September 2009 - YasTech Developments
MarketingWriting

Monday Quick Tip – Email Signatures

A quick Monday morning quiz for you:

Q1: Do you send emails to your customers?

Q2: Do you have a website that you’d like your customers (or potential customers) to know about?

If you answered yes to both of those questions, here’s a third for the win (or FTW as the kids say):

Q3: Do you include your website address in your email signature?

There are a lot of people who send out emails without some sort of basic contact information in their signature.

You don’t have to be too elaborate or include everything – just pick the top 2 or 3 ways you’d like people to contact you or find you online and include them. I’d suggest at the minimum include your website address and a phone number, but your mileage may vary.

Here’s a couple examples from us here at YasTech:

Nothing too fancy – just the basics is all that is needed. But it gives your customers a way to find you without having to make them go hunting for the phone book or on Google – and potentially end up finding your competitor in the process.

If you’re not sure how to add an automatic signature to your emails, here are some links to instructions for some of the more popular email clients:

Of course you can also include links to any social media sites that you are active on (i.e. Twitter, Facebook, etc.). The keyword there is active. You don’t want to put a link to your MySpace page when you haven’t actually updated it in 4 months.

Got a better idea for your email signatures? Send me an email with your signature on display and maybe we can post a roundup of some of the better ones out there.

MarketingSocial Media

One More Video: Did You Know v4.0

We promise not to make all the posts on this blog video clips, but these are just too interesting to not watch. It’s a great way to get up to speed on what’s happening with technology and social media, even if you don’t have time to be involved with it yourself.

If you want to find out more about harnessing the power of social media for your business, contact us for more information.

Direct link to video

Via @dejong on twitter.

MarketingWriting

Adjectives

Definition from dictionary.com:

Grammar. any member of a class of words that in many languages are distinguished in form, as partly in English by having comparative and superlative endings, or by functioning as modifiers of nouns, as good, wise, perfect.

Here’s a video clip of Apple’s recent iPod keynote with everything cut out except for the adjectives:

Direct link to video

It’s a funny video to watch and obviously it takes everything out of context but it does present an opportunity to think about how you present your business and the words you are using. Is your website (or facebook page, twitter account, etc.) using the right adjectives to accurately describe the product or service you are offering to your customers?

What would your latest newsletter, blog post or radio commercial sound like if you listened to it with nothing but the adjectives?

Social Media

Lots of Ways to Keep Up With YasTech

There’s lots of ways to keep up with what we’re up to here at YasTech HQ and most of the links are scattered around our blog and website, but just in case you’re here for the first time (or reading this in a RSS reader perhaps) here’s a quick reference:

There are a lot of different social media sites out there and so far we’re choosing to participate on the main ones – which sites are you on that we’re not and why? Leave us a comment with a link to where you feed your social media addiction!

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