August 2010 - YasTech Developments
Marketing

Something New is Coming…

We’re hacking together pixels and throwing cans of paint on the wall… virtually speaking. Take a look below for a sneak peek of the work in progress.

We don’t have a hard launch date yet – our awesome clients must come first – but we’ll be sure to let you know when we’re ready to launch.

Marketing

Coupons on the Web

Coupons have long been a mainstay of traditional print advertising. You get a flyer on the weekend chock full of coupons announcing savings of 10%!! 20%!! 50%!! off if you just cut out our flyer and bring it into the store.

The internet is certainly a different medium than traditional print advertising – coupons are certainly still an option. And while we think there’s probably better, more creative ways to try and bring people into your store – it’s worth trying it out.

Google places (the website formerly known as Google Local Business Centre) allows you to have coupons available to customers when they search for you on Google Maps.

Contact us if you’d like help getting set up on Google places and making sure people can find you – and your coupons!

MarketingWriting

Email Newsletter Writing Advice

At YasTech we’re big fans of email newsletters and the opportunities that exist for businesses in reaching out directly to their prospective customers through email – obviously not in a spammy, annoying way!

This article on Copyblogger talks about 5 reasons your newsletter isn’t getting the response you think it should from your customers. The 5 reasons they give are:

  • Your newsletter isn’t helpful
  • Your voice isn’t particularly compelling
  • You’re not telling stories
  • You have a half-hearted call to action
  • You don’t have a specific frequency

You’ll have to read the rest of the article to get all the details but something that is important to remember is that these rules don’t just apply to your newsletter. They also apply to your website. Many websites aren’t really helpful, compelling, lack a true story or narrative, have half hearted calls to action and, in the case of many blog based web sites, aren’t updated frequently enough.

Try viewing your website through they eyes of someone who doesn’t know anything about your business. What would they want to find out? What would they expect to find on your site? Try to put aside your own preferences, likes and dislikes and focus on what content should be on your site to help someone want to engage with your business.

You should contact us if you’d like to figure out what the content should be on your website.

Ready to get started?

Start your project