April 2016 - YasTech Developments
SEO

8 SEO Practices That No Longer Work

8 SEO Practices That Should Be Retired!

Happy Friday everyone!

We would like to share this awesome video created by Rand Fishkin from Moz. Every Friday he shares his “Whiteboard Friday” videos that are aimed at educating us techy’s on a variety of topics such as SEO, content marketing, link building, keywords, etc.

This edition of Whiteboard Friday seemed especially fitting for us here at YasTech this week. For whatever reason, it seems as though lately we have had a lot of SEO related questions, requests, and general interest from our clients. Thus we’d love to share this video to correct some old school misconceptions of how SEO works today. Some of the earliest ideas and practices used in SEO are no longer relevant and sometimes even end up hurting your organic results. Take a couple minutes and watch this video below. Rand says it best.

Source: https://moz.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday

MarketingSEOSocial MediaWriting

What Type of Content Marketing is Best for My Business?

Content Marketing 101: Types, Benefits & tips.

It is safe to say most businesses today now do some form of content marketing. As Mr. Barry Feldman of Feldman Creative states,

Content marketing battles are in full force. Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.

With so many types of content out there, choosing what is best for your business and strategy can be tricky. What are the benefits of an infographic, blog post, or e-book? What should I post to social media? Would it be good for my business to send out e-newsletters?

Knowing where to start can be overwhelming.

But do not panic because… “Help is on the way dear! Help is on the way!” (insert Mrs. Doubtfire accent).

Feldman Creative (the guru when it comes to online marketing) has created this awesome infographic to help get you started and educated on the most popular types of content marketing. Take a look!

content marketing types

Source:

http://feldmancreative.com/2016/02/types-of-branded-content/

Are you putting off getting a website built? Check out our post on Why Every Business Needs a Website where we debunk all the bad excuses out there as to why someone might be putting off getting started.

Oh, and don’t forget to signup for our newsletter below to stay in the loop with all our new online marketing tips.

Marketing

Get a Better ROI From Your Marketing Budget With Google Adwords

Want a Better ROI From your Marketing Budget? 2 words for you: Google Adwords.

Thanks to unbounce.com for this awesome article. We couldn’t have said it better ourselves… so we won’t! Take a look at what they have to say about how awesome AND SMART Google Adwords can be for your business’ marketing efforts.

Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing.

Must be nice, eh?

Most businesses, though, have a much — how shall I say it — slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.

Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.

Well, we’ve got two words for you: Google Adwords.

Get A Better ROI From Your Marketing Budget With Google Adwords - Infographic

Sources:

http://unbounce.com/ppc/get-a-better-roi-with-google-adwords/
http://www.smbclix.com/

 

Web Design

Spring has Sprung…Many New Saskatoon Web Design Projects!

Spring Has BROUGHT US A SHOWER OF WEBSITES

April Showers Bring….Website Flowers?

Over the course of the winter we have been lucky enough to work with some pretty awesome local Sask businesses. It’s been awhile since we’ve shared our recent work. Check out what we’ve been up to. Here are some of our web design projects that are ready to rock for Spring!


RYDE YXE

Ryde Home Page


DANMAR DEVELOPMENTS

Danmar Home Page


VEHICLE LOANS NOW

vln-home


YXE AGENTS

yxe agents home


BILLS LANDSCAPES

bills home page


TELUS CUP WEST

telus cup home page


LAKESIDE GOLF RESORT

lakeside golf resort

MarketingWeb Design

Realty Sites: Websites for Real Estate Agents & Brokerages

We have recently expanded into a new niche product—website solutions for the Real Estate industry. We are already working with several Saskatoon Real Estate Agents and Brokerages and even recently took the trek out to Vancouver Island to attend an annual real estate trade show! We are super excited about Realty Sites and would love to tell you about it…

This all started a few years back when we partnered with Virtual Data Corp., a local Saskatoon company, to help them expand and maintain software they had built for real estate agents and brokerages. This software allowed them to embed various widgets into real estate websites that displayed MLS listings. Translation: we were able to have all the MLS Listings on a Real Estate Board automatically posted to an Agent’s website. These listings were updated hourly and had pretty slick search functionalities.

After working with VDC for a while, YasTech decided to take over this software completely. And thus Realty Sites was born!

RealtySites.ca

Real Estate Websites

Being a web design company, our main focus for our real estate solutions is to design beautiful websites for realtors that help them stand out from the competition. There are a lot of other real estate website solutions out there, but most of the affordable options are old and dated. Our goal is to create mobile friendly websites with fresh designs that help our clients prominently market themselves in a crowded industry, and without having to spend a fortune!

Here are a few examples of some of the recent brokerage, team and agent sites we have created:

MYSASKHOME.COM

Grant Ostapowich

LORRI WALTERS

Lorri Walters

TANYA LAROSE

Tanya Larose Remax

THE REALTY CONSULTANT

The Realty Consultant

ROYAL LEPAGE SASKATOON

Royal Lepage Saskatoon

 EMMA ARMSTRONGEmma Armstrong Warman

And coming soon…

YXE Agents

IDX & Listing Solutions

This is the software we co-developed with VDC and explained above. Our IDX and listing solutions are second to none and we continually work on these solutions to improve functionality, provide more features, and generally make sure they remain better than the rest! When using our widgets on your website, your listings will be updated hourly. This means if you’ve made an update to your listing through your board, that change will appear on your website within 1 hour without you having to update your website yourself.

Our IDX listing solution currently work for all real estate boards in Saskatchewan, as well as with the Calgary Real Estate Board and the Vancouver Island Real Estate Board. However, if you are interested in our solutions and are part of a board outside those areas – we can do that too! It does not take us long to integrate our software into new boards. We can also offer you listings from CREA’s DDF feed (this will sound Greek if you’re not an Agent).

If you like your current website but would like to use our listing widgets, you have that option too. Our solution is easy to plug into existing websites no matter what platform they’re built on including WordPress and Joomla.

Learn more about Realty Sites

Do you want more information about our real estate solutions? Check out realtysites.ca to view more examples of our solutions in action. You can also find info about how to get started!

 

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