August 2019 - YasTech Developments
CalgaryGuest BlogSEOWriting

Digital Content May Soon Emerge at The Forefront of all Business

As many analysts had predicted in the early 90s, internet has gradually taken over our lives. More than 60 percent of the global population is using the internet. Many successful businesses have been established through the internet alone, and with inflating competition, it has become difficult to function seamlessly. In the wake of online business or ‘e-business’ as it is normally called, Digital Content is of high priority. With the right digital content, it is possible to stand out on all marketing fronts. Mentioned below are five of the primary aspects of Digital Content Creation that can help succeed in the purpose of a successful online business.

  • Content is King’: Genuine, But Insightful Content Will Attract Traffic

The core of all types of digital content is the content itself. An attractive outer cover can certainly help gain new customers but the quality of your content will decide how many customers actually come back. From a customer’s perspective, selecting from an infinite array of options on the internet is a tedious job, to say the least. In a world of enormous quantity, ensuring quality in your content may still get you to the top. Companies are slowly adopting business strategies that are centered around quality content.

  • Target Audience: No Point Owning Great Content When You Don’t Know Where to Sell 

Although creating digital content of great quality is essential, marketing your content to the appropriate audience is equally as important. It all comes through extensive study and research of past iterations. The stairway to successful digital content creation includes the study of your audience. Different types of digital content have different purposes. In consumer-specific scenarios, showcasing your purpose and potential to an audience who has no specific interest may lead to wastes of money and time.

  • Optimize” Your Content: SEO Is Key

The internet is loaded with content, be it related to what you intend to search, or otherwise. Major search engines like Google work on their own search algorithms. Search engine optimization (SEO) helps your content gain visibility. The path to successfully incorporating an efficient SEO algorithm begins at the initial stages of content creation. Including the right ‘keywords’ in your content will attract visibility and better the ranking of your content. Instead of simply guessing the keywords, it is easier to implement a regulated algorithm that leverages search engines like Google. For instance, including relevant keywords and modifiers that describe your content, will help you gain visibility and search rankings.

  • ‘Digitalize’: Flooding your Content with Images Will do No Harm

Although analytical data can enhance the readability of your content, nobody likes to be bombarded with an onslaught of textual paragraphs. In such cases, visual data representation will massively boost your data. Showcasing data through graphs, charts, and other visual forms may help improve the readability of your content. The ongoing trends of infographics have proved beneficial to many companies. Research stats have indicated that digital content with images tends to gain better visibility than those loaded with plain text. Additionally, including animations and videos can also boost your content.

  • Social Media: The Mightiest of All Advertising Platforms

In the world of digitalization, advertising your business through social media can create enormous prospects. Nearly half of the global population uses social media. Platforms such as Facebook, Instagram, and LinkedIn help gain a wide customer base. Therefore, creating advertisement-friendly digital content can aptly depict the purpose of your company. 

Digital content creation is the core of successful B2B activities. The era of internet seems to have laid the perfect foundation for companies to adopt marketing strategies revolving around digital content. Innovations in digital content and their visual representation will favor the rise of companies operating in the digital content industry. With the right advertising platforms, digital content creation may help redefine the future of all business.

Author’s Bio:

Tanay Bhalla is a part of the very talented content team at Fortune Business Insights. He is a highly-driven writer with extensive experience in market research. Tanay specializes in blogs, articles and press releases. His approach to writing is simple, intended to ensure a seamless read.

LinkedIn Profile: https://in.linkedin.com/in/tanay-bhalla-5155008b 

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[VIDEO] I Ask My Boss 5 Marketing Questions In 1 Minute

Topic: SEO

  1. What is SEO?

  2. How long does it take for SEO to work?

  3. What’s the difference between an organic listing and a local search listing?

  4. What are Meta Titles for?

  5. As a business, how do I find the right keyword for me?

Topic: Google Ads

  1. How do I get immediate traffic with Google Ads?

  2. What are the different kinds of Ads I can run on Google?

  3. How expensive is retargeting in comparison to other ads?

  4. When would I use Google Ads’ Phrase Match keywords?

  5. How would I know if someone who clicked on my ad actually converted on my website?

Topic: Web Design

  1. What’s a Lead Magnet?

  2. Why does a website need a blog?

  3. Where should I find a call to action on a website?

  4. What’s more important: Mobile design or desktop design?

  5. How do I know if my website is brand consistent?

——————————————————————

I hope you enjoyed my video experiment! If any of the questions caught your attention but we didn’t elaborate quite enough, I’ve included more detailed answers to each of the questions below.

