Check out these quick tips on how to start your very first ad campaign. Whether you’re on Facebook, Instagram, or any other social media platform, these tips will apply to you.
1. Gather Your Social Keywords
In the world of SEO, keywording plays an important role in your global rankings on the internet while also helping potential clients find you better. To find your industries’ keywords, I’d recommend browsing your competitors’ websites to see the type of lingo they’re using in their header content. This should give you a good indication of the words their clients are typing into Google.
2. Network with Influencers to mutually benefit from creators in your industry:
Industry influencers are professional social media users sharing relevant posts in your industry. An example of this would be a tech inspired Instagram user posting new technology, software updates, and tips that their followers would be interested in. Because of these influencers’ large following, getting them to do sponsored posts with your advertisement could create content for them, while redirecting viewers to your page.
3. Measure your Stats
Keeping track of what works and what doesn’t is extremely important for the future of a campaign. Learning what resonates with users can help you change your campaign along the way so your content can adapt to what works.
4. Learn the Rules, Or Get Burnt
Websites like Facebook have very specific rules when it comes to running ad campaigns. For example, the rules about doing giveaways and the methods you use to conduct them could get your posts removed. Because of all these little rules, it’s good to know them so you don’t have to cut your first campaign short.
5. Connect Your Social Media to Your Website
Where are your ads directing your clients to? Back to your social media profile? You should be focused on getting clients to the hub of your company: your website. Getting them to spend time interacting with your website can even help your SEO.