January 2017 - YasTech Developments
Web Design

Friday Biz Tip #5: How To Create The Best Complementary Colour Schemes of 2017!

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend. January seems to be a month focused on colour. Or maybe that’s just how we combat this bland, snowy, white season?

Last week we told you about how to keep your colour game (and codes) on point. This week we want to show you another amazing tool that can will make you feel like an artist!

Friday Biz Tip No. 5: How To Create The Best complimentary Colour Schemes of 2017

Fact: in a small business setting, resources to hire in-house marketers or designers are, often times, not realistic. We get that. Given this fact, unfortunately, that means a lot of the time professional marketing and design falls to the wayside. Companies have inconsistent branding, ametuer colour and design elements, and basically… dull material.

But don’t worry! There is help! We have already told you about awesome tools like Canva and ColorZilla to help you along the way with your design work. But we still have one more up our sleeve!

QUEUE #FRIDAYBIZTIP

Meet our good and FREE friend Coolors.co.

Coolors is a colour scheme generator that  allows you to create, save and share colour palettes.

It is simple to use, and literally produces endless amounts of complementary colour scheme options you can use in your marketing designs. To start , pick your brand’s colour (use ColorZilla for that colour code!), lock it in, and start pressing that space bar!

See how easy it is:

 

If you like a colour, lock it and keep going. Not only will this help you create complimentary colours for your marketing and design material… but you may just find yourself taking on some interior design projects too!

COoLORs IS ANother AWESOME web tool THAT WE LOVE, IS EASY TO USE, AND IS OUR FAVOURITE FOUR LETTER F WORD… FREE!

Using tools like Canva, ColorZilla, or Coolors will always ensure that the marketing materials coming out of your small business look like a million bucks.

We hope you found this helpful. Stay tuned for our next #fridaybiztip!

MarketingSocial MediaWeb Design

Friday Biz Tip #4: How To Keep Your Colour Game On Point

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend. This week (and next) we are talking COLOUR!

#fridaybiztip no. 4 How To Keep Your Colour Game On Point

For anyone who is not a graphic designer by trade, matching colours with your marketing material may not be second nature. When creating materials for your website, social media profiles, posters, blog posts, etc. it is best practice to ensure your branding is consistent on all fronts. Colouring, logos, fonts, etc.

All of this may be easy for a designer to ensure, but what if you don’t have the time/money to spend on sending your marketing material to a designer every time you want to create something?

What are colour codes?

What does RBG stand for?

And what the heck does #ff8969 mean?

QUEUE #FRIDAYBIZTIP

We have already shared an awesome tip on creating your own visual content without a graphic designer. Again, we can’t stress enough how valuable FREE tools like Canva are to small businesses. Especially in the visual and digital marketing age we are in today.

So you already have the tools to create awesome visuals, but how can you make sure your colours match? It doesn’t look professional to have lime green in your logo, but a font that is a shade or two darker. Having the exact colour code of your specific colours is so important to keep your visual identity and branding consistent and on point. Having several versions of promotional material could not only cause brand confusion for customers but just looks plain sloppy.

But how do I find colour codes YasTech?

Presenting one of the most awesome Google Chrome extensions ever… ColorZilla!

Simply install ColorZilla on your Google Chrome browser, and use their slick Color Picker to grab any colour code you can imagine.

colorzilla color picker

Once installed, you will notice a funky little ‘dropper’ along the top of your browser. This handy dandy picker will allow you to select and find the colour code of anything you bring up on your webpage. Watch the screencast below to see how it works in action!

 

Simply copy and paste your colour code and vola!

ColorZilla is an awesome web extension that we love, is easy to use, and is our favourite four letter F word… FREE!

Now you can always rest assured that none of your marketing material will ever be “off a shade or two” from your logo or branding elements again! Whether you are making a Facebook cover photo or a Canva social media post creation, your colour game will always be on point – no excuses!

We hope you found this helpful. Stay tuned for our next #fridaybiztip featuring an easy way to create complementary colour schemes.

MarketingSEO

Friday Biz Tip #3: Make Sure Google Can Read Your Photos

TGIF!

It’s that time again…#fridaybiztip time that is!

In order to help all the lovely Saskatoon businesses thrive online, we started the #fridaybiztip. Our goal is to give you guys an online tip every Friday (or at least most) for you to hum and haw over the weekend.

#Fridaybiztip No. 3 – Making sure Google Can Read Your Photos

A common goal among any business nowadays is to improve or boost their website’s SEO (Search Engine Optimization). SEO is a beast of its own and simply appearing at the top of Google is no easy feat. SEO is a long term marketing strategy and is impacted by several factors. Some of these factors will be what we continue to share in future #fridaybiztips. One such factor is making sure your website image SEO factors are on point!

But what are the SEO factors of an image?

Why do these factors matter in terms of my website’s SEO?

There are a couple factors to review when adding images to your website. Most of you (who update your own website) have probably seen them and never gave them a second thought. Little beknownst to you, these factors can both impact your SEO and provide another source /means of driving traffic to your website.

We will show you these factors below, but first let us spill the beans on the MOST IMPORTANT thing… WHY these factors matter and how they can help drive traffic to your website.

Queue #Fridaybiztip

Google CAN’T read photos. That’s it.

Why does that matter? Here let us show you those factors we were talking about.

So you are about to add an image to your WordPress website. You head to your media gallery, pick your image and viola! It is now on your site. Have you ever noticed the small fields on the right??

alt text on images

These typically are blank when you first upload a photo but are oh, so important to fill in. Why? Because like we mentioned above, Google can’t read pictures. These boxes give you the ability to tell Google what your picture is, what it is about, or what keywords it may be related to.

But why does Google need to know? Remember how we said, if done properly these factors can drive traffic to your site? Here I will show you what we mean.

Below we Google’d “friday biz tips”. But, let’s say we were not interested in the typical web results for this search, but were instead searching for images associated with this phrase.

helping google read your photos

Because we filled in the related image fields when uploading our images to our biz tips posts, we now show up in Google Images for “friday biz tips”. Now this allows us to drive traffic to our blog post based on an image they may have found.

This is the proper etiquette when uploading photos to your website:

  1. Fill in the Title & Alt Text- describe your photo. Be sure to include related keywords someone may be searching for.
  2. Fill in Caption & Description (optional). If you fill in Caption, this text will show under your photo (up to you if you want your images to display like that). Description you can fill out, but it is not that important to Google when indexing your photos.

Capture4545564

In summary, Google cannot read an image. It can only read these text fields you provide. If you do not fill these fields in, Google will not pick up your image in any sort of image search result. For more information on the impact of Alt Text & Titles on SEO give this a quick skim.

As mentioned before, SEO (and its related factors) is a beast of its own. Factors pertaining to images are no different. Alt Text and Titles of images help in more ways than just indexing on Google. Check out this article for more information on optimizing images on your website. 

 

 

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