an image. It can only read these text fields you provide. If you do not fill these fields in, Google will not pick up your image in any sort of image search result. For more information on the impact of Alt Text & Titles on SEO give this a quick skim.

As mentioned before, SEO (and its related factors) is a beast of its own. Factors pertaining to images are no different. Alt Text and Titles of images help in more ways than just indexing on Google. Check out this article for more information on optimizing images on your website. 

 

 

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