September 2011 - YasTech Developments
Web Design

Google vs. Bing Paid Search – Surprise facts about ROI

Paid search ads are becoming ever more popular. (For those of you living under a rock, paid search ads appear above and along the sides of the page when you search for something on Google or Bing). In a recent article I read on Kiss Metrics, they claim that paid search advertising is a $34 billion industry, and growing rapidly.

With more and more companies doing Search Enging Optimization, it is becoming harder to rank on the first page of a search engine for top industry keywords. So paid advertising is becoming a valid alternative to having your company appear in Search Engines when people are trying to find a business like yours.

Google rules the roost when it comes to search engines. Almost 70% of all searches performed online are at Google. Knowing this fact, most people then would assume that since more people search Google than Bing, Google would be the better place to invest in paid advertising. What the below infographic shows though, is that paid advertising in Bing yields a higher return on investment.

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The Future of Paid Search
Source: The Future of Paid Search Infographic

Now in business, aren’t we all looking for a better Return on our marketing investments? I know YasTech is. So after my $100 coupons for Google advertising runs out, I’m going to try paid advertising on Bing to see if this really is true. I’ll let you know how it goes.

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Web Design

2 New Releases

We are well through the month of September already! Yes it is cliche but really, ‘Where did the summer go?’  Isn’t it true though, that September is refreshing in its own way and almost feels like the beginning of a new year?

Amidst the camping, beaching and family time this summer, our team at YasTech has been working hard and released some great new websites. Check out our two most recent sites:

Saskatoon condos

http://silverleafsuites.ca

 

Optometrist saskatoon

http://naylormurdoch.com

FREE 7-DAY MINI COURSE

The Questions You Need To Answer To Make a Website That Makes You Money

Start off with Yas’ Website Strategy Cheat Sheet and follow along as we show you what you need to know to create a high-converting website.

Where would you like the Mini Course sent?

What's in this course? Grey Arrow

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