Topic: SEO

 

What is SEO?

SEO stands for Search Engine Optimization and it boils down to how much Google trusts your website. I always explain that Google wants to make sure they look good, which means they’re much more likely to show your link at the top of their organic search if it meets certain criteria such as high page speeds, low bounce rates, mobile-friendliness, trustworthy backlinks, etc.

Google is looking to see if your website has what it takes to provide a suitable answer to a customer’s inquiry, and they measure this by looking at how many people leave your site immediately, and how many stay and interact.

How long does it take for SEO to work?

SEO depends on a ton of factors, but we can usually expect a campaign to show results after about 3 months. An SEO campaign at Yas consists of 2 parts. The first is the on-page audit where we make sure that your meta titles, meta descriptions, anchor links, on-page keywords, etc. are all in-line with what Google wants. The second part comes down to building backlinks, which are links that point from an external website to yours. 

Google’s crawlers can take some time to pick up on back-linking, which is part of the reason SEO is considered a slow, but vital, marketing tool.

What’s the difference between an organic listing and a local search listing?

As Mike mentioned, your local search listing appears in the box with the map (as seen in the image below), and your organic listing is displayed below that map.

 

There is debate about the deciding factors behind who shows up in the local search box, and many sources believe that it involves a lot of the same criteria that the organic listing does, but puts a much larger emphasis on geographical location.

As an example, if you searched for McDonalds on one side of the city, you would expect Google to show you the closest ones first; it would make Google look bad to make you drive across the city, right?

What are Meta Titles for?

As you can see in the graphic below, in Google’s organic search, a website’s meta title is the title that shows up as the main link. From an SEO perspective, Google reads the meta title as “this is what the website is about”, so it’s important to include your main keyword here.

The meta description is similar, being the short description underneath the link, and Google reads this description as an indicator of what can be found within the site. It’s also important to include your main keyword here so it’s 100% obvious to Google that your website is the answer to the customer’s search.

As a business, how do I find the right keyword for me?

There are plenty of resources that can help you find relevant keywords. The example Mike gives in the video is Google’s Keyword Planner. This tool will show you a list of relevant keywords, as well as how often they’re being searched and how competitive they are. Some articles and videos will also suggest you use Google’s search predictions.

In this image, you’ll see that when you go to Google and type in something relevant to your business, it’s going to predict your search based on what most people search. Yes, this means that “Health Food Stores Saskatoon” gets a ton of searches and would make a great keyword! That said, this method won’t show you how competitive a keyword is. Don’t get stuck in the trap where you’re competing for SEO against a company with a much larger marketing budget than you.

Topic: Google Ads

 

How do I get immediate traffic with Google Ads?

This answer is easy—start an ads campaign. The beauty of Google Ads from a marketing perspective is that they’re meant to start getting you results QUICKLY! Google wants to take your money, so you can be certain that they’re going to start using up your daily budget the same day the campaign begins.

What are the different kinds of Ads I can run on Google?

The answer to this question can be either very simple or very in-depth. In This Article by Google, you can see that there are search campaigns, video campaigns, image campaigns, and more. This can get even more complicated when you consider that each of these campaigns has a ton of customization.

As an example, one of the ones I use the most is a retargeting display ad campaign. With this campaign, I use promotional images to target customers who have already been on my site to stay top-of-mind. This limits my audience when compared to a more general display ad campaign, but it’s a great value because I know spending money on people who have shown an interest in my website already can provide an excellent ROI. 

How expensive is retargeting in comparison to other ads?

I answered this one a little in question #2 of this section, but to put it into better perspective, my cost per click for retargeting is usually only a few cents, whereas my cost per click on search ads can be several dollars. The reason for this is that the audience is much smaller and it’s much less competitive.

When would I use Google Ads’ Phrase Match keywords?

