It’s that time again…#fridaybiztip time that is!
In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend.
The most obvious first step in your digital marketing efforts is to get a website. But what do you do after it goes live?
Friday Biz Tip No. 7: 4 Free Tasks Everyone Should Do Once Your Website Goes Live
A website that does not help you achieve your goals is not an asset. Your website should be the hub of your marketing and an effective tool to help you solve your online objectives. Thus it simply is not good enough to just throw a website up and hope people will find it. There are tons of online marketing options that can help increase traffic to your website. But for today let’s focus on a few simple and FREE tasks to get you started.
Below are 4 rock solid tips to start getting traffic to your website. All are free and some people just straight up forget about. Some may seem simple and obvious, but trust us, we have seen countless businesses forget to do them.
1. Put your website on your business cards.
Believe me, lots of people forget to do this but it is the most important thing to do after launching your site. Every time you hand out a card to a potential client, contact, etc. you can almost guarantee a visit to your website (granted you established a worthwhile relationship or reason). You are telling them where to go and what to do next. Guide them to your best marketing tool, and help them along their customer journey. Add your website to your email signature and any other marketing materials.
2. Tell everyone you know about your new website
Tell everyone you know about it. That’s right. Tell your family, friends and clients that you have a new website. It is amazing how simple yet effective this can be for a few reasons.
- Your clients, friends, and family are often your biggest and best spokespeople. Maybe they can share it on their social networks or even tell their friends about it. Word of mouth is still probably the most trustworthy source of marketing you can get.
- Your friends and family are usually (hopefully) honest with you. Have them check out your new site and let you know what they think. Feedback is good, it will help you improve what’s already there or may be missing.
3. Add or find your business on Google My Business.
This is one of the most important things you can do! It is easy and you can do this by going here and following the steps. What does this do? Have you ever noticed the map results that appear when you search something in Google? Something like this below:
Completing a Google My Business listing will give you a listing like ours above. It will allow you to enter your hours, contact info, website, reviews, and location. Most people look through these listings when searching for services so it is very important you show up here. If you have questions about this process just call or email, we can help.
4. Get links to your website
Ask suppliers, partners, business associates, friends or family to add a link to your website on their website. SEO is something all websites should care about for a pretty simple reason. The higher your website ranks in the search engines, the easier people will find it. The more links you can generate back to your website, the better Google will believe your site is, and thus, rank you higher.
To sum it up…
Once your website is live, there are a few simple and important things you need to do. Add it to your business cards and email signature, get a google listing, tell your people about it and ask appropriate contacts to link back to your website.
These may seem easy and obvious, but trust us when we say they are extremely effective and often forgotten. Now if someone asks you, “What should I do after I launch my website?”
you can give them these 4 easy and free tasks.
For more information on additional marketing options once your website is live, check here.