Definition from dictionary.com:
Grammar. any member of a class of words that in many languages are distinguished in form, as partly in English by having comparative and superlative endings, or by functioning as modifiers of nouns, as good, wise, perfect.
Here’s a video clip of Apple’s recent iPod keynote with everything cut out except for the adjectives:
It’s a funny video to watch and obviously it takes everything out of context but it does present an opportunity to think about how you present your business and the words you are using. Is your website (or facebook page, twitter account, etc.) using the right adjectives to accurately describe the product or service you are offering to your customers?
What would your latest newsletter, blog post or radio commercial sound like if you listened to it with nothing but the adjectives?