As I described in the video, Google Ads has three Match Types. Detailed information can be found here. To sum up, 

Broad Match: Broad match keywords will return results for synonyms, related keywords, misspellings, etc. This will return the absolute most results total, but also the most negative results.

Exact Match: Exact Match keywords are the most limited and will only return results for searches that are exactly your keyword.

Phrase Match: Keywords using phrase match will return results for similar phrases, or any additional words at the beginning or end of your phrase.

You would want to use Phrase Match keywords when there are many applications of your keyword. For example, if your keyword is “Pizza”, then phrase match would allow you to return results for “great Pizza” and “Where do I buy Pizza” etc. Be careful, though, because it will also show for irrelevant searches like “How to make your own Pizza” and “Pizza haters club”. These can be dealt with using Google’s Search Terms workflow. 

How would I know if someone who clicked on my ad actually converted on my website?

Within Google Ads, you can create “events” and “conversions” by inserting code provided by Google Ads into your website. For example, if you have a contact form that leads to a thank you page, you can set an event to trigger every time someone hits that thank you page. 

By including this information in your conversions in Google Ads, you can track how many people clicked on the ad, and how many of those people also filled out your contact form.

Topic: Web Design

 

What’s a Lead Magnet?

A lead magnet comes in many forms, but an easy way to understand them is as a working strategy to collect your customers’ emails. Think back 5 years and remember that almost every website had a spot somewhere on the page that said “sign up for our newsletter”. You can probably think of a few sites you’ve seen recently that still have it.

Now, think of all of the newsletters you’ve signed up for. Maybe I’m a unique case (I don’t think so), but I’ve signed up for 0 newsletters in my life.

I have, however, signed up for one lead magnet. You can find it here. It will likely pop up on your screen when you try to leave Deep End’s site.

The reason Wes got my email was that he was offering free video training with information I actually wanted to learn. Sure, at the end of the free video I was directed to sign up for more, but the point is that I got real value in exchange for permission for Wes to market directly to me.

Why does a website need a blog?

First, I’ll tell you when you don’t want a blog. You write a few posts about banking trends and share the new additions to your team and then work gets a little busy. Before you know it, it’s 2020 and your latest blog post says “published 2013”. This is not a good look.

The main reason you do want a blog, though, is the way that it affects your SEO. Google reads all of the pages on your website, right? If the information is on-point and your website is trustworthy, you can bet they’re going to serve your blog to answer people’s questions.

Think about it: how many times have you seen Google results for a Forbes article? Now, how many times have you seen Google results for Forbes’ homepage? Probably almost never.

Even better, if you write valuable articles that people share freely on their websites and social media, that’s free back-links and publicity for you!

Where should I find a call to action on a website?

I wrote an in-depth article about this question a few weeks ago; it can be found here.

Banner image for the blog Hitting Goals With Your Website's Calls To Action | Edmonton Web Design

To sum up the main points, every website should have two kinds of calls to action. The first is your main call to action that should be visible on every page. It is recommended that this CTA is a different color to stand out and its purpose is to fulfil your website’s main goal. Whether that be filling out a contact form, calling a number, or “shopping now”.

The other kinds of calls to action serve all sorts of purposes. They’re buttons that help your customer take the next step you want them to take on their client journey. If they’re on your home page and read a small preview of your services section, use a CTA to lead them to the full list of services.

Calls to action should be found in every section of the website that could lead customers to that next step.

What’s more important: mobile design or desktop design?

While it isn’t always the case that mobile has more views than desktop, Mike was onto something when he mentioned that Google has started crawling mobile pages specifically. 

Yes, the more people Google sees using your website from a mobile device, the more they’re going to care how your website performs on mobile. If your website isn’t mobile-friendly enough for Google to show to your customers, their dreaded algorithms might show your competitor instead.

So, which kind of design is more important? The short answer is that they’re both extremely important. If one is lacking, your website will fall behind. 

I wrote a more in-depth article about the different types of responsive design; it can be found here.

Faces Masks responsive web design blue orange

How do I know if my website is brand consistent?

To understand this question, you need to visualize what all goes into a brand. Sure, you’ll first think of visual components like your logo and your coloring, but are you paying attention to everything on the following list?

  • Logo System
    • Logo with and without text
    • Logo in black, white, and greyscale
    • Small Logo for Favicon or apps
  • Style Guide
    • Company colors
    • Company fonts
    • Visual cues like image, photograph, or graphic guidelines
  • Communication Guide
    • How your pamphlets are written
    • How your social media content is written
    • The style of your web content
    • Your main messaging surrounding your core values
    • Your mission and vision statements
  • Brand Perception
    • How you classify your brand (cool, innovative, etc)
    • How happy employees classify your brand
    • How unhappy employees classify your brand
    • How happy clients classify your brand
    • How unhappy clients classify your brand

This is not an exhaustive list. Your brand includes everything your company -is- from every perspective. What’s important here is that no matter what I see or hear from you, whether that’s pamphlets, emails, web pages, radio commercials, etc. I expect to see and hear the same thing. 

We all like the familiar, so if your brand new product or service is brand consistent, people are more likely to apply the feelings they already have about you to that new product or service.

So yes, this has been a fun way for me to grill my boss on some common questions and provide extra details to anyone whose interest was peaked. I hope you enjoyed this and that you learned something new, and don’t forget to come back to see more content like this!

Of course, we want to provide you with valuable content, so please send me an email letting me know what you’d like me to talk about (or how you’d like to see me torture my boss in the name of education).

Thanks!

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EdmontonGuest Blog

5 Tips And Tricks To Help You Sell Products On Amazon Canada

About The Author

Ashley Coblentz is a lifestyle blogger currently writing for Synccentric and political journalist. After graduating from college, she worked as a Registered Nurse at one of the largest hospitals in South Dakota until deciding to be a full-time mom. She remains very passionate about the nursing profession and often volunteers in her extra time to teach community education classes on first aid and other related topics. She has one amazing child who keeps her on her toes. Who knew 10-year-olds could have so many questions? If you want to keep up with her and see what she’s writing next you can find her on Twitter or check out her portfolio for other fun reads. 

Selling on Amazon is a good way to turn a profit if you use the right strategies. Amazon is an extremely popular way for people to shop online and Canadians are definitely no exception. Selling on Amazon Canada can be a little more challenging at times but if you know what you’re doing it’s still entirely possible to make a great income this way. 

The key is knowing about tips that work for all Amazon sellers, as well as knowing about tips that work specifically for sellers in Canada. While some tips are universal, some are definitely more geared towards sellers who deal with different sets of rules and fee costs selling in Canada. The way you make great profits is going to vary slightly because of this. 

If you’re thinking about becoming a seller on Amazon’s Canadian website, there are some things you should know. Luckily, there are a lot of great resources out there like Amazon fee calculators to help you along the way. Here are five tips and tricks to help you sell products on Amazon Canada. 

1. Your FBA Products Need To Be Worth It

Using FBA (fulfillment by Amazon) in Canada is a little different than using FBA on Amazon.com. The ideas are the same but as other Amazon.ca sellers will tell you, the costs are a little higher. Because of this, you’ll want to make sure your FBA items are making a good profit. Some sellers who have already tested these things out suggest at least a $10-$15 profit.

Keep in mind that your cost of shipping is higher in Canada so you need to account for that in your item choices. If you can’t make enough in profit to cover higher fees, then choosing a different product is a better idea. You can use an FBA fee and profit calculator to help you make good decisions about profitability too. 

Whatever you choose to sell with FBA the key is to make sure it’s worth the extra costs. This is always going to be the case for any FBA seller but it’s especially true for those who have to accommodate larger fees. Be smart about the products you choose to sell so you don’t end up losing money where you should be making money.

2. Be Aware Of Special Rules

There are a few differences in the prohibited and restricted items when you’re selling on Amazon.ca. You’ll want to make sure you’re aware of those before you start selling so you don’t run into trouble. Not all of these differences are just because of Amazon rules. Many are based on what is able to be shipped into Canada legally. 

Amazon clearly lists the rules for both prohibited and restricted Amazon.ca items so you won’t have to guess at what’s in the clear. Remember that some of the prohibited items aren’t just about risking your Amazon account if you sell them. You could end up losing money because the items can’t get past customs or have to deal with other legal ramifications. 

This tip shouldn’t scare you away from becoming an Amazon.ca seller, it’s just something you should be aware of. Just like any other venture you go on to make money, being as informed as possible is important. With Amazon.ca one of the things you need to know is all the rules that might be different from other sellers. It’s just good to be informed before you start.

3. Monitor The Right Bestsellers

Sometimes there are tips about using the Amazon Bestsellers list to monitor what’s selling well in each category. This is great advice and there are sales rank tools you can use to help you monitor those things more effectively. Just keep in mind that these tips are often written from Amazon.com sellers. 

While the advice about monitoring the list closely is great, you need to make sure you’re watching the Amazon.ca bestsellers instead of the Amazon.com best sellers. This tip might seem too basic to mention but it’s a common mistake first-time Amazon.ca sellers make. Knowing that there’s a separate list for Amazon.ca sellers will put you ahead of the game. 

4. Keyword Tools Are Especially Important

Amazon.ca has fewer sellers than Amazon.com, and that’s not necessarily a bad thing. It is something you want to be aware of though. It will affect how you list your items. While some advice out there will tell you to look at what competitors are using for keywords that’s not as effective for Amazon.ca. 

With fewer sellers, you’ll have more listings you have to create from scratch. That means your keywords are going to be especially important. You won’t have templates from other sellers to use so a keyword tool is going to be your best friend when you’re figuring things out. Use a keyword tool to guide what you list your items as for better results. 

Keywords are a big part of how a customer is going to find your listing so you can’t risk guessing at what’s going to be best. Tools that show you what words are popular in relation to the item you want to sell are an invaluable way to make sure your listing will be more successful in the end. 

5. Selling On Amazon.com Can Be A Good Thing

After you’ve figured out how to turn a decent profit on Amazon.ca you might get curious about branching out to Amazon.com too. This isn’t a terrible idea and if you do it right you can really increase your profits by a significant amount. You just need to make sure you’re ready to handle selling on both sites. 

Amazon.com will have smaller profit margins that you’re used to seeing so you should be aware of that upfront. Keep in mind that your sales volume is likely to be much much higher and because of that, the smaller margins make up for themselves quickly. If you’re aware of this from the beginning, you’ll be less likely to be discouraged when you see those small margins at first.

Keep in mind that you may have access to items in Canada that will sell well on Amazon.com because they’re harder to find in the US. this can be a huge advantage for you, so if you’re thinking of branching out consider items that are rarer in the US and see how those are ranking on Amazon.com. It could be well worth the effort to list them on the .com website.

Conclusion:

Selling on Amazon.ca isn’t always something that’s as popularly discussed as selling on the Amazon.com website. That doesn’t mean it isn’t worth your time and effort. If you keep these tips in mind and seek out other Amazon.ca sellers for advice when you’re unsure about something you’ll be thrilled with how your efforts pay off. You might have a little more work cut out for you but when you see the money rolling in it will be worth everything you’ve put in.

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Guest BlogWeb Design

Fun Food Color Palettes You Simply Must See!

Guest Post Author Bio

Debbie Morgan from Bold Web Design is a writer that loves adding a witty analogy to any concept. With experience in the design and marketing industry, she’s seen her fair share of designing dos and don’ts but loves to bring color to her explanations of these helpful concepts.

—–

When you think about colors, what’s the first thing that comes to mind? It might be the clothes you wear, the different colored cars you see down the street, the color of your furniture or even the credit card you choose. 

Color is all around us and it’s impossible to avoid. Not only do we consciously choose these colors but we also subconsciously choose them every single day. It’s not just about the color you pick, but why you pick that color. 

Why did you renovate your master bathroom and paint the walls green? It might just be because the color green is calming and brings you a feeling of relief after a long day. 

This is also why highway signs are in green! It’s meant to prevent fatigue after looking at the road for long periods of times like on road trips. Green can also be associated with health. We see this in the form of financial health, environmental health, and personal health. 

The theory behind colors is not only difficult because it’s so ingrained in our culture, but it’s also monumental for design in projects. Good thing there are resources out there! Bold Web Design created a handy Color Palette tool of the Fortune 500 that shows the different colors these companies used – a resource for inspiration and education.

 

 

The color wheel can be a useful device to strategically pick colors if you’re finding yourself stuck in the world of colors. That’s not even including shades! The options are truly endless. However, with the color wheel, you are able to see visually which colors pair well with each other. 

Take a look at orange and blue. If you’re looking for a high contrast color combination, look for two colors across from each other on the color wheel. Not only are they far away from each other, but this also mixes warm and cool-toned colors together. This being said, you can pick colors opposite from each other on the color wheel and make them both warm or cool colors. 

 

 

Another common color combination is mixing three colors that are next-door neighbors on the color wheel. Take red, orange, and yellow for example. Very similar in color also very complementary. 

While not an intense contrast, some may think this is a bit overwhelming. Imagine if someone wore a blue, green, and yellow outfit. It may be a bit of a shocking outfit for a first date. Is your brand looking to shock or subtly impress? 

 

 

When discussing colors, it may be easiest to think about colors in regards to emotions. In grade school, we’re taught colors in regards to items like the sun, grass, sky, flowers, and other items in nature. The sun is portrayed with a smiley face on it; a flower is described as having passion, especially red ones like roses. 

This is further introduced in other cultural norms like seeing our Dad give our Mom roses on Valentine’s day or seeing people react positively to a sunny day. 

These colors can be used and translated into projects and brand images as well. Does your brand represent passion and boldness? You may want to pick a shade of red. Color isn’t the only way to stand out though. A lack of color can also be a sheer sign you’re going against the grain of others. Black, white and other neutrals shouldn’t be disregarded as their power is just as strong.

 

 

From first glance, you might think that Conagra is a trip advisor company, and that might be their branding tactic. These bright colors, especially blue and green are commonly seen next to water. It may be surprising to find out that this company is in Chicago, but with the food packaging industry, it’s hard to differentiate yourself. 

Both the blues and greens in this color palette are monochromatic, meaning there are two shades for each of these colors. Orange is a complementary color of blue  – a perfect contrast to the other cool tones. 

 

 

If I could describe this color palette, I’d definitely call it jamming. Smucker’s is widely known for their jams and other sweet products that have a bit of personality. 

It only seems fitting that their color palette would include a variety of highly contrasting colors. And these colors aren’t subtle shades, either, bringing in the classic ring that Smucker’s has within the food industry. 

 

 

Did someone say Sprite? This color palette may be very similar to one’s favorite bubbly beverage, but it’s also a monochromatic color combination. Having three different shades of green and a closely related yellow, this is not high contrast. Generally, green represents health and natural elements, values that SpartanNash may want to translate to their customers. 

 

 

If you aren’t aware of the infamous McDonald’s yellow, you may be living under a rock. This color is shown on the “golden arches” that are visible miles away, and a signature of the McDonald’s brand. This palette is a great example of a triadic color combination mixed with an analogous color combination. Yellow, orange and red represent the three colors that work well together and then purple, green, and orange form a three color balance around the color wheel. 

 

 

When you think of Pepsico, you probably think of the color blue. Considering this, it may not be surprising that there are three different blues in their color palette. It also isn’t surprising that such a large company would pick colors like orange and green. As orange represents warmth and optimism and cheer – qualities they want their consumers to think of when thinking of their brand. Green in this palette most likely portraying a sense of freshness, a quality you would associate with a cold drink. 

 

 

I think it’s safe to admit that Dr. Pepper isn’t known for its cute colors, but Keurig Dr. Pepper did a great job at complementing these colors with bright offsets. With brown as the stable color, the colors red, blue, and green form a triadic color combination creating a nice balance of color. To offset the dark brown, the other bright colors help to keep the brand fun and relevant.  

 

 

When looking at these colors, it’s hard not to use the word fun. This makes sense, as we commonly think of snacking in relation to events that we enjoy. Take the Super Bowl or any football game. If you Pinterest searched “football game”, I’m sure the results would yield a plethora of recipes with Doritos, cheese dip, and beer. This palette represents that. Having every color in the color wheel, this palette truly has a snack for everyone. 

At the end of the day, your project or brand’s color palette doesn’t define your brand but it should translate your brand image and message. The goal is to show what’s already there but the challenge is that there are many different combinations that could fulfill this goal. 

Color palettes take time and evolve slowly. Start with the basics – the color wheel and color palette tools. Then venture to shades and tones. Remember it’s an ever changing process and when in doubt, follow your gut. 